5 thoughts on “What is the future prospect of the private theater industry?”
Wade
A new trend of theater consumption, bird viewing! in recent years, the Chinese film market has ushered in a big outbreak. According to the 2017 Chinese Film Data Big Data in 2017, the total box office of 55.911 billion in 2017 increased by 13.45%year -on -year, and the number of viewers reached 1.62 billion. Although the Internet technology is developed today, you can also watch the released movies on the video network, but there are still many viewers who like to walk into the traditional movie theater to experience the movie viewing atmosphere brought by the theater. The film industry, as an indispensable part of the entertainment industry, still has the four major pain points of the four major pain points in the four major pain points of the market inadequate enough, single business models, rare high -quality films, and slow consumption upgrades. You must know that the business nature of the entertainment industry is to create unique content, so as to efficiently attract audiences with similar characteristics, and sell sensory pleasure and spiritual enjoyment. Without the output and diversified business models of continuous high -quality content, the consequences are the polarization of theater consumption. , on the one hand, the investment cost of traditional cinema infrastructure is high, and the average upper seat rate of some large cinemas is less than 15%, causing great waste of resources. Large companies blindly choose large IP and traffic movie stars, and the later budget overrun, reducing film production funds. The result is that the plot is disordered. The 5 campaign effect is criticized by consumers. The enthusiasm of the producer. Ite the problem of waste of traditional theater resources and discovering more high -quality movies, the Bird Guanying will effectively integrate the advantages and disadvantages of traditional theaters and video networks. All the private theaters of the offline theater are connected to the offline theaters, and make full use of the Internet means and the “spatial leasing” method to create a unified style and brand visual flagship store. The Bird Guanying has the copyright of the independent -developed on -demand theater broadcast control integration system and the massive high -definition genuine film. At the same time, the national ticket system is connected to the national ticket system. Provide consumers with a comfortable, free, privacy, and personalized movie viewing experience; in addition, as a new channel for film distribution, the bird’s viewing can effectively promote the normalization of consumption in the movie viewing market, help small and medium -cost high -quality film profitability, so as to achieve resource utilization of resource utilization Reasonable optimization. In on the product line, Bird Guanying has a diversified product series. 1. Birds View APP
The so -called private theater is a private custom cinema service, usually a small and independent room. Users can play movies on demand, watch movies at any time, and enjoy private customization services. Compared with traditional cinemas, private theaters have a comfortable and private environment, suitable for couples or families. First of all, the private film industry in my country has entered a period of boom The changes in technology and changes in consumer behavior have always been two forces of changes in the entertainment industry. Dynamic analysis, you will find that the change of consumer behavior is a decisive role. In the 1950s, the sudden decline of the American traditional film market and the rapid development of the car movie theater line were closely related to the changes in the social environment at that time. Mathe people generally believe that the decline in box office around 1950 is directly related to the prosperity of the US television market. However, the decline in the box office income of traditional American theaters is earlier than the popularity of TV. In the United States, the popularity of television is less than 15%, which is far from reaching the level of the box office. The real impact on the box office of the United States is that a large number of post -war people move to the suburbs. In order to solve the problem of soldiers resettlement and returning to society after the decisive battle, according to the US government’s 1945 veterans of the military rights bill provided low -interest loans to buy a house, to go to college. At the same time, large -scale road construction, the state directly led to post -war after the war. American society “suburbs” and “baby tide”. During the suburbanization process, cities are no longer the center of consumer entertainment and cultural activities. In the 1950s and the 1960s, about a quarter of Americans had lived in the suburbs, so many theaters in the city center were closed in groups, and car theaters expanded at an amazing speed. In 1945, there were only less than 25 car restaurants in the United States. Ten years later, there were about 5,000 car theaters in the United States, accounting for one -third of the number of American theaters, and one -quarter of the national box office revenue. The consumer behavior is under extensive and profound changes. , due to China’s demographic dividend, the continuous growth of per capita disposable income and the improvement of entertainment concepts, the Chinese film market has developed rapidly. From 2007 to 2015, the box office revenue in mainland China increased from 3.33 billion yuan to 4.47 billion yuan, making Chinese film box office the fastest growing and the second in the world. . The advancement of urbanization in China has greatly stimulated the needs of small and medium cities, counties, and even township residents to watch movies. In 2015, 79%of the new theaters concentrated in third -tier and low cities. According to the film and art company, according to the Youth of the White Paper Town, from 2011 to 2015, a series of urban films have decreased from 18%to 25%, and the share of the audience of the second and below cities has increased from 75%to 82%, of which of which The audience share of the five cities reached 17%, and it will catch up with the city. However, traditional theaters can only cover small and medium -sized cities with a population of more than 700,000 and developed counties and cities, which provides space for the development of private theaters in cities and towns below the five lines. three, the changes of most viewers bring more personalized viewing needs. The post -80s and post -90s gradually became the main audience to watch movies. According to the 2015 China Film Industry Report, the post -80s and post -90s accounted for 62%of Chinese film audiences. They pay more attention to the quality of life and the movie viewing experience. Compared with the traditional movie theater, people are noisy, fixed, and old. They often serve a better environment and better private theater experience with their families and friends. This has generated the need for the development of private theater in large cities. The improvement of Chinese consumer consumption capacity, the stimulus of consumer demand for townships, and the diversification of urban consumption demand will bring the rapid development of private theaters. Two years ago, there were about 200 private theaters in China. There are more than 1,000 private theaters.
