1 thought on “What are the industries of the stars’ opening and secondary business”
Yvonne
Star Ouyang Nana’s own brand “NABI” has attracted numerous eye -catching. As of November 30, according to the “NABI” applet, 6 products, including sweaters, have been sold out. However, while selling quickly, there is a sound that the actual cost of pure white yukata priced at 988 yuan is less than 100 yuan There is a suspicion of harvesting fans. In recent years, many celebrities have rely on accumulated fame to introduce their own brands, such as Xue Zhiqian, Zheng Kai, Du Haitao, etc. have opened restaurants, and Huang Minghao and Pan Weibai have launched their own tide cards, but they were also exposed from time to time. Unreasonable pricing, etc., has repeatedly trapped celebrities’ own brands.
Neper single items 988 yuan
Cupon pricing
Ouyang Nana, who has multiple identities such as cello performers, actors, singers, etc. Today, another new identity has been added to launch its own brand “NABI”, and officially launched the brand’s first series “Cloud Capsule Series” on November 22.
In “NABI” official applets, as of the press release of Beijing Commercial Daily, the eyes of the eye masks, trousers, socks, scarves, sweaters and dolls in the “Cloud Capsule Series” have been displayed Sold out, only the remaining bathrobes and pajamas suits are still being sold.
However, while the product is hot, the controversy against “NABI” also appears one after another. There is a voice that the price of “NABI” is too high, with a eye mask of 148 yuan, two pairs of socks 168 yuan, and a bathrobe and pajamas suit. The cost of the robe is about 50 yuan/piece, which also makes the question of “cut leeks” intensified.
In Tianyancha APP, Shanghai Nabi Culture Technology Co., Ltd., a NABI brand affiliated company, was established in August 2022, with a registered capital of 5 million yuan, and the business scope contains literary creation; cosmetics wholesale; craftsmanship; craftsmanship And collector wholesale; shoe and hat wholesale; jewelry and jewelry wholesale; needle textiles and raw materials sales, etc., wholly shares of Limited. In addition, intellectual property information shows that Shanghai Xin Shengda Entertainment Group Co., Ltd. has applied to register multiple “NABI”, “Nabi Studio” “Nabi Studio” and “Nabi” trademarks. The international classification includes cloth sheets, clothing, shoes and hats, advertising sales, etc. The trademark has been registered successfully. A reporter from the Beijing Commercial Daily questioned the current consumption and contacted “NABI”. It has not been responded as of press time.
The star creation brand is windy
is not an example
star development sideline is no longer a new thing, but among many sub -business, relying on it, relying on it The accumulated reputation has pushed out its own brand and has become a choice of many stars.
The reporter from Beijing Commercial Daily noticed that among the celebrities’ own brands, there are not a few who cut into the catering industry, including Xue Zhiqian, Zheng Kai, Du Haitao, Bao Bell, Jia Nailiang, all of which are in many places across the country. Open restaurants, especially hot pot restaurants, and gradually form chain brands. At the same time, many stars have launched tide cards, such as Huang Minghao has founded TWOEX2, Pan Weibai and Li Chen cooperated to open NPCs of trendy brand stores.
While debuting the star’s self -made brand, the questioning has never disappeared, and product problems have been exposed from time to time. In July of this year, the hot pot brand franchise store founded by Du Haitao was exposed to the news that was ordered to suspend business due to irregularly setting up the setting of the food processing area and inadequate flood prevention. Earlier, consumers also complained that flies were found in the brand’s hot pot soup. Regarding consumption questioning and punishment, the brand’s hot pot issued an apology statement and said that the same situation would be eliminated again.
The star restaurant was frequently criticized due to food safety problems, and the star tide cards also failed to escape. Taking Huang Minghao’s tide brand TwoEx2 opened in 2020 as an example, many consumers believe that the cost performance of products in the store is not high, and the price of short -sleeved T -shirts is more than 500 yuan, which has also been questioned many times. In January this year, the tide brand announced the company’s business adjustment and closed Tmall and Taobao and Douyin shops.
This traffic is fast lane
quality is the last word. Often, there are countless eye -catching, there is no shortage of attention, and it attracts fans and more consumers to buy. However, the frequent questioning and the quality problems exposed have continued to be controversial.
It, Li Jie, a researcher at the digital cultural and creative industry think tank, it is difficult for celebrity brands to measure whether the price is too high in terms of pricing. On one aspect of value, and combined with the target market, pricing. However, regardless of price, star brands should ensure the quality of the product, which is the legitimate rights and interests of consumers when buying goods.
Ms of consumer Ms. Song told reporters from Beijing Business Daily that the star’s own brand will indeed attract their attention, especially their favorite stars, and they will also want to buy products to support them, but in recent years Frequent quality problems have gradually made themselves discouraged, and even have even questioned stars.
