What are the customer relationship maintenance methods

What are the customer relationship maintenance methods
The customer relationship refers to some kind of connection with the customer in order to achieve its business goals. The following is what is the maintenance method of the customer relationship I organized. Welcome to read. I hope everyone can like it.

It what are the maintenance methods of customer relationships 1. Not embarrassing customers
This cooperation, and projects must pay attention to the period. The period is not good, and good cooperation will make soup. When customers are in trouble, they must be considerate of others and don’t make customers embarrassed. For example, if he is doing something, he thinks that doing that is not suitable or unable to do, you have to stop your requirements immediately and tell him that no matter what, you thank him very much. Your understanding will make him feel sorry or even guilty. As soon as he has a chance, he will not forget to compensate you. Of course, in addition to maintaining customers, more importantly how to get new customers, foreign trade companies often find new customers by searching for customer mailboxes.
. For customers, we must think about
We must pursue a win -win situation with our customers, especially for customers to make a beautiful way to the boss. We do things for the company and hope to do performance ourselves. Others do things for the unit. He also hopes that what he do is beautiful.
Therefore, we must pay attention when cooperating, do not sell the customer’s useless or unwanted things, and do not let the customer spend extra money, try to reduce the unnecessary expenses of the customer, and the customer will save you also save you Investment. .
The cooperation given by customers, we must be grateful and express your gratitude to customers. For customers’ errors or even faults, you need to show your tolerance, not blame, and immediately study and discuss, find out the remedy and solve solutions. In this way, your customers will grateful you from the bottom of your heart.
. The principle of keeping abide by
The person who keeps the principle will best win the respect and trust of customers.
Because the customer also knows that it is not unconditional to meet a need, but must be satisfied under certain principles. Only in this way can the client have reason to believe that when you recommend the product to him, they also abide by a certain principle so that they can rest assured that they cooperate with you and communicate with you.
For example, it is acceptable to appropriately add certain services and training, but the requirements that harm the interests of companies, customers and even others must not be agreed. Because when you can harm the interests of the company or others in front of the customer, he will worry that his interests are also threatened.
5. Do things other than sales
For example, I have a customer who wants to find a leader of the Education Commission, but I can’t find a good opportunity. If I know and have a chance, I will refer to him. For example, when they need certain information, I will help him. Even some of the difficulties they encountered in their lives, as long as I know that it can do it, I will definitely help them. In this way, I and my customers are no longer a relationship of cooperation, but more friends. In this way, once there is any chance, they will think of me first.
6. Let friends recommend you
If the tips in front of them are mastered and used freely, you will win the eloquence of customers and friends. you. Then your business is like an atomic bomb explosion, which will quickly expand in the industry. You have reached the highest state of business, and let customers take the initiative to find you.
Seven. Don’t ignore the end of each business
The all jobs have been done. Is your cooperation with your customers ending? The process of processing, but it turns out that this is a huge error. In fact, this time was the best time to create the next opportunity. Don’t forget to give customers some suitable small gifts. If business benefits are really good, it is best to give customers a little unexpected benefits. Let you have a beautiful ending of each business to bring you no less than you re -develop a new customer. The reasons are as follows:
If the work in front of you is still upset, and it cannot be promoted from cooperative relationships to friend relationships, at this time, you can achieve this goal well. If the previous cooperation may be unsatisfactory, this is a good remedy. Because most people think that since the cooperation is over, then our relationship with customers is naturally over, so for the last gratitude to this kind of non -reward, they will immediately improve you from cooperative relationships to friends. Then you will definitely not run when you need it next time.
. In the process of communicating with customers in concessions
During the communication with customers, some sales staff thought they played the role of “attacker” in each communication: in order to achieve the sales goals step by step, step by step The ground moves forward, and constantly convinces customers to recognize the quality of products or services, the price of products or services, and so on. The sales goals of these sales staff are clear, and the courage to strive for the goal is also worthy of praise, but the methods they adopted to achieve the goals are not necessarily clever. The “offensive” intention is obviously persuaded.
In fact, many sales staff will use some concessions in the process of sales communication to make customers satisfied. For example, in the premise of ensuring the profit, the price concession, or the discount method of solving the problem according to the demands of the two parties. If the concession strategy in sales and communication is properly used, it will help achieve the win -win situation of the buyers and sellers, and it will also be conducive to the realization of long -term sales goals.