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The prospect of private theater is pretty good. The advantages of private theater are as follows: 1. Compared to traditional theaters, the biggest advantage of private theaters is privacy. Customers can not be restrained during the movie watching process and will not affect others. Parent -child movie viewing, couple dating and other needs; 2. Compared with traditional theaters, the movie viewing experience of private theaters is better. Customers do not need to worry about seat selection and other issues, which are more attractive to customers; 3, traditional The theater theater is planned, the user’s choice space is small, and the private theater is different. As long as it is a film in the film library, customers can decide what to watch according to their preferences.
Qingdao Ju Space allows store entertainment methods to diversify. It can watch movies and achieve the function of ordinary private theaters. At the same time, it can also sing to meet more types of customer groups, such as friends gatherings, birthday party, etc.
A new trend of theater consumption, bird viewing!
in recent years, the Chinese film market has ushered in a big outbreak. According to the 2017 Chinese Film Data Big Data in 2017, the total box office of 55.911 billion in 2017 increased by 13.45%year -on -year, and the number of viewers reached 1.62 billion.
Although the Internet technology is developed today, you can also watch the released movies on the video network, but there are still many viewers who like to walk into the traditional movie theater to experience the movie viewing atmosphere brought by the theater.
The film industry, as an indispensable part of the entertainment industry, still has the four major pain points of the four major pain points in the four major pain points of the market inadequate enough, single business models, rare high -quality films, and slow consumption upgrades. You must know that the business nature of the entertainment industry is to create unique content, so as to efficiently attract audiences with similar characteristics, and sell sensory pleasure and spiritual enjoyment. Without the output and diversified business models of continuous high -quality content, the consequences are the polarization of theater consumption.
, on the one hand, the investment cost of traditional cinema infrastructure is high, and the average upper seat rate of some large cinemas is less than 15%, causing great waste of resources. Large companies blindly choose large IP and traffic movie stars, and the later budget overrun, reducing film production funds. The result is that the plot is disordered. The 5 campaign effect is criticized by consumers. The enthusiasm of the producer.
Ite the problem of waste of traditional theater resources and discovering more high -quality movies, the Bird Guanying will effectively integrate the advantages and disadvantages of traditional theaters and video networks. All the private theaters of the offline theater are connected to the offline theaters, and make full use of the Internet means and the “spatial leasing” method to create a unified style and brand visual flagship store.
The Bird Guanying has the copyright of the independent -developed on -demand theater broadcast control integration system and the massive high -definition genuine film. At the same time, the national ticket system is connected to the national ticket system. Provide consumers with a comfortable, free, privacy, and personalized movie viewing experience; in addition, as a new channel for film distribution, the bird’s viewing can effectively promote the normalization of consumption in the movie viewing market, help small and medium -cost high -quality film profitability, so as to achieve resource utilization of resource utilization Reasonable optimization.
In on the product line, Bird Guanying has a diversified product series.
