Thesis: Analysis of the current status of the development of the hotel industry in Chongqing

Chongqing is famous for its “Mountain City Night Scenery”. The hotel in Linjiang was settled and lived in a few nights. Wan Wanjia’s lights are reflected with sparkling waves and stars. How can it feel comfortable?
The difference in accommodation prices and service levels in Chongqing is very large. From the perspective of experience, the urban area has a five -star room from 20 yuan/bed to a thousand yuan, and the standard room of one -star and two -star hotels is 100 to 150 yuan/room.
How is the analysis based on big data?
In next, I will tell you the big data information that desperately excavate, so that you will understand the relevant information of Chongqing Hotel:
1. How many hotels in the nine districts of the main city?
2. How many stars are?
3. What is the price consumption level of hotels in each district?
4. How are consumers’ evaluation of the hotel?
1
The number of hotels PK
It data on a travel website Q show that the number of hotels in the nine districts of Chongqing’s main city is as high as 5,918. The editor has been scared by this number With a jump, plus unpopular hotels, it seems that the competition in the Chongqing hotel industry is fierce! Although there is a valuable reason for existence, the number of hotels, distribution, and positioning have its rationality editor. It is hard to say.

The number of hotels per square kilometer in the main city of Chongqing

It can be seen intuitively from the figure above, the number of hotels occupied by the nine main urban areas of Chongqing (the districts of each district In addition to the area of ​​the hotel), the hotels in Yuzhong and Jiangbei District are densely distributed, and the hotels in Banan District are relatively sparse.
The number of hotels in Yubei District and Yuzhong District is 1449 and 978, respectively, which accounts for 41.01%of the total hotel. It only accounts for 19%of the total number of hotels in Chongqing.
We can also find that the number of hotels in Banan District is relatively small, while the number of hotels in Yuzhong and Jiangbei District is large. In the Chongqing business district pattern, these two districts are pivotal. Among them, it is located in Yuzhong District. The liberated monument is the core of Chongqing CBD. The nearby Hongya Cave, Chaotianmen, Chongqing Science and Technology Museum and other attractions are famous in Chongqing. It is located in the Guanyin Bridge in Jiangbei District 42 hectares. It is expected to build the largest ecological business district in the southwestern region.
2
Star statistics
The division of hotel stars is based on the level of hotel building, facilities, equipment, function and management, and service level. Those things.

This above shows that the two -star hotel supports the Greater Wall and Mountains of the entire Chongqing hotel industry, accounting for 90%. A report on the hotel industry market assessment and investment prospects (2016 China Chain Development in the Investment Report and Fortune 50) mentioned that in the next 3-5 years, it must be the market for mid-range hotels.
In the past few years, the fierce price warfare and upgrading of consumer demand for the economic hotels have made the original hotel practitioners began to find the profitability of mid -range hotels, so they were born of the mid -range hotel brands, the entire entire hotel brand, the whole, the whole The mid -range hotel industry is rising.
3
The price is large PK

For the above figure, the average consumption level of the hotel in Chongqing’s main urban area is 151 yuan/night. The hotel consumption level in Yubei District is 164 yuan per capita, which is the highest among the nine districts. Because Yubei District is a larger area with a huge flow of people in the past, Chongqing Train North Station and the only international and domestic airports are based on this;
is large The “Steel City” of Chongqing was previously known as Chongqing, which is more developed compared to other main urban industries and is more inclined to the suburbs, and there are fewer past tourism and leisure flows around the surrounding area. Therefore The comprehensive average price of the hotel in the Kowloon District is the lowest in nine districts.
But in general, the maximum average price and minimum average price is only the difference of 26 yuan, so the hotel consumption level between Chongqing is basically the same.

