In the incentive videos of WeChat Mini Program, what rules are the main rules of the traffic?

This article mainly finds some feasibility solutions for small program traffic main and advertisers to find small program operations and increase the main income of traffic.
What is the mini -program traffic master (the veteran is slightly over this paragraph)
M small program flow is the traffic realization of the traffic provided by Tencent to the small program operator, which can be embedded in advertisements in the applet that we operate. Capital monetization, as long as the advertisement is seen or clicked by the user in our applet, it will generate benefits to our operators. The reason is the same as the WeChat public account, Xiaobai can make up for lessons.
Is for the settlement of the main income of traffic:
M small program traffic is settled once every half month. For example, settlement from November 1st to November 15th from December 1st The income from the day to November 30 (the statutory holiday will be postponed), the settlement bill will be sent to an account -bound mailbox, and Tencent will pay for your bank card within half a month after receiving the bill.
The WeChat Mini Program earnings a monthly income of more than 800 yuan will automatically deduct 20%of personal income tax, and the rest will be directly paid to your bank card. There is no more than 800 yuan without deducting personal income tax.
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. About the main unit price of traffic
1. First of all, we found the following in the official instructions of the traffic main:

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The influencing factors of the income of the applet in the document, which mention two points:
1. Match the most suitable ads for users. If there is no ads for the user, it will not be displayed. (This means that the advertising position of our applet will automatically match the advertisement that the user may be interested in according to the user attribute);
2. The price of a single advertisement exposure or clicks will be affected by the advertiser’s price and advertisement to display the fierce competition. Essence (Although the official video incentive advertising documentation is said to be settled according to thousands of exposure, but the actual situation is that the main data of the traffic of the traffic will far exceed the situation of no click. Among the advertisements can reflect the effect of advertising. Clicking will increase the main income of traffic, which means that the advertising system on Tencent is comprehensive evaluation of the actual effect of advertising to calculate the video incentive advertising cost of the traffic owner. See exposure).
The above two points, we can conclude that high -quality advertising high -matching (high -quality) user clicks will increase the main income of traffic. Simply put, it is the advertisements for competitive incentives and users who may generate downloads, purchases, and attention. The advertisement clicks will increase the main income of traffic.
The friends who cannot be understood here can be used as: advertisements with high unit prices to accurate users. Users clicks the advertisement, and our traffic is very high.
On understanding of the above point, let’s push back from the advertising source and configuration (the rules of the placement):
. The release function of the advertiser

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The mentioned: flexibly set the target group and advertising time. Therefore, we need to increase the unit price of traffic main advertising to start with the attributes of the crowd.
So how is the target population defined?
I is a directional area, which is based on the user’s mobile phone WeChat positioning function to identify the location where the user is located in the past month.

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three is to target user interest and behavior label. In simple terms, interest labels are users every day. What is looking at, the behavior label is what the user is doing every day. The more obvious the advertisement of the user see it is basically single.

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is the device that can be used to use the user

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Five is to re -marketing/exclude marketing, that is, users who have associated with the advertisers, choose to continue to display or do not show advertising functions

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6 is a custom orientation. There is already information such as the target user’s mobile phone number. R n Edit the search

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Seven is the targeted media, which is only applicable to the public account, does not analyze

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. The main unit price blasting direction of the traffic n from the above -mentioned orientation content, we can reason how to choose the high matching of the advertisers (high And quality) and our user attributes
1. Permanently stationed in the first and second-tier cities; often on business trips, travel behavior
2. Age 30-35, married, undergraduate and above
3 . Industry labels, the most inspiring industries such as cars, games, finance, etc.
4. Use Apple or more than 4500 Android mobile phones
knows that there are several attributes that can be blasting, we can find a one to one Flow channels (all with one or one or more attributes) can maximize our main income of traffic.
The attributes of the most likely to get the same type of traffic are: regional attributes, age attributes, industry attributes
. Some simple techniques for operation and promotion
1. , Shanghai, Guangzhou, Shenzhen and other first -tier cities related cities, fellow villagers, activities and other WeChat groups, or to drain to WeChat promotion through other platforms that can locate areas.
2. Industry attribute blasting, add WeChat groups through search related industries, or drain into WeChat promotion through job search recruitment platforms and other platforms with industry exchange circles.
3. Age attribute blasting, this is the simplest, to WeChat promotion through social software or platforms.
Fromed from (micro) Goku Treasure Tower

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