1. Birds View APP
The so -called private theater is a private custom cinema service, usually a small and independent room. Users can play movies on demand, watch movies at any time, and enjoy private customization services. Compared with traditional cinemas, private theaters have a comfortable and private environment, suitable for couples or families.
First of all, the private film industry in my country has entered a period of boom
The changes in technology and changes in consumer behavior have always been two forces of changes in the entertainment industry. Dynamic analysis, you will find that the change of consumer behavior is a decisive role. In the 1950s, the sudden decline of the American traditional film market and the rapid development of the car movie theater line were closely related to the changes in the social environment at that time.
Mathe people generally believe that the decline in box office around 1950 is directly related to the prosperity of the US television market. However, the decline in the box office income of traditional American theaters is earlier than the popularity of TV. In the United States, the popularity of television is less than 15%, which is far from reaching the level of the box office. The real impact on the box office of the United States is that a large number of post -war people move to the suburbs. In order to solve the problem of soldiers resettlement and returning to society after the decisive battle, according to the US government’s 1945 veterans of the military rights bill provided low -interest loans to buy a house, to go to college. At the same time, large -scale road construction, the state directly led to post -war after the war. American society “suburbs” and “baby tide”.
During the suburbanization process, cities are no longer the center of consumer entertainment and cultural activities. In the 1950s and the 1960s, about a quarter of Americans had lived in the suburbs, so many theaters in the city center were closed in groups, and car theaters expanded at an amazing speed. In 1945, there were only less than 25 car restaurants in the United States. Ten years later, there were about 5,000 car theaters in the United States, accounting for one -third of the number of American theaters, and one -quarter of the national box office revenue.
The consumer behavior is under extensive and profound changes.
, due to China’s demographic dividend, the continuous growth of per capita disposable income and the improvement of entertainment concepts, the Chinese film market has developed rapidly. From 2007 to 2015, the box office revenue in mainland China increased from 3.33 billion yuan to 4.47 billion yuan, making Chinese film box office the fastest growing and the second in the world.
. The advancement of urbanization in China has greatly stimulated the needs of small and medium cities, counties, and even township residents to watch movies. In 2015, 79%of the new theaters concentrated in third -tier and low cities. According to the film and art company, according to the Youth of the White Paper Town, from 2011 to 2015, a series of urban films have decreased from 18%to 25%, and the share of the audience of the second and below cities has increased from 75%to 82%, of which of which The audience share of the five cities reached 17%, and it will catch up with the city. However, traditional theaters can only cover small and medium -sized cities with a population of more than 700,000 and developed counties and cities, which provides space for the development of private theaters in cities and towns below the five lines.
three, the changes of most viewers bring more personalized viewing needs. The post -80s and post -90s gradually became the main audience to watch movies. According to the 2015 China Film Industry Report, the post -80s and post -90s accounted for 62%of Chinese film audiences. They pay more attention to the quality of life and the movie viewing experience. Compared with the traditional movie theater, people are noisy, fixed, and old. They often serve a better environment and better private theater experience with their families and friends. This has generated the need for the development of private theater in large cities.
The improvement of Chinese consumer consumption capacity, the stimulus of consumer demand for townships, and the diversification of urban consumption demand will bring the rapid development of private theaters. Two years ago, there were about 200 private theaters in China. There are more than 1,000 private theaters.
n00:00 / 00: 5270% shortcut keys to describe space: Play / pause ESC: Exit full screen ↑: increase volume 10% ↓: decreases by 10% →: Single fast forward 5 seconds studio Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
The prospect of private theater is pretty good.
The advantages of private theater are as follows:
1. Compared to traditional theaters, the biggest advantage of private theaters is privacy. Customers can not be restrained during the movie watching process and will not affect others. Parent -child movie viewing, couple dating and other needs;
2. Compared with traditional theaters, the movie viewing experience of private theaters is better. Customers do not need to worry about seat selection and other issues, which are more attractive to customers;
3, traditional The theater theater is planned, the user’s choice space is small, and the private theater is different. As long as it is a film in the film library, customers can decide what to watch according to their preferences.
Qingdao Ju Space allows store entertainment methods to diversify. It can watch movies and achieve the function of ordinary private theaters. At the same time, it can also sing to meet more types of customer groups, such as friends gatherings, birthday party, etc.