Logistics transportation plan

Dexter

January 4, 2023 at 11:45 pm

Logistics and transportation schemes
Guidance: Logistics services refer to the logistics departments of logistics enterprises or enterprises from processing customer order to all activities that the goods are sent to customers. The following is the essay of logistics transportation schemes I brought to you, for reference only.

: Logistics and transportation plan model Essay is registered by the Shenzhen Administration for Industry and Commerce, and a legal logistics company approved by the state has been engaged in the logistics industry for many years and has rich experience in cargo transportation management. Since its establishment, the company has adhered to the service concept of “people -oriented, honesty and trustworthiness”, serving manufacturers and customers, and won a good reputation.
I was honored to cooperate with your company. In principle of the common interests and mutual benefits of both parties, in order to better serve manufacturers and customers, our company specially formulated a cargo transportation operation plan.
1: During the cooperation with your company, our company arranged a full -time person to be responsible for the goods of your company, responsible for receiving and delivery services. When your company is shipped, we need to notify our company one day or 6 hours in advance for plan arrangements to mobilize vehicles!
2: Our company’s pick -up staff must bring documents with seals with seal, according to the manufacturer’s goods situation In accordance with the format of the documents, fill in weight, volume, consignee, shipper and contact information, and so on. 3: When our company undertakes the goods of your company, according to the value of the goods, the manufacturer is required to handle insurance. The insurance amount is three thousandth of the price of the goods. No insurance is compensated by three times the price of each goods.
4: The goods from the factory, our company can carry out protective measures such as packaging and reinforcement according to the needs of the goods, so as not to cause scratches and damage.
5: Our company serves 24 hours a day with a single person to determine the information status of the cargo transportation for customers and manufacturers.
6: After the goods arrive at the place, the consignee will be notified to bring valid documents for delivery procedures for the first time, settlement, signing. Cargo transportation operation plan
. Our company is registered by the Shenzhen Industry and Commerce Bureau and has been approved by a legal logistics company for many years, and has many years of experience in the logistics industry. It has rich experience in cargo transportation management. Since its establishment, the company has adhered to the service concept of “people -oriented, honesty and trustworthiness”, serving manufacturers and customers, and won a good reputation.
I was honored to cooperate with your company. In principle of the common interests and mutual benefits of both parties, in order to better serve manufacturers and customers, our company specially formulated a cargo transportation operation plan.
1: During the cooperation with your company, our company arranged a full -time person to be responsible for the goods of your company, responsible for receiving and delivery services. When your company is shipped, we need to notify our company one day or 6 hours in advance for plan arrangements to mobilize vehicles!
2: Our company’s pick -up staff must bring documents with seals with seal, according to the manufacturer’s goods situation In accordance with the format of the documents, fill in weight, volume, consignee, shipper and contact information, and so on. 3: When our company undertakes the goods of your company, according to the value of the goods, the manufacturer is required to handle insurance. The insurance amount is three thousandth of the price of the goods. No insurance is compensated by three times the price of each goods.
4: The goods from the factory, our company can carry out protective measures such as packaging and reinforcement according to the needs of the goods, so as not to cause scratches and damage.
5: Our company serves 24 hours a day with a single person to determine the information status of the cargo transportation for customers and manufacturers.
6: After the goods arrive at the place, the consignee will be notified to bring valid documents for delivery procedures for the first time, settlement, signing.
: The main business of Fanwen Sunshine Logistics Company of the Logistics Transportation Plan is transportation fruits and vegetables, mainly based on Chengdu Longquan area. Provide local fruits to nearby areas by transporting fruits with the team. And meet the needs of customers with high -quality services.
. Market analysis
I is well known that Longquan is the largest fruit production base in eastern Chengdu. Sunshine City takes into account the output of fruits and the input two -way logistics transportation of vegetables and consumer products. Enter the most famous. The land of Sunshine City is basically used for planting fruit trees. Most of them are individual growers, and there are many varieties of fruit. About 80%of the fruits produced are used for export (every year there are foreign merchants, middlemen, or logistics companies to acquire). Basically, they are sent to all parts of the country. Among them, most of them are south. In addition Most of them are input. These two points provide prerequisites for the development of the development of the development of the Sunshine City. rn 　　阳光城这种特殊的生产经营环境给我们的物流发展提供了很大的空间，我们把目标市场主要定位在三个方面：rn 　　(1)、广大的水果种植户、 Vegetable production base, consumer product (seller)
(2), fruit processing enterprises, the majority of farmers of Sunshine City, buyers from foreign fruits (buyers)
(3), do logistics middlemen or Cooperate with middlemen in the logistics.
