1 thought on “Analysis of the future development trend of the clothing industry”
Mabel
The “Forecast Report on the Forecast Report of the Forecast of the Production and Marketing Demand and Development of China’s Clothing Industry” released by the Foresight Industry Research Institute shows that the trend of my country’s clothing retail industry in the past three years is not optimistic. In 2010, my country’s clothing industry volume increased in volume; the price increased in 2011; in 2012, the volume and price were both under pressure; in 2013, the consumption of my country’s clothing terminals still did not improve, continuing the weak development trend, the growth momentum of clothing consumption growth Encountered a bottleneck in development. In 2012, the industry experience is still The extensive growth model of the clothing industry with brand extension expansion and price increase is still encountering bottlenecks. Traditional futures ordering models are gradually losing its charm. Let’s talk about the futures ordering system. Enterprises formulate styles based on past sales and predictive prediction of future trends. This is a traditional chain -style “push”. Consumers are passive choices. Nowadays, many Amoy brands often launch a small number of items first. According to the situation of consumers’ reservations, which styles are determined, it is equivalent to “category customization”. According to market demand and terminal consumer feedback, the typical enterprise that determines production and sales is Xiaomi who killed a road of life in the Red Sea. In this model, Xiaomi uses the pure fire of fire. The clothing company can appropriately learn from the original one -way production method, and consider market changes more. And these requirements for timely and accurately grasping and feedback of information have also made high requirements for the rapid response of the supply chain. The extensive extension expansion has a typical feature that there are many joining and agency levels, and the interests of interests are complicated. This is the magic weapon for corporate horse racing in the “Old Time”, which can quickly occupy the market and continuously improve regional coverage and penetration. However, the multi -layer agency level enables clothing companies to ensure a reasonable return through a higher price increase rate. The high -quality company with product costs makes it difficult for it to compete with the price of online flat sales channels. It can be seen from the comparison of the figure below that although the profit of online brands is lower than that of traditional offline clothing brands, it is much lower than traditional clothing companies in the cost of cost. The competitiveness of traditional clothing companies has come here a lot.
The “Forecast Report on the Forecast Report of the Forecast of the Production and Marketing Demand and Development of China’s Clothing Industry” released by the Foresight Industry Research Institute shows that the trend of my country’s clothing retail industry in the past three years is not optimistic. In 2010, my country’s clothing industry volume increased in volume; the price increased in 2011; in 2012, the volume and price were both under pressure; in 2013, the consumption of my country’s clothing terminals still did not improve, continuing the weak development trend, the growth momentum of clothing consumption growth Encountered a bottleneck in development. In 2012, the industry experience is still
The extensive growth model of the clothing industry with brand extension expansion and price increase is still encountering bottlenecks. Traditional futures ordering models are gradually losing its charm. Let’s talk about the futures ordering system. Enterprises formulate styles based on past sales and predictive prediction of future trends. This is a traditional chain -style “push”. Consumers are passive choices. Nowadays, many Amoy brands often launch a small number of items first. According to the situation of consumers’ reservations, which styles are determined, it is equivalent to “category customization”. According to market demand and terminal consumer feedback, the typical enterprise that determines production and sales is Xiaomi who killed a road of life in the Red Sea. In this model, Xiaomi uses the pure fire of fire. The clothing company can appropriately learn from the original one -way production method, and consider market changes more. And these requirements for timely and accurately grasping and feedback of information have also made high requirements for the rapid response of the supply chain.
The extensive extension expansion has a typical feature that there are many joining and agency levels, and the interests of interests are complicated. This is the magic weapon for corporate horse racing in the “Old Time”, which can quickly occupy the market and continuously improve regional coverage and penetration. However, the multi -layer agency level enables clothing companies to ensure a reasonable return through a higher price increase rate. The high -quality company with product costs makes it difficult for it to compete with the price of online flat sales channels. It can be seen from the comparison of the figure below that although the profit of online brands is lower than that of traditional offline clothing brands, it is much lower than traditional clothing companies in the cost of cost. The competitiveness of traditional clothing companies has come here a lot.