1 thought on “What are the crisis in the cake industry in the future?”
Lynn
At present, the pastry industry in the Chinese market is mainly in first -tier cities, and second- and third -tier cities have just started. In recent years, due to the influence of the financial crisis, my country’s pastry industry has a downward trend, and pastry investment generally believes that the development of cakes has begun to expand. In the future, it will tend to be rational. Many companies now realize that the huge development potential and broad development prospects of the pastry industry will be a greater unity for its future development. Therefore, in the future development, the competitive pressure of competitors is extremely great. It -developed first -tier city pastry companies have become brand cakes. They have advanced factory buildings, which are produced in accordance with GMP requirements, and introduced management methods such as ISO22000 and HACCP. The marketing model adopts humanized services. , Issue coupons, order online, delivery, etc. The stronger the strong on the pastry industry is currently presenting the trend, and it is difficult for the weak to become the strong of the industry. It is difficult to deal with the price war and service system of mature companies. If foreign brand ambitions The new words of the Singapore cake brand bread that entered the Chinese market in 2003. In just a few years, it has developed in more than 50 stores in cities such as Beijing and Shanghai. The Group recently announced that in addition to the adopting direct operating in Shanghai and Beijing, the right to join the whole China will be released to China. The goal is to open at least 500 bread stores in China within 3 years. The -funded company Shanghai Christing Food Co., Ltd. was established in 1992. Christine has a clear standard for opening a branch: when the per capita disposable income of residents is 3,000 to 4,000 yuan, one store can open every 100,000 residents; , Every 20,000 people can open one store. At present, the per capita disposable income of Shanghai has exceeded 20,000 yuan, which can accommodate nearly a thousand branches. The Rosa Cake Chain Group, which is also a Taiwan -funded brand. At present, the market has covered 11 cities including Hunan, Hubei, Sichuan, Jiangxi, more than 100 chain stores, and more than 1,000 employees. There are more than 200 varieties of cakes, bread, West Point, and moon cakes. They have become one of the well -known enterprises in my country’s pastry industry and developed sisters such as dragon food and Ya Ke coffee. The unified bread in Taiwan has recently entered Wuhan. This is the first stop for the company’s bread chain stores to enter the Mainland, and introduce the business model of Taiwan to Wuhan to further enhance the grade of Wuhan pastry industry. In the new product launched by Wuhan, European bread accounts for a large proportion. In order to meet the consumer needs of citizens, the company’s bread products are made of low sugar, low fat and whole wheat raw materials, and have formed a fixed consumer group. The competition of alternatives sered cakes are nothing more than a food, so there are many alternatives of cakes, and almost any kind of fast food can be replaced. However, the pastry generally has a certain meaning and history in it, especially the Western -style pastry, such as the birthday cake, which may be replaced in the eyes of the elderly. Birthday Cake. Western -style cakes are very popular among teenagers. Their names often have Western flavors, such as black forest cakes, Vienna chocolate almond cakes, cheese cakes, Tiramisu, etc. Deeply together, so it will not be easily replaced. For Chinese pastry substitutes, it has better defense. The local time -honored pressure is heavy Maipan pastry companies have many old -fashioned samples that make consumers familiar with, such as Beijing’s Daoshan Village, Jilinlin in Tianjin, Jiuzhizhai in Hangzhou, etc. The entry of Hong Kong -funded enterprises, although the old brands still have a stable market share, the severe challenges of the market have to be alert to local companies. The industry insiders pointed out that products cannot attract customers if they cannot innovate. Food companies must pay attention to the needs of the terminal market, continuously develop new varieties that adapt to the market, open up a broader market, form a comprehensive aspect of advanced technology and scientific and technological capabilities Enterprises can always be invincible in competition. Some old -fashioned names are urgent The want to make the product enter the supermarket, but they can’t even bear even the counter fees. potential entryrs The potential entry in the pastry industry. Now the pastry technician training is extremely hot, and the supply of pastries has increased. The entry threshold of the pastry industry is low, and it is easy to open a store. The