It what are the maintenance method of customer relationship 2 1. Rely on
to let customers form a psychological habit that depends on the brand. Reasonable reasons are given reasonable reply. We will try to meet the reasonable needs of customers, that is, the process of sale after sale must be meticulous, and the customer is moved with details.
2. Revolutionized
The process of sales is also a process of solving the contradictions between the two parties in a timely manner. Only both parties are satisfied with successful sales. If many customers are unwilling to do after -sales service, this must be gone to inform the consequences that may be possible; which is not necessary or late to do it, which are free value -added projects we have giving. The value of the company’s sales service is really intentionally served by customers. I really want customers to think and meet the needs of customers.
3. Rigidity and softness
In the process of maintaining customer relationships, we must listen carefully and patiently, and can accurately judge what he wants to express. The mentality is not anxious or dry, treated indifferently. For customers’ mistakes or even faults, it is necessary to indicate tolerance rather than blame, and immediately study and discuss, find out the plan for remedies and solutions. In this way, your client will be grateful to you from the bottom of your heart, let him know that you can and have the ability to solve the problem for him.
4. Principles of abide by
The people who keep the principle will inevitably win the respect and trust of customers. Because customers also know that it is not unconditional to meet a need. And must be satisfied under certain principles. Only in this way can the customer have reason to believe that when you sell the product, you also abide by a certain principle in order to cooperate with you and communicate with you.
5. Mutual benefit
During the communication with customers, some sales staff move forward step by step in order to achieve the sales goals, and constantly convince customers to recognize the quality of products or services, accept products or services of products or services. The price and so on, but some of the methods they used to achieve the goals may not be clever. In fact, many excellent sales personnel will deliberately or unintentionally use some concessions in the process of sales and communication (the price is raised a little bit in advance, and the conditions are slightly strict), so as to satisfy customers.
6. Pulling distance
The relationship between smart salespersons and customers will be coordinated, because you sell not only a single product, but also the added value of the company’s products, the company’s culture and your own yourself Personal charm. After transforming a simple relationship with the customer into a friend relationship, he will actively sell your products.
7. Winning word of mouth
winning the reputation of customers and the industry, customers will form a introduction, then your sales will quickly expand. The highest state of marketing is to let customers take the initiative to come to you. No matter what industry you are engaged in, you must remember that if you want to develop or make a difference in the industry in the industry, please leave yourself a good reputation for this industry.
8. Goodness and end of good
The sales work did not stop. When the first cooperation was successful, it was the best time to create the next opportunity. Re -develop a new customer. There is no eternal friend in the business field. Only the common interests of forever. If you do not have a common interest between you and your customers, then your customers are quietly losing. The customers who are grateful to you are the customers who are loyal to you.
9. Tracking and tracking
The similar products in the market now, and the competition is very large. It is not your customers. You can restless. Customers may change their minds at any time and purchase other products. Therefore, after cooperating with customers, you need to track the product period of the product. After the product is handed over to the customer, it is also necessary to track the sales progress of the product. Is there any problem? You need to solve or need further technical services in time or do you need further technical services. Wait.
10. Mobilization
In maintaining customer relationships, we must leave the initiative to yourself, instead of letting customers take your nose and truly maintain the customer relationship. The big things between things. For example, send text messages on holidays, call regular phone calls, interviews regularly, and give some local local specialties. In interacting with customers, let him know that in the future, you can’t do without you, and you must leave foreshadowing for your next intent. There is a famous saying in sales: Where is your heart, then where your wealth is. Borrow this sentence to explain the point of view of maintaining customer relationship: Where is your heart, then where your customers are.
11. Learn the customer’s grouping to meet the needs of each customer
This customer grouping is an operation to save corporate management. Enterprises attribute customers of the same type to Personality needs, thereby improving the conversion effect and achieving precise marketing.
12. Find common hobbies or topics with customers
When visiting customers, appropriate time to understand some personal topics such as personal hobbies, and after mastering their personal hobbies, if you happen to be interested, you are also interested in The content, then it is easy to talk to the other party. Usually, you can use common hobbies to carry out customer relationship maintenance work, so it is natural and effective. If you don’t know much about your customers, then hurry up and understand it. After a certain understanding, there are common topics in the conversation after a certain understanding, which is not easy to cause the other party’s resentment.
It what is the maintenance method of customer relationship 3 1. Let yourself be your customer first: 2 years ago when doing business with mobile companies, hearing such a case, a supplier has a large order for mobile for mobile for mobile for mobile for mobile for mobile for mobile. The phone was signed immediately, and the big boss who moved also arrived at the scene. As a result, the supplier was rejected before signing. Later, after inquiring from the internal “coach”, the mobile phone brought by the supplier that day was a custom machine of China Unicom. If you want customers to be your client, you must be his client first.