The comprehensive consumption price of the hotel in Chongqing’s main urban area is 151 yuan.
The average consumption price of one -star hotel is 115 yuan, and the average price of two -star hotels is 142 yuan. It can be seen that the average consumption price of one -star and two -star hotels is lower than the comprehensive average consumer price. However, the number of two -star hotels is huge and cost -effective, which is more suitable for ordinary people. The average price of three -star hotels is 187 yuan; the average price of four -star hotels is 311 yuan; the average price of five -star hotels is 653 yuan.
Due to the more complete hotel facilities of three and above, in addition to the luxury of the hotel decoration, the hotel service facilities are complete. Most high -star hotels have various restaurants, large -scale banquet halls, conferences Hall, comprehensive services are relatively complete. It is social, conference, entertainment, shopping, recreation, health care and other activity centers. Therefore, the average consumer price of hotels above and above the three -star hotel is higher than the comprehensive average consumer price.
4
The score is large PK

The is satisfied with this result? Look, it is basically more than 4 points. If this is a test, it can reach the excellent level, and the differences in the level of each average value are not obvious. If the gap between the rich and the poor of Chinese residents can reach this result, it will be perfect.
The hotel rating in Yubei District and Shapingba District is relatively high compared to other hotels. The reason is that the famous tourist attractions in Chongqing’s main urban area are basically located in Yubei District and Shapingba District. In order to attract more tourists, It will invest more funds. The famous five -star hotels in Chongqing, such as Hilton Hotel, Westin Hotel, Marriott Hotel, etc. are built in these two districts.

is worth mentioning that according to statistics, the per capita consumption level of five -star hotels reached 653 yuan, which is much higher than the comprehensive level, but its average score is 4.49 points / 5 points. It shows that modern people pay more and more attention to the quality of life, and the rise of high -end hotels seems to be just around the corner.
The weird thing is that the two -star hotel has the lowest score, only 3.79 points / 5 points. After checking the two -star hotel check -in comments, I found that some two -star hotels are named empty, and the guests responded to their geographical location Not good, the surroundings are poor, the room is not sanitary, and the hotel service is not good;
one -star hotel average score is 4.13 points / 5 points, which is higher than the two -star and three -star hotel. It is because some famous chain hotels (such as 7 -day hotels, such as home hotels, IU hotels, fast 8 hotels, etc.) are one -star hotel. The price is cheap, the housing is comfortable, and the geographical location is good. Essence
It, the mid -range hotels should be constructed to a deeper platform. In addition to optimizing the hardware such as facilities and equipment, we must also improve the level of cultural, concepts, services and marketing management. In addition, hotels should make full use of mobile Internet technology and new media to carry out online marketing, big data mining processing, customer relationship management and customized services, focusing on the construction and superposition of hotel culture and brands.
5
The summary
In general, the base of the hotel in Chongqing’s main urban area is quite large, and it is gradually increasing, but most of them are comfortable two stars suitable for ordinary consumers to stay in. Class hotel.
The average consumption level of hotels in Chongqing’s main urban area is maintained between 100-200 yuan, which meets the needs of the public; on the other hand, the hotel score in the main urban area of ​​Chongqing is quite high. The trend serves the majority of consumers. The number of hotels has gradually increased, and hotel services are getting better and better, which may represent the arrival of the Chongqing Tourism O2O 2.0 era.
The post -editing language
1. Originally, I wanted to recommend some cost -effective hotels for everyone. We are a professional third -party big data analysis agency and are afraid of advertising suspicion. Of course, the hotel industry related practitioners are also welcome to contact us to get the data you need.
2. The hotel industry is booming in every city. This information report only touched the hotel in Chongqing. The number of hotels in a region and hotel levels usually have great correlation with local economic and cultural factors. Therefore, in the subsequent information report, the Internet Research Institute and Zhino big data will be based on big data analysis from a more comprehensive and scientific perspective, scientifically tell you:
n 1) In where is the hotel, how can the hotel’s positioning fit with factors such as regional economy, culture, and infrastructure construction?
2) Where can I open in which level of hotels can I open?
3) What are the consumer hotel consumption preferences now?
4) Is your own positioning accurate if you open a hotel in one place? How to improve brand and precise marketing?
In consumer perspective:
) What are the characteristics of each hotel in so many hotels?
2) According to consumers’ interests or purposes, it is recommended to be suitable for hotels with high cost performance.

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