1 thought on “What are the psychological models of consumers who buy motivation?”
Annie
The motivation caused by the psychological process of people’s understanding, emotions, will, etc. is called a psychological model. Specifically includes the following four motivations. (1) Emotional motivation. Emotional motivation is a motivation caused by emotions such as joy, anger, sorrow, desire, love, evil, and fear. For example, buying audio products in order to add a family’s joyful atmosphere, and buy cakes and candles for their birthdays. Such motivations are often infected by external stimulus information. The goods purchased are not necessary or urgently needed, and there are no plans or considerations in advance. The purchase behavior under the promotion of emotional motivation has impulsiveness and scenery. (2) Emotional motivation. Emotional motivation is the motivation caused by high -level human emotions such as morality, group sense, and aesthetics. For example, buy cosmetics and buy gifts for communication. Purchasing behaviors driven by this type of motivation generally have the characteristics of stability and profoundness. (3) Righteous motivation. The motivation of reason is based on people’s objective understanding of goods and generated by comparative analysis. This kind of motivation is planned to buy goods. After careful consideration, I have done some investigations before purchasing. For example, after comparative analysis of quality, price, and warranty period, some consumers decided to buy Haier washing machines in many laundry machines. Purchasing behavior under the motivation of rational motivation has the characteristics of objectivity, planning and control. (4) Guiden motivation. The motivation for Gu Gu is the experience of the foundation of emotional and rationality. It has special trust and preferences for specific stores, brands or products, and enables consumers to repeat and habitually go to purchase. For example, some consumers have always used a brand of toothpaste for decades; some consumers always go to some stores to shop. Purchasing behaviors driven by this type of motivation are experienced and repetitive.
The motivation caused by the psychological process of people’s understanding, emotions, will, etc. is called a psychological model. Specifically includes the following four motivations.
(1) Emotional motivation. Emotional motivation is a motivation caused by emotions such as joy, anger, sorrow, desire, love, evil, and fear. For example, buying audio products in order to add a family’s joyful atmosphere, and buy cakes and candles for their birthdays. Such motivations are often infected by external stimulus information. The goods purchased are not necessary or urgently needed, and there are no plans or considerations in advance. The purchase behavior under the promotion of emotional motivation has impulsiveness and scenery.
(2) Emotional motivation. Emotional motivation is the motivation caused by high -level human emotions such as morality, group sense, and aesthetics. For example, buy cosmetics and buy gifts for communication. Purchasing behaviors driven by this type of motivation generally have the characteristics of stability and profoundness.
(3) Righteous motivation. The motivation of reason is based on people’s objective understanding of goods and generated by comparative analysis. This kind of motivation is planned to buy goods. After careful consideration, I have done some investigations before purchasing. For example, after comparative analysis of quality, price, and warranty period, some consumers decided to buy Haier washing machines in many laundry machines. Purchasing behavior under the motivation of rational motivation has the characteristics of objectivity, planning and control.
(4) Guiden motivation. The motivation for Gu Gu is the experience of the foundation of emotional and rationality. It has special trust and preferences for specific stores, brands or products, and enables consumers to repeat and habitually go to purchase. For example, some consumers have always used a brand of toothpaste for decades; some consumers always go to some stores to shop. Purchasing behaviors driven by this type of motivation are experienced and repetitive.