What are the online store marketing strategies including

It should include the following:
. Online store positioning analysis:
1) Online store analysis: Anatomy and analysis of the online store itself, the purpose is to find the basic issues of the online store.
2) E -commerce positioning: E ​​-commerce positioning of enterprise online stores, clarify the location of online stores.
3) E -commerce model analysis: Analyze the e -commerce model of the online store, and study the e -commerce model that matches the online store.
4) Industry competition analysis: In the situation of industry competition, comprehensive analysis of industry online stores.
5) Analysis of online store development plan: Feedback analysis of the implementation of short -term planning and long -term development strategy of e -commerce online stores.
. Online store diagnosis:
1) Online store structure diagnosis: whether the structure of the online store is reasonable, efficient, convenient, and whether it is in line with the habit of user access.
2) Online shop page diagnosis: whether the page code is streamlined, the page is clear, the page capacity is appropriate, and the page color-color is appropriate.
3) File and file name diagnosis: file format, file name, etc.
4) Access system analysis: statistical system installation, approach analysis, regional analysis, visitors analysis, keyword analysis, etc.
5) Promotion strategy diagnosis: Whether the online store promotion strategy is valid, whether it is backward, and whether it adopts a composite promotion strategy.
. Online store marketing analysis:
1) Keyword analysis: whether the keywords are appropriate, whether the keyword density is reasonable, etc.
2) Search engine login analysis: What kind of login method is used, whether the login information is valid.
3) Link correlation analysis: Is the popularity of links high and whether it is a link with greater correlation.
4) Target market analysis: Analysis of the target market and study the relationship between target market and marketing.
5) Product analysis: analyze the characteristics of the product, the selling point of the product, etc.
6) Marketing page analysis: The location of the marketing page, the content of the marketing page, the first feeling of the marketing page.
7) Marketing channel analysis: What is the marketing channel used and how new marketing channels are developed.
8) Subsequent product and service analysis: Development of subsequent products, feedback analysis of the situation of services.
9) Price analysis: How about price, rationality, etc.
. Comprehensive optimization of online stores:
1) Optimization of the structure of online stores: structure optimization, e -commerce operating environment optimization, etc.
2) Online store page optimization: page layout, page design optimization.
3) Navigation design: convenience of navigation, optimization of navigation text, etc.
4) Links Organization: Processing the internal and external links of the online store.
5) Tag Optimization Design: Optimized design of related labels.
. Online store integration promotion:
1) Online store traffic promotion strategy: the key is traffic issues. In this process, many online marketing methods will be used.
2) External link promotion: use of friendship link strategies.
3) Viral marketing strategy: Specific strategies require flexible use.
4) Other promotion: Focus on network changes and develop new promotion methods.