In addition to this case, I often talk about a case. Many companies in the company now have sales tasks. For example, when the original and telecommunications customers make orders, they find that everyone in the technology department will complete 4 broadband installations or N new mobile phone number every month. Back to the company, I calculated it. There are 4 key persons we have maintained. We can wrap their tasks. Part of our other customers, part of our company digestion. He helped them the most headache every month. In this way, when they turned back, they would come to find us.
2. Know the customer as soon as possible: In addition to remembering the customer’s name and telephone, remembering the personalized hobby of the customer, this is very important, and it must be taken care of. When I used to maintain a customer relationship in Anshan, I encountered a clear -hearted customer and did not like tobacco and alcohol. Later, after understanding, I found that this customer liked flowers, and slowly cut into the customer’s hobby. When we are in contact with our customers, we must observe carefully and record (remember, must record), for example, what types of customers like to use, what are the habits, and then slowly understand the customer’s hobbies, so that you can find it to find Some suitable small items to move customers. And small etiquette must not be expensive.
3. Let customers help you: Continue the case just now, knowing that this customer likes to raise flowers, and often goes to the flower market. I deliberately go to the flower market to wait for him several times. I asked the customer with an open mind, how to raise flowers and fully listened to the customer’s explanation.
During World War II, a Jewish businessman had only two choices in order to protect the life of the two sons. One of the wooden merchants who helped himself, and the other was a banker he helped. So the Jews sent two sons to the house of wooden merchants. Halfway, the younger son decided to go to the banker, and he thought that wooden companies would not help them. After the end of World War II, the eldest son went to find his relatives who had been separated for many years. Unfortunately, the parents were dead in the concentration camp, and the younger brother was executed. The youngest son of the Jewish merchant was betrayed by the banker. In the middle of the night, he called the German soldiers and said that a Jewish boy broke into his house.
In the United States, who is the president, I am old, I do n’t remember clearly, and what I mean, say that a businessman saved a young man. After many years, he found that the young man was running for the president, so he was running for the president, so he was running for the president, so he was running for the president, so he was running for the president, so he was running for the president, so he The help of the bag finally helped this guy to become the president.
So the Jews said, “People who help you will be willing to help you, but people you have helped may not be willing to help you.”
. Introduce customers: Please introduce customers to themselves, and Introduce him to the person who is related to the customer’s business. The so -called connection is “interpersonal context formed by interpersonal relationships”. For example, there are dentists in my customers, or tooth doctors I have contacted. When other customers need this information, I can introduce him. The premise is that you must maintain your relationship with each customer.
Similarly, customers will also know friends of mobile related businesses in a related group, such as Unicom’s technical customers, so we can also ask customers to introduce more customers.
5. Give customers what he wants most: if there is such a situation in your customers, the customer has two people, one is a young employee, and the other is the older employee. How should we maintain the customer relationship? To put it simply, young employees, you have to help him with achievements, the old man in charge, you have to help him get benefits. Generally, in actual work, people who often contact are the second leaders of the key position. This person is the most promising and usually the most likely to become our “coach”.
6. The role of key sections and days: not advocating gifts, but these two festivals are also critical. It is mainly Mid -Autumn Festival, customer birthdays and the Spring Festival. Usually, the Mid -Autumn Festival must be visited in advance. The birthday must be visited on the same day (using your mobile phone reminder function, preparing one day in advance), the Spring Festival needs to be visited after the festival. During the visit, the conversation was cut into work, but the content should be based on the principle of 2: 8, that is, 20%talks about work, and 80%talks about the topic that customers like. If you encounter problems in the related work of customer feedback, you must make a record immediately, and then contact the customer after solving. If customers are not convenient to receive gifts, they can be mailed in advance.
Gifts, just mentioned it just now, do not send valuable gifts, one is that customers are inconvenient to receive, and the other is that we can’t afford it. Send new, strange, special gifts, or small tools that need to be used in customer work. Also, do n’t say too much when you send it, just introduce how to use this thing. For example: This is a new product of our, you can try it, you can feedback to me.
7. Lunch with customers: The current customer is not a local tyrant in the 1980s, and will not eat and drink anymore. It is okay to have a chance to gather together. More often, find a chance to eat lunch and customers for lunch. , Simple and convenient to maintain and communicate, don’t be too frequent, so the effect is good.
