Many people have questions. Which is the better effect of Amazon Coupon or exclusive discount for members? As for this problem, we need to judge it according to the situation.
01 Coupon
First of all, let’s talk about Coupon. It has its own traffic entry.
Amazon customers can visit the coupon page directly at www.amazon.com/Coupons, or click on the today’s deals TAB on the front page to get to the promotional interface, and select the coupon TAB to get to the coupon-only interface.
Under this interface, we can see that customers on Amazon can find the products they want with discounts through the category tree on the left. This is the ld mountain centre discount code.
On the search result page, both natural and advertising Spaces are displayed with green shading and text logo of save N% / $M with coupon, which can attract attention and increase the possibility of conversion by clicking.
If the discount of Coupon is greater than $2, we will set it as an amount directly. If the discount is less than $2, we can set it according to the percentage.
If the Coupon budget is used more than 80% or expires, the coupon will not be released. If it is open for a long time, the budget should be renewed or extended in time, and the coupon weight should be calculated from 0.
Coupons are weighted. Amazon will judge the popularity of products according to our receipt and exchange and give us corresponding positions on the Coupon page.
Because the amount is more intuitive, customers will feel much discount. Percentages are more appropriate when the amount is too small. As the chart below shows, at 10.99, setting a $1 coupon without 10% looks more attractive.
On the details page, the coupons are shown in orange shading with the logo of Coupons. In the search results advertising space and details page advertising space will display green shading discount logo, eye-catching, attract attention.
Coupon display on the details page:
There is a redemption fee for the coupon. Even if the customer refunds after receiving the exchange, the exchange fee will not be refunded. The specific exchange fee is shown in the box below. By the way, please attach the LD/BD promotion fee of each site (except the big promotion).
02 Exclusive discount for members
Second, we say members-only discounts. The members-only discount is available directly to Amazon Prime members and not to non-Amazon members.
At last count, Amazon Prime had about 171 million total members. Of those, 84 percent are Amazon prime members. Prime Exclusive discount requirements are as follows:
Amazon has updated its Prime discount requirements as follows:
What is the reference price? The results of commodities participating in the promotion with reference prices will show the crossed price and discount ratio (as shown in the figure below), providing consumers with a good shopping experience, attracting consumers to click on the details page, increasing the desire to buy, and improving the conversion rate.
If your item does not show a crossed price, there is no reference price. You need to find the corresponding product in the inventory management module of Amazon background and set the list price.
After we set this up, Amazon sets up automatic verification logic for verification, which verifies whether the market price represents the seller or other retailer/seller recently sold a lot of the product.
If we set it for about 30 minutes without displaying the crossed price (reference price), Amazon finds that the market price we provide is not in line with Amazon’s reference price policy. Our list price may be too high. We need to lower the price for testing until the crossed price appears.
During the period of non-promotion, whether a seller has set a special discount for members, we will see whether his search results display or details page in the Join prime to save… Or join prime to buy at… The prompt.
We can judge the degree of discount by corresponding amount and percentage. As shown in the figure, join prime to buy at $17.99, while the price is $23.99, obviously with a $6 members-only discount.
Big promotion period, member exclusive discount will have a second kill logo. What counts as a big boost? Prime day, Amazon Prime Early Night (Amazon’s fall sale), Black Friday, and online.
Exclusive discounts are displayed on the search results page and seckill participants have seckill logos. As shown in the picture below, can you tell which are the products of the members’ daily kill and which are the products of exclusive discount for members?
It’s hard to tell because the following 3 all carry the prime day deal logo. Customers are more difficult to distinguish, so members enjoy discounts in the promotion role is very large, is no big promotion second kill products of choice.
As the picture shows: Here are the Prime day products with exclusive discounts. It has the Prime day deal logo on it, and several other promotions have Black Friday deal, Cyber Monday deal, etc.
The logo is the same, but we can click on the details page to determine whether there is a secal progress bar to judge LD, whether there is a with deal logo to judge BD, whether there is includes… prime savings is judged to be a member-only discount.
Of course, careful you will also notice that in the screenshot above, the first two products both include… prime savings, but it’s hard for customers to be careful enough to see the Prime day deal logo.