The on the surface of such a large market is easy. In fact, it is not: first, most of the fruit producers are local farmers. They transport them less. Most of them are purchased by foreign merchants. This is invisible The competitiveness of our other logistics companies and the number of purchasing personnel purchased from other logistics companies. Second, there are many local logistics companies, and there are agricultural product logistics centers. There are also countless small companies, such as Chuanbao Trading Co., Ltd. (purchasing agency sales, agency transportation), black gold fruit industry, Junhao trade (can be equipped with plastic bags and plastic bags). Public -free fruit demonstration production base: Luo Zaisu fruit and vegetable refrigerator preservation library, Sichuan cabbage refrigerated logistics and so on. Third, there are defects in our experience, technology, funds, and customer sources. It is not as good as our opponents. This requires our team to take out our hard work through unremitting efforts. Everyone will work together to create glory.
It to strengthen our competitiveness of entering the market, we will develop a transportation company that integrates transportation, warehousing, packaging, and trade. Ton -bids and models of trucks, and dozens of protocol vehicles cooperate with various tasks to provide customers with long, medium and short land transportation for customers. At the same time, the most advanced technical equipment is introduced to pay attention to the improvement of its own efficiency. Promote the quality of survival with quality, be honest and trustworthy, and start the service from the beginning to the end.
The company will provide you with the following services:
. General cargo transportation of highways;
. Express transportation.
3. Cargo warehousing, sorting, processing, distribution;
. Special cargo transportation, special services;
. The design and supply chain management of logistics schemes.
The advantages and disadvantages of competitors and themselves:
1. Gathering International: Sichuan Juhe Ecological Agricultural Development Co., Ltd. registered capital of 50 million yuan.位于四川成都龙泉驿国家经济技术开发区，紧邻成渝高速公路龙泉出口处, 主营市场开发，农副产品批发与零售，进出口贸易，物流配送，农副产品深加工等，同时提供配套的设施、规范的. Management, safe environment, perfect services, and launched a series of preferential measures to fruit farmers.
1, one, free 3 months transaction fee, free electronic names;
1, 2. free to provide 6 months of accommodation for foreign fruit acquirers; Dealers’ 3 -year stall use fee;
1. Fourth, free of charge for units and individuals to provide 6 months of service places;
. Our advantage: institutional streamlined, flexible maneuverability, humanized services, implementation of implementation, implementation of implementation, implementation of implementation It is a point -to -point service, and it is suitable for small -scale transportation, which is convenient for more customers.
. Products and services
1. Corresponding technology: The logistics industry is also high in the corresponding technical requirements. We have founded a small and medium -sized logistics company in Sunshine City. Basic logistics -related technologies are indispensable, such as inventory technology, which is very important and basic. In addition, considering that our company is a small and medium -sized logistics company, the customer base in Sunshine City is mainly fruit farmers and vegetable farmers, that is, to transport fruits and vegetables. When products, we also need to consider the particularity of certain transportation goods. For example, it is required to refrigerate and place it in water. In terms of refrigeration, our company may have limited funds and capabilities, and will cooperate with small companies that compare refrigerated work with third parties. Once there are actual needs, they will work together to complete the transportation. For example Refrigerated fresh -keeping library, Sichuan man -dew refrigerated and other companies. In terms of inventory technology, our own company has a warehouse that we can rent a public or private warehouse to solve it when there are many goods. Finally, there is also packaging technology. In Sunshine City, because of the special type of fruits and vegetables, it is necessary to adopt a centralized packaging of fruits and vegetables. Therefore, we are required to establish the necessary packaging technology.
2. Product service planning: Our logistics company’s target group is mainly fruit farmers and vegetable farmers in Sunshine City. It provides them with services to transport fruits and vegetables to the fruit and vegetable markets in the third ring of Chengdu and surrounding areas. Sichuan is adjacent to various provinces, such as Guizhou, Yunnan, Hunan and other provinces. For large cargo transportation, we cannot complete independently at this stage.
3. Future product and service planning: On the basis of steady development, we consider that we can expand the transportation capacity to medium -sized goods in ten years, and it is no longer mainly fruit and vegetable. The sub -office is gradually established in Chengdu and the surrounding provinces and cities, and the logistics work in other places is carried out, and the scope of transportation has gradually expanded. In addition, on the basis of the expansion of the customer, the CRM (customer relationship management) system is established on its own website to better communicate and trade with customers.