The left brain of the customer is responsible for reason, and the right brain is responsible for emotion. If you become friends first, you can be our client. However, what we need to do is to do a good job of basic relationships and work in order to allow customers to choose us.
What articles of customer relationship maintenance method 4 Establish a customer file
It to maintain the relationship of the customer, the first step is to establish a sound customer file. You can’t remember every detail of each customer. The content of the customer file is not limited to the name, age, etc. The more detailed the better, these will have a very important role in maintaining customers in the later period.
The closer client distance
If to maintain the customer relationship, you must always contact the customer. All kinds of chat methods such as QQ have contacted customers to talk about how the products they buy? Talk about their hobbies, talk about their children and so on.
Coustically establish customer reputation
It must remember not to promise easily in the relationship with customers. The promised things cannot be reducing your reputation in the minds of customers, so when customers make any requirements At this time, you have to use an unrecognizable statement such as “I try to help you find a way”, “I help you apply for a report to see if the leaders can criticize”, leaving a room for yourself. All methods meet the requirements of customers, so that you will establish a good reputation in the minds of customers, and you can rest assured to cooperate with you in the future.
The principle of mutual benefit
sales also need to pay attention to strategies. Many product companies will provide discounts for salespersons. Therefore, during the process of negotiating with customers After winning the customer’s satisfaction, it can be appropriately allowed to the customers under the premise of ensuring profit, so that customers can feel your integrity and willing to cooperate with you. In fact, if the strategy is appropriate, it will be harmless to the long -term cooperation between the buyers and sellers.
Timely tracking principles
not selling products is not good. There are many similar products in the market now, and the competition is quite large. There are no problems that need to be solved in time, and some functions can be improved, so that customers feel that you are not sold for making money, but put the product quality first.
The principles of interest sharing
The friends in the business field are based on the principle of interest sharing, so the development of each business must be remembered Laying a good foundation for the next cooperation, if you violate this principle, the consequence is that your client is slowly losing.
In care of the principle of heart
. A good salesman must be able to calm down to listen to the customer’s complaint. In the process of maintaining the customer relationship, we must patiently listen to the customer’s opinion and can judge what the customer wants to express in time to express The meaning of the meaning, even if you encounter a difficult customer, have to calm down and actively find a way to help him solve the problem. In this way, the customer will be grateful to you from the bottom of your heart and will establish a long -term cooperation relationship with you.
The flexible control principle
In maintaining the relationship between customers, we must keep up with the initiative to master their own hands. Do not let the customer’s three words mess with the square inch. To start good and end, be rigid and soft, so as to really want to think that customers think, urgent customers, so that customers will psychologically depend on you.
What articles of customer relationship maintenance method 5 1. Service
Is are the most important parts. Customers can let customers feel from the courtesy, enthusiasm, and patience of the shopping guide. Only when you pay attention to him, you will have the opportunity to communicate in -depth in the follow -up.
2. Do not take people with the appearance. You cannot judge the consumption capacity of customers by dressing
Is to judge the customer’s consumption capacity with grades. Often (80%) we judge the customer’s spending power with dresses, but remember to say that wealthy customers are often the lowest -key.
3. Learn to praise customers
The real pictures that customers install the product to feedback to us, we must make specific praise. For example, where to install it, the product is very harmonious. At the same time, the picture is needed to push it to other customers in the future.
4. The circle of friends who operate the customer
The praise and comment on the circle of friends of the customer. Like comment will deepen the customer’s impression of us. Do not block the circle of friends of customers, so that customers can see our circle of friends.
It in life, we can send some work propaganda, personal daily life, and positive energy quotations. These can make customers feel that we have a positive attitude towards life.
5. Provide satisfactory after -sales service for old customers
is the follow -up of after -sales. If the customer has after -sales problems, don’t feel trouble. Help customers solve as soon as possible. Even if you ca n’t solve it at the time, you have to have a timely response and actively follow up, expressing your attention and reassuring customers.
6. To reply to the customer’s telephone and information in time
In the customer’s transaction, keep in touch with the customer (WeChat, telephone and text message), so that customers can find us in the first time. Do not let the customer find it find We are a difficult thing. If you cannot reply to customers in time, make necessary explanations with customers to give customers a sense of security.
7. Holiday greetings
Whenever holidays, we need to send more greeting text messages to customers, do not send them. Specific signatures indicate their attention to customers. For customers of different levels, red envelopes or small economic gifts can be used as greetings.
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