Li Jie believes that the traffic is equivalent to the accelerator of the star’s own brand into the market. Not only is they born, they stand under the spotlight. The transmission of peripherals has obtained more consumer groups, but whether the fast lane can keep going, the quality is the last word. And poor quality products will not only damage the brand’s image, but also will eventually affect the star’s own image and later acting career
Star Ouyang Nana’s own brand “NABI” has attracted numerous eye -catching. As of November 30, according to the “NABI” applet, 6 products, including sweaters, have been sold out. However, while selling quickly, there is a sound that the actual cost of pure white yukata priced at 988 yuan is less than 100 yuan There is a suspicion of harvesting fans. In recent years, many celebrities have rely on accumulated fame to introduce their own brands, such as Xue Zhiqian, Zheng Kai, Du Haitao, etc. have opened restaurants, and Huang Minghao and Pan Weibai have launched their own tide cards, but they were also exposed from time to time. Unreasonable pricing, etc., has repeatedly trapped celebrities’ own brands.
Neper single items 988 yuan
Cupon pricing
Ouyang Nana, who has multiple identities such as cello performers, actors, singers, etc. Today, another new identity has been added to launch its own brand “NABI”, and officially launched the brand’s first series “Cloud Capsule Series” on November 22.
In “NABI” official applets, as of the press release of Beijing Commercial Daily, the eyes of the eye masks, trousers, socks, scarves, sweaters and dolls in the “Cloud Capsule Series” have been displayed Sold out, only the remaining bathrobes and pajamas suits are still being sold.
However, while the product is hot, the controversy against “NABI” also appears one after another. There is a voice that the price of “NABI” is too high, with a eye mask of 148 yuan, two pairs of socks 168 yuan, and a bathrobe and pajamas suit. The cost of the robe is about 50 yuan/piece, which also makes the question of “cut leeks” intensified.
In Tianyancha APP, Shanghai Nabi Culture Technology Co., Ltd., a NABI brand affiliated company, was established in August 2022, with a registered capital of 5 million yuan, and the business scope contains literary creation; cosmetics wholesale; craftsmanship; craftsmanship And collector wholesale; shoe and hat wholesale; jewelry and jewelry wholesale; needle textiles and raw materials sales, etc., wholly shares of Limited. In addition, intellectual property information shows that Shanghai Xin Shengda Entertainment Group Co., Ltd. has applied to register multiple “NABI”, “Nabi Studio” “Nabi Studio” and “Nabi” trademarks. The international classification includes cloth sheets, clothing, shoes and hats, advertising sales, etc. The trademark has been registered successfully. A reporter from the Beijing Commercial Daily questioned the current consumption and contacted “NABI”. It has not been responded as of press time.
The star creation brand is windy
is not an example
star development sideline is no longer a new thing, but among many sub -business, relying on it, relying on it The accumulated reputation has pushed out its own brand and has become a choice of many stars.
The reporter from Beijing Commercial Daily noticed that among the celebrities’ own brands, there are not a few who cut into the catering industry, including Xue Zhiqian, Zheng Kai, Du Haitao, Bao Bell, Jia Nailiang, all of which are in many places across the country. Open restaurants, especially hot pot restaurants, and gradually form chain brands. At the same time, many stars have launched tide cards, such as Huang Minghao has founded TWOEX2, Pan Weibai and Li Chen cooperated to open NPCs of trendy brand stores.
While debuting the star’s self -made brand, the questioning has never disappeared, and product problems have been exposed from time to time. In July of this year, the hot pot brand franchise store founded by Du Haitao was exposed to the news that was ordered to suspend business due to irregularly setting up the setting of the food processing area and inadequate flood prevention. Earlier, consumers also complained that flies were found in the brand’s hot pot soup. Regarding consumption questioning and punishment, the brand’s hot pot issued an apology statement and said that the same situation would be eliminated again.
The star restaurant was frequently criticized due to food safety problems, and the star tide cards also failed to escape. Taking Huang Minghao’s tide brand TwoEx2 opened in 2020 as an example, many consumers believe that the cost performance of products in the store is not high, and the price of short -sleeved T -shirts is more than 500 yuan, which has also been questioned many times. In January this year, the tide brand announced the company’s business adjustment and closed Tmall and Taobao and Douyin shops.
This traffic is fast lane
quality is the last word. Often, there are countless eye -catching, there is no shortage of attention, and it attracts fans and more consumers to buy. However, the frequent questioning and the quality problems exposed have continued to be controversial.
It, Li Jie, a researcher at the digital cultural and creative industry think tank, it is difficult for celebrity brands to measure whether the price is too high in terms of pricing. On one aspect of value, and combined with the target market, pricing. However, regardless of price, star brands should ensure the quality of the product, which is the legitimate rights and interests of consumers when buying goods.
Ms of consumer Ms. Song told reporters from Beijing Business Daily that the star’s own brand will indeed attract their attention, especially their favorite stars, and they will also want to buy products to support them, but in recent years Frequent quality problems have gradually made themselves discouraged, and even have even questioned stars.
Li Jie believes that the traffic is equivalent to the accelerator of the star’s own brand into the market. Not only is they born, they stand under the spotlight. The transmission of peripherals has obtained more consumer groups, but whether the fast lane can keep going, the quality is the last word. And poor quality products will not only damage the brand’s image, but also will eventually affect the star’s own image and later acting career