4. Related support: Set up a member mechanism on your own website. In the early stage, customers who have the ability and conditions to access the Internet for free clubs can also publish the supply and purchase information of other related products on our company’s website. In addition, we can regularly publish lectures and training information on the company’s website, inviting experts to explain to farmers to explain the economic and legal knowledge related to them. After the company’s molding and development, the CRM system is established, and the system of professional logistics -related arrangements (such as vehicles, personnel arrangements) is established to achieve reasonable resource utilization and improve the company’s economic benefits.
. Market and sales]
Marketing forecast: The market has great development potential, there are not many competitors, and their online sales are not perfect (it is found that Longquan’s logistics companies have not performed during the investigation. Website construction and other work). No website planning work. We will use the advantages of online marketing to compete with existing companies. At the same time, because we are newly established companies, we will take a strategic way to avoid strong competition to avoid being defeated by competitors where competitors are established. Now that companies such as Longquan make fruits and other transportation are gradually developing, and future competition will be greater. Now it is the time when the market competition is the weaker. Now most of the fruit farmers are transported to the nearby regions. Our logistics company will conduct two items. Service work, first transport the fruit to the nearby area. Second, we do not do long -distance transportation, but we can help connect fruit farmers who transport long -distance transportation, so as to increase our trust index in the hearts of customers to enhance the image among customers as soon as possible.
Furthermore, there are more fruit farmers in Longquan. If they can help them transport the fruits, they will not only solve the storage problem of fruit farmers, but also bring greater business opportunities to their fruits. According to the above, we can see that the Longquan fruit market is very broad.
because the difference between us and competitors is not much, the product positioning method we want to adopt is the method of product user positioning, that is, to find the correct user or buyer of the product, so that the positioning is prominent in the target market. In this target market group, it is specially shaped for their location products and services.
product positioning steps:
1. Analyze the products between the company and competitors.
2. Find the difference.
3. List the main target market.
4. Point out the characteristics of the main target market.
5. The needs of the target market are followed by combining the characteristics of the product and the needs of the target market.
At the same time, we will establish our image in the minds of customers after establishing the company, and carefully manage the trust of customers with good service to attract more customers and merchants.
Channel: The place where the company is established, because it only enters the industry, requires a large number of business to recover costs, and favorable sales will be the fastest way to recycle. The company mainly conducts third -party logistics. When the company was established, we made up for our shortcomings through appropriate transporters. At the same time, we put on a large number of advertisements to promote the company. The company sells the enterprise through the formula and poster. Another problem facing logistics is the storage of the product. Except for the company’s warehouse, it does not rule out the use of other public warehouses to alleviate the pressure of its own company warehouse.
. Financial analysis
. Risk analysis
1. Industry risk
It data shows that the loss of agricultural and sideline products such as fruits and vegetables in my country The rate is about 25%to 30%, which means that the 1/4 strong agricultural product is consumed in the logistics link. The loss rate of fruits and vegetables in developed countries is controlled below 5%, and American vegetables and fruits logistics are more typical. Products can always be in a low temperature state that needs to be physiologically needed and form a cold chain: the cold storage after the field -cold storage- Refrigeration vehicle transportation -wholesale station cold storage -supermarket cold cabinet -consumer refrigerator, the loss rate of fruits and vegetables in the logistics link is only 1%to 2%.
The conditions of fruit transportation are more complicated, some are afraid of cold, and some are afraid of heat. Combined with the actual situation of the Sunshine City, such as the current in April, the flesh is soft and juicy, and it is mature in the early summer high temperature and rainy season. And assuming the use of storage preservation method can increase the fresh -keeping period to more than 80 days, but long -term storage will make the flavor of the fruits fade, and it will also reduce the quality of the loquat.
The problems existing, first, the lack of logistics technologies such as processing, preservation, packaging and other logistics technology treatment during circulation, the added value of the goods is low, and the items they sell are generally available in agricultural products that are easy to preserve. Fresh products such as fruits must complete the entire process of agricultural product logistics within one or two days, otherwise the interests of producers will be greatly lost; second, the logistics radius will be extremely limited, and it is difficult for producers to find higher value within a larger space range that can produce higher value. Those with demand; Third, the unit logistics cost is very high. Due to the small circulation and sales of this agricultural product logistics method, the transportation cost, sales time and transaction cost of unit products are very high.
A lack of sound, fast, sensitive, secure, and reliable logistics management information system network. At present, in the production and circulation of fruits, not only the farmers’ information is lacking, but even some leading companies lack sufficient market information, resulting in the disconnection of production and circulation, resulting in a serious backlog consumption of the product. Due to the difficulty of information and difficulty in product sales, the funds recovered slowly during the logistics of agricultural products.