pastry master is easy to find. Therefore, the cake industry is weak in price barriers to potential entrants. There are a lot of potential entry, and eating is the sky. Many people value this Feng Shui treasure, so they have a huge potential group. , but due to the characteristics of the market in the pastry industry, the taste requirements are high, so the obstacle of the potential entry is the pastry artist, not funds, prices. Cura competition Them material flour required for the pastry industry: color lotus milk bubbles, egg butter sugar, etc., are some common food raw materials, and there will be many manufacturers who provide these raw materials. Although the pastry industry has higher requirements for raw materials, there are still huge supply groups. The equipment required by the pastry industry is also an easy -to -get. Therefore, the supplier’s price negotiation ability is high. In summary, the competitive analysis of the pastry industry shows that the pastry industry is currently a field that is easy to defend. As more and more people enter this field and move towards second- and third -tier cities, the fierce competition will intensify in the future. Related information: Foresight Industry Research Institute “2016-2021 China Bakery Industry Brand Merit Competition and Consumption Demand Investment Forecast Analysis Report”
At present, the pastry industry in the Chinese market is mainly in first -tier cities, and second- and third -tier cities have just started. In recent years, due to the influence of the financial crisis, my country’s pastry industry has a downward trend, and pastry investment generally believes that the development of cakes has begun to expand. In the future, it will tend to be rational. Many companies now realize that the huge development potential and broad development prospects of the pastry industry will be a greater unity for its future development. Therefore, in the future development, the competitive pressure of competitors is extremely great.
It -developed first -tier city pastry companies have become brand cakes. They have advanced factory buildings, which are produced in accordance with GMP requirements, and introduced management methods such as ISO22000 and HACCP. The marketing model adopts humanized services. , Issue coupons, order online, delivery, etc. The stronger the strong on the pastry industry is currently presenting the trend, and it is difficult for the weak to become the strong of the industry. It is difficult to deal with the price war and service system of mature companies.
If foreign brand ambitions
The new words of the Singapore cake brand bread that entered the Chinese market in 2003. In just a few years, it has developed in more than 50 stores in cities such as Beijing and Shanghai. The Group recently announced that in addition to the adopting direct operating in Shanghai and Beijing, the right to join the whole China will be released to China. The goal is to open at least 500 bread stores in China within 3 years.
The -funded company Shanghai Christing Food Co., Ltd. was established in 1992. Christine has a clear standard for opening a branch: when the per capita disposable income of residents is 3,000 to 4,000 yuan, one store can open every 100,000 residents; , Every 20,000 people can open one store. At present, the per capita disposable income of Shanghai has exceeded 20,000 yuan, which can accommodate nearly a thousand branches.
The Rosa Cake Chain Group, which is also a Taiwan -funded brand. At present, the market has covered 11 cities including Hunan, Hubei, Sichuan, Jiangxi, more than 100 chain stores, and more than 1,000 employees. There are more than 200 varieties of cakes, bread, West Point, and moon cakes. They have become one of the well -known enterprises in my country’s pastry industry and developed sisters such as dragon food and Ya Ke coffee.
The unified bread in Taiwan has recently entered Wuhan. This is the first stop for the company’s bread chain stores to enter the Mainland, and introduce the business model of Taiwan to Wuhan to further enhance the grade of Wuhan pastry industry. In the new product launched by Wuhan, European bread accounts for a large proportion. In order to meet the consumer needs of citizens, the company’s bread products are made of low sugar, low fat and whole wheat raw materials, and have formed a fixed consumer group.
The competition of alternatives
sered cakes are nothing more than a food, so there are many alternatives of cakes, and almost any kind of fast food can be replaced. However, the pastry generally has a certain meaning and history in it, especially the Western -style pastry, such as the birthday cake, which may be replaced in the eyes of the elderly. Birthday Cake.
Western -style cakes are very popular among teenagers. Their names often have Western flavors, such as black forest cakes, Vienna chocolate almond cakes, cheese cakes, Tiramisu, etc. Deