Seeking an analysis of the social and cultural environment of the clothing industry

Introduction to the China Clothing Industry Research and Investment Consultation Report from 2008-2010:
2007 The textile and apparel industry faced many difficulties: the appreciation of the renminbi exceeded 6%, the export tax refund rate was reduced by 2 percentage points, and the loan interest rate increased by 14.48%, and the loan interest rate reached 14.48%. The labor cost pressure continues to rise, but the textile and clothing industry still has stable and quality development. In 2007, the total output value and product sales revenue of the clothing industry maintained a growth rate of more than 20%, and the total retail sales of consumer goods category of clothing, shoes, hats, and needle textiles increased by 28.7%. In 2007, the profit growth rate of the clothing industry also maintained a good momentum. From January to November, the cumulative profit achieved a total of 27.729 billion yuan, an increase of 27.1%year-on-year. The profit growth rate was significantly higher than the average level of the entire textile clothing industry.
Exports and domestic sales are still the “two -wheeled” that drives the industry through the stage of structural adjustment. The status of exports is still important. The situation of the trade surplus will not be reversed for the time being, but due to the acceleration of appreciation and international trade pressure, it will accompany the triple decline of exports of exports, exports, and textiles and clothing. In addition, due to the increase in the proportion of domestic sales and the rise in cost pressure, low -grade, low -quality textiles, and clothing present a situation of excessive supply. A large number of small and medium -sized enterprises will gradually be eliminated in the fierce market competition due to the rapid compression of profit margins.
The prediction of the pressure of my country’s clothing exports and domestic sales in 2008 will be better than 2007, but there is still opportunities in the pressure. First of all, the international competitive advantage of textiles and clothing in my country is still obvious, and the price advantage and price increase space still exist. The advantages of leading enterprises with product pricing power and bargaining ability have become more obvious. Continue to increase, clothing consumption expenditure will continue to increase; changes in the income structure have caused changes in consumer habits, consumer brand awareness has increased, and consumer demand for middle and high -end clothing and textiles. It will improve and bring opportunities for development and growth to companies with brand advantages.
In in the long run, 2008 and the next few years will be an important period of the development of the clothing industry. Only by completing a series of basic work of industrial upgrading during this period can we play a huge society in the next ten years. Effects and economic benefits. To this end, in the future development plan, clothing companies should particularly highlight the guidance of scientific development concept and the goal of industrial upgrading with innovation as the center. From the perspective of the overall operation trend of the textile and apparel industry, changing the development mode and the realization of industrial upgrading have achieved gratifying results, but at the same time, there are shortcomings. At present, China’s textile industry R