2. Quality risk
Due to the high water content of fresh fruits and short fresh -keeping period, it is easy to rot and deteriorate. Therefore, it has high requirements for transportation efficiency and circulation preservation conditions.
① Physical injury
The long -term bad operation is a major factor that causes fruit quality damage. The physical damage during transportation has a great impact on quality. The main cause of material damage is bad operations, overloading, improper stacking arrangements. Although the use of packaging has a great effect on the degree of physical damage to the transportation of goods during transportation, it still cannot prevent the impact of bad operations in transportation. Most of the fruits contain more than 80%of water, which is a fresh and tender and easy -to -rot product. The damaged goods are not easy to store, and it is very easy to cause rot. Therefore, it is necessary to strictly unload lightly in fruit transportation.
It is like the loquat of Sunshine City as an example. Premature harvest will affect the quality and yield of the fruit, and the late harvest will affect the precipitation of the fruit. And it is susceptible to mechanical damage, the wound is easy to rot, and the peel is easy to become brown. If it is not treated at room temperature for 10 days, 80%of the fruit rot, so the preservation of the loquat is extremely important for the transportation and sales of the loquat
It is also necessary to carefully pile a car fruit in an orderly manner, good code, and maximum to protect them. Each packaging should be tight, so that there will be no big shaking between each packaging in transportation. The packaging should be filled with the bottom of the entire car to ensure that the static pressure distribution in the goods is uniform. Pay attention not to exceed the edge of the car. It is necessary to make the lower layer be undertaken the weight of the entire upper package instead of the weight of the upper layer by the lower layer. To this end, containers with rectangular containers and irregular shapes, such as bamboo baskets and Jingzhang baskets, are more difficult to stack it into an ideal format.
The on -site inspection of the Sunshine City fruit market found that: workers stand or sit on packaging products during the loading and unloading process or during transportation. This will also cause physical damage similar to overload, which needs to be stopped.
② Lost water
This preservation can be said to be largely kept moisture. Fruits are inevitable during the transportation period after harvesting, because the breathing metabolism of fruits also consume part of water. Due to the evaporation of water caused by various reasons, the fruit is lost during transportation. During the transportation, especially in the high temperature season, we must also pay attention to covering the goods so that the sun cannot directly illuminate the goods. However, the placement of the cover should make the cargo ventilated channels from being blocked. The main method of preventing the heat is to strengthen ventilation, that is, when the packaging parts are stacked, the air between each packaging can flow freely. In particular, pay attention to using the air flow generated by transporting tools, so that the air flows through the cargo and even flows inside the packaging parts.
6. Business strategy
1. Overall strategy
We will use the entire Longquan’s rich fruit industry and transportation advantages to provide high -quality logistics services to the center of Chengdu and surroundings to give full play to the Longquan area in the Longquan area Geographical advantages, actively participate in market division of labor, exchange and competition. At this stage, we will strive to based on the Chengdu market. In the future, we will be committed to becoming a fruit logistics distribution center that radiates Sichuan -Chongqing and the country. The modernization and internationalization of the fruit market.
2. Product and service strategy
2.1: Product development strategy:
as an emerging logistics company in the Longquan area of Chengdu, combined with local actual situation, including natural traffic conditions and policies and major competitors, etc. Factors, fresh -keeping and storage of fruits, mainly high -quality fresh fruits and some dry fruits, build their own brands, make full use of our existing marketing network and marketing personnel to push the products to the surrounding markets, and promote online information release through website publicity. Limited vehicle distribution and timely supervision of vehicle conditions allow customers to understand the delivery of their goods at any time and realize transparent transportation to customers.
2.2: Service strategy
In online and offline, website services mainly realize member system, online product display, online consultation negotiation, transactions, complaints and online FAQ, regularly hold publicity activities, customers return visit to customers return visit For measures, provide better services as much as possible
The network service refers to services in the process of product circulation, including services in the collection, transportation processing and distribution of fruits. Management Strategy
Establish a leadership team to centrally control the organization management team, use finance to measure business activities, and reasonably allocate the company’s manpower, financial resources, and material resources. Established from top to bottom, including general manager, secretariat, finance department, human resources department, public relations department, planning department, marketing department, technology department, safety and health department, executive department and other departments, strengthen the company’s internal management, hire professionals, hire professionals And those who have leadership talents, establish a comprehensive salary system, reward and punishment system, strengthen the skills and knowledge of the company’s employees by carrying out various activities, and train employees to establish good images of the company and other measures. Members realize their loyalty, satisfaction, and form a corporate culture. Makes the company’s internal and external relations.
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1 thought on “Logistics transportation plan”

Dexter
January 4, 2023 at 11:45 pm

Logistics and transportation schemes
Guidance: Logistics services refer to the logistics departments of logistics enterprises or enterprises from processing customer order to all activities that the goods are sent to customers. The following is the essay of logistics transportation schemes I brought to you, for reference only.

: Logistics and transportation plan model Essay is registered by the Shenzhen Administration for Industry and Commerce, and a legal logistics company approved by the state has been engaged in the logistics industry for many years and has rich experience in cargo transportation management. Since its establishment, the company has adhered to the service concept of “people -oriented, honesty and trustworthiness”, serving manufacturers and customers, and won a good reputation.
I was honored to cooperate with your company. In principle of the common interests and mutual benefits of both parties, in order to better serve manufacturers and customers, our company specially formulated a cargo transportation operation plan.
1: During the cooperation with your company, our company arranged a full -time person to be responsible for the goods of your company, responsible for receiving and delivery services. When your company is shipped, we need to notify our company one day or 6 hours in advance for plan arrangements to mobilize vehicles!
2: Our company’s pick -up staff must bring documents with seals with seal, according to the manufacturer’s goods situation In accordance with the format of the documents, fill in weight, volume, consignee, shipper and contact information, and so on. 3: When our company undertakes the goods of your company, according to the value of the goods, the manufacturer is required to handle insurance. The insurance amount is three thousandth of the price of the goods. No insurance is compensated by three times the price of each goods.
4: The goods from the factory, our company can carry out protective measures such as packaging and reinforcement according to the needs of the goods, so as not to cause scratches and damage.
5: Our company serves 24 hours a day with a single person to determine the information status of the cargo transportation for customers and manufacturers.
6: After the goods arrive at the place, the consignee will be notified to bring valid documents for delivery procedures for the first time, settlement, signing. Cargo transportation operation plan
. Our company is registered by the Shenzhen Industry and Commerce Bureau and has been approved by a legal logistics company for many years, and has many years of experience in the logistics industry. It has rich experience in cargo transportation management. Since its establishment, the company has adhered to the service concept of “people -oriented, honesty and trustworthiness”, serving manufacturers and customers, and won a good reputation.
I was honored to cooperate with your company. In principle of the common interests and mutual benefits of both parties, in order to better serve manufacturers and customers, our company specially formulated a cargo transportation operation plan.
1: During the cooperation with your company, our company arranged a full -time person to be responsible for the goods of your company, responsible for receiving and delivery services. When your company is shipped, we need to notify our company one day or 6 hours in advance for plan arrangements to mobilize vehicles!
2: Our company’s pick -up staff must bring documents with seals with seal, according to the manufacturer’s goods situation In accordance with the format of the documents, fill in weight, volume, consignee, shipper and contact information, and so on. 3: When our company undertakes the goods of your company, according to the value of the goods, the manufacturer is required to handle insurance. The insurance amount is three thousandth of the price of the goods. No insurance is compensated by three times the price of each goods.
4: The goods from the factory, our company can carry out protective measures such as packaging and reinforcement according to the needs of the goods, so as not to cause scratches and damage.
5: Our company serves 24 hours a day with a single person to determine the information status of the cargo transportation for customers and manufacturers.
6: After the goods arrive at the place, the consignee will be notified to bring valid documents for delivery procedures for the first time, settlement, signing.
: The main business of Fanwen Sunshine Logistics Company of the Logistics Transportation Plan is transportation fruits and vegetables, mainly based on Chengdu Longquan area. Provide local fruits to nearby areas by transporting fruits with the team. And meet the needs of customers with high -quality services.
. Market analysis
I is well known that Longquan is the largest fruit production base in eastern Chengdu. Sunshine City takes into account the output of fruits and the input two -way logistics transportation of vegetables and consumer products. Enter the most famous. The land of Sunshine City is basically used for planting fruit trees. Most of them are individual growers, and there are many varieties of fruit. About 80%of the fruits produced are used for export (every year there are foreign merchants, middlemen, or logistics companies to acquire). Basically, they are sent to all parts of the country. Among them, most of them are south. In addition Most of them are input. These two points provide prerequisites for the development of the development of the development of the Sunshine City. rn 　　阳光城这种特殊的生产经营环境给我们的物流发展提供了很大的空间，我们把目标市场主要定位在三个方面：rn 　　(1)、广大的水果种植户、 Vegetable production base, consumer product (seller)
(2), fruit processing enterprises, the majority of farmers of Sunshine City, buyers from foreign fruits (buyers)
(3), do logistics middlemen or Cooperate with middlemen in the logistics.
The on the surface of such a large market is easy. In fact, it is not: first, most of the fruit producers are local farmers. They transport them less. Most of them are purchased by foreign merchants. This is invisible The competitiveness of our other logistics companies and the number of purchasing personnel purchased from other logistics companies. Second, there are many local logistics companies, and there are agricultural product logistics centers. There are also countless small companies, such as Chuanbao Trading Co., Ltd. (purchasing agency sales, agency transportation), black gold fruit industry, Junhao trade (can be equipped with plastic bags and plastic bags). Public -free fruit demonstration production base: Luo Zaisu fruit and vegetable refrigerator preservation library, Sichuan cabbage refrigerated logistics and so on. Third, there are defects in our experience, technology, funds, and customer sources. It is not as good as our opponents. This requires our team to take out our hard work through unremitting efforts. Everyone will work together to create glory.
It to strengthen our competitiveness of entering the market, we will develop a transportation company that integrates transportation, warehousing, packaging, and trade. Ton -bids and models of trucks, and dozens of protocol vehicles cooperate with various tasks to provide customers with long, medium and short land transportation for customers. At the same time, the most advanced technical equipment is introduced to pay attention to the improvement of its own efficiency. Promote the quality of survival with quality, be honest and trustworthy, and start the service from the beginning to the end.
The company will provide you with the following services:
. General cargo transportation of highways;
. Express transportation.
3. Cargo warehousing, sorting, processing, distribution;
. Special cargo transportation, special services;
. The design and supply chain management of logistics schemes.
The advantages and disadvantages of competitors and themselves:
1. Gathering International: Sichuan Juhe Ecological Agricultural Development Co., Ltd. registered capital of 50 million yuan.位于四川成都龙泉驿国家经济技术开发区，紧邻成渝高速公路龙泉出口处, 主营市场开发，农副产品批发与零售，进出口贸易，物流配送，农副产品深加工等，同时提供配套的设施、规范的. Management, safe environment, perfect services, and launched a series of preferential measures to fruit farmers.
1, one, free 3 months transaction fee, free electronic names;
1, 2. free to provide 6 months of accommodation for foreign fruit acquirers; Dealers’ 3 -year stall use fee;
1. Fourth, free of charge for units and individuals to provide 6 months of service places;
. Our advantage: institutional streamlined, flexible maneuverability, humanized services, implementation of implementation, implementation of implementation, implementation of implementation It is a point -to -point service, and it is suitable for small -scale transportation, which is convenient for more customers.
. Products and services
1. Corresponding technology: The logistics industry is also high in the corresponding technical requirements. We have founded a small and medium -sized logistics company in Sunshine City. Basic logistics -related technologies are indispensable, such as inventory technology, which is very important and basic. In addition, considering that our company is a small and medium -sized logistics company, the customer base in Sunshine City is mainly fruit farmers and vegetable farmers, that is, to transport fruits and vegetables. When products, we also need to consider the particularity of certain transportation goods. For example, it is required to refrigerate and place it in water. In terms of refrigeration, our company may have limited funds and capabilities, and will cooperate with small companies that compare refrigerated work with third parties. Once there are actual needs, they will work together to complete the transportation. For example Refrigerated fresh -keeping library, Sichuan man -dew refrigerated and other companies. In terms of inventory technology, our own company has a warehouse that we can rent a public or private warehouse to solve it when there are many goods. Finally, there is also packaging technology. In Sunshine City, because of the special type of fruits and vegetables, it is necessary to adopt a centralized packaging of fruits and vegetables. Therefore, we are required to establish the necessary packaging technology.
2. Product service planning: Our logistics company’s target group is mainly fruit farmers and vegetable farmers in Sunshine City. It provides them with services to transport fruits and vegetables to the fruit and vegetable markets in the third ring of Chengdu and surrounding areas. Sichuan is adjacent to various provinces, such as Guizhou, Yunnan, Hunan and other provinces. For large cargo transportation, we cannot complete independently at this stage.
3. Future product and service planning: On the basis of steady development, we consider that we can expand the transportation capacity to medium -sized goods in ten years, and it is no longer mainly fruit and vegetable. The sub -office is gradually established in Chengdu and the surrounding provinces and cities, and the logistics work in other places is carried out, and the scope of transportation has gradually expanded. In addition, on the basis of the expansion of the customer, the CRM (customer relationship management) system is established on its own website to better communicate and trade with customers.
4. Related support: Set up a member mechanism on your own website. In the early stage, customers who have the ability and conditions to access the Internet for free clubs can also publish the supply and purchase information of other related products on our company’s website. In addition, we can regularly publish lectures and training information on the company’s website, inviting experts to explain to farmers to explain the economic and legal knowledge related to them. After the company’s molding and development, the CRM system is established, and the system of professional logistics -related arrangements (such as vehicles, personnel arrangements) is established to achieve reasonable resource utilization and improve the company’s economic benefits.
. Market and sales]
Marketing forecast: The market has great development potential, there are not many competitors, and their online sales are not perfect (it is found that Longquan’s logistics companies have not performed during the investigation. Website construction and other work). No website planning work. We will use the advantages of online marketing to compete with existing companies. At the same time, because we are newly established companies, we will take a strategic way to avoid strong competition to avoid being defeated by competitors where competitors are established. Now that companies such as Longquan make fruits and other transportation are gradually developing, and future competition will be greater. Now it is the time when the market competition is the weaker. Now most of the fruit farmers are transported to the nearby regions. Our logistics company will conduct two items. Service work, first transport the fruit to the nearby area. Second, we do not do long -distance transportation, but we can help connect fruit farmers who transport long -distance transportation, so as to increase our trust index in the hearts of customers to enhance the image among customers as soon as possible.
Furthermore, there are more fruit farmers in Longquan. If they can help them transport the fruits, they will not only solve the storage problem of fruit farmers, but also bring greater business opportunities to their fruits. According to the above, we can see that the Longquan fruit market is very broad.
because the difference between us and competitors is not much, the product positioning method we want to adopt is the method of product user positioning, that is, to find the correct user or buyer of the product, so that the positioning is prominent in the target market. In this target market group, it is specially shaped for their location products and services.
product positioning steps:
1. Analyze the products between the company and competitors.
2. Find the difference.
3. List the main target market.
4. Point out the characteristics of the main target market.
5. The needs of the target market are followed by combining the characteristics of the product and the needs of the target market.
At the same time, we will establish our image in the minds of customers after establishing the company, and carefully manage the trust of customers with good service to attract more customers and merchants.
Channel: The place where the company is established, because it only enters the industry, requires a large number of business to recover costs, and favorable sales will be the fastest way to recycle. The company mainly conducts third -party logistics. When the company was established, we made up for our shortcomings through appropriate transporters. At the same time, we put on a large number of advertisements to promote the company. The company sells the enterprise through the formula and poster. Another problem facing logistics is the storage of the product. Except for the company’s warehouse, it does not rule out the use of other public warehouses to alleviate the pressure of its own company warehouse.
. Financial analysis
. Risk analysis
1. Industry risk
It data shows that the loss of agricultural and sideline products such as fruits and vegetables in my country The rate is about 25%to 30%, which means that the 1/4 strong agricultural product is consumed in the logistics link. The loss rate of fruits and vegetables in developed countries is controlled below 5%, and American vegetables and fruits logistics are more typical. Products can always be in a low temperature state that needs to be physiologically needed and form a cold chain: the cold storage after the field -cold storage- Refrigeration vehicle transportation -wholesale station cold storage -supermarket cold cabinet -consumer refrigerator, the loss rate of fruits and vegetables in the logistics link is only 1%to 2%.
The conditions of fruit transportation are more complicated, some are afraid of cold, and some are afraid of heat. Combined with the actual situation of the Sunshine City, such as the current in April, the flesh is soft and juicy, and it is mature in the early summer high temperature and rainy season. And assuming the use of storage preservation method can increase the fresh -keeping period to more than 80 days, but long -term storage will make the flavor of the fruits fade, and it will also reduce the quality of the loquat.
The problems existing, first, the lack of logistics technologies such as processing, preservation, packaging and other logistics technology treatment during circulation, the added value of the goods is low, and the items they sell are generally available in agricultural products that are easy to preserve. Fresh products such as fruits must complete the entire process of agricultural product logistics within one or two days, otherwise the interests of producers will be greatly lost; second, the logistics radius will be extremely limited, and it is difficult for producers to find higher value within a larger space range that can produce higher value. Those with demand; Third, the unit logistics cost is very high. Due to the small circulation and sales of this agricultural product logistics method, the transportation cost, sales time and transaction cost of unit products are very high.
A lack of sound, fast, sensitive, secure, and reliable logistics management information system network. At present, in the production and circulation of fruits, not only the farmers’ information is lacking, but even some leading companies lack sufficient market information, resulting in the disconnection of production and circulation, resulting in a serious backlog consumption of the product. Due to the difficulty of information and difficulty in product sales, the funds recovered slowly during the logistics of agricultural products.
2. Quality risk
Due to the high water content of fresh fruits and short fresh -keeping period, it is easy to rot and deteriorate. Therefore, it has high requirements for transportation efficiency and circulation preservation conditions.
① Physical injury
The long -term bad operation is a major factor that causes fruit quality damage. The physical damage during transportation has a great impact on quality. The main cause of material damage is bad operations, overloading, improper stacking arrangements. Although the use of packaging has a great effect on the degree of physical damage to the transportation of goods during transportation, it still cannot prevent the impact of bad operations in transportation. Most of the fruits contain more than 80%of water, which is a fresh and tender and easy -to -rot product. The damaged goods are not easy to store, and it is very easy to cause rot. Therefore, it is necessary to strictly unload lightly in fruit transportation.
It is like the loquat of Sunshine City as an example. Premature harvest will affect the quality and yield of the fruit, and the late harvest will affect the precipitation of the fruit. And it is susceptible to mechanical damage, the wound is easy to rot, and the peel is easy to become brown. If it is not treated at room temperature for 10 days, 80%of the fruit rot, so the preservation of the loquat is extremely important for the transportation and sales of the loquat
It is also necessary to carefully pile a car fruit in an orderly manner, good code, and maximum to protect them. Each packaging should be tight, so that there will be no big shaking between each packaging in transportation. The packaging should be filled with the bottom of the entire car to ensure that the static pressure distribution in the goods is uniform. Pay attention not to exceed the edge of the car. It is necessary to make the lower layer be undertaken the weight of the entire upper package instead of the weight of the upper layer by the lower layer. To this end, containers with rectangular containers and irregular shapes, such as bamboo baskets and Jingzhang baskets, are more difficult to stack it into an ideal format.
The on -site inspection of the Sunshine City fruit market found that: workers stand or sit on packaging products during the loading and unloading process or during transportation. This will also cause physical damage similar to overload, which needs to be stopped.
② Lost water
This preservation can be said to be largely kept moisture. Fruits are inevitable during the transportation period after harvesting, because the breathing metabolism of fruits also consume part of water. Due to the evaporation of water caused by various reasons, the fruit is lost during transportation. During the transportation, especially in the high temperature season, we must also pay attention to covering the goods so that the sun cannot directly illuminate the goods. However, the placement of the cover should make the cargo ventilated channels from being blocked. The main method of preventing the heat is to strengthen ventilation, that is, when the packaging parts are stacked, the air between each packaging can flow freely. In particular, pay attention to using the air flow generated by transporting tools, so that the air flows through the cargo and even flows inside the packaging parts.
6. Business strategy
1. Overall strategy
We will use the entire Longquan’s rich fruit industry and transportation advantages to provide high -quality logistics services to the center of Chengdu and surroundings to give full play to the Longquan area in the Longquan area Geographical advantages, actively participate in market division of labor, exchange and competition. At this stage, we will strive to based on the Chengdu market. In the future, we will be committed to becoming a fruit logistics distribution center that radiates Sichuan -Chongqing and the country. The modernization and internationalization of the fruit market.
2. Product and service strategy
2.1: Product development strategy:
as an emerging logistics company in the Longquan area of Chengdu, combined with local actual situation, including natural traffic conditions and policies and major competitors, etc. Factors, fresh -keeping and storage of fruits, mainly high -quality fresh fruits and some dry fruits, build their own brands, make full use of our existing marketing network and marketing personnel to push the products to the surrounding markets, and promote online information release through website publicity. Limited vehicle distribution and timely supervision of vehicle conditions allow customers to understand the delivery of their goods at any time and realize transparent transportation to customers.
2.2: Service strategy
In online and offline, website services mainly realize member system, online product display, online consultation negotiation, transactions, complaints and online FAQ, regularly hold publicity activities, customers return visit to customers return visit For measures, provide better services as much as possible
The network service refers to services in the process of product circulation, including services in the collection, transportation processing and distribution of fruits. Management Strategy
Establish a leadership team to centrally control the organization management team, use finance to measure business activities, and reasonably allocate the company’s manpower, financial resources, and material resources. Established from top to bottom, including general manager, secretariat, finance department, human resources department, public relations department, planning department, marketing department, technology department, safety and health department, executive department and other departments, strengthen the company’s internal management, hire professionals, hire professionals And those who have leadership talents, establish a comprehensive salary system, reward and punishment system, strengthen the skills and knowledge of the company’s employees by carrying out various activities, and train employees to establish good images of the company and other measures. Members realize their loyalty, satisfaction, and form a corporate culture. Makes the company’s internal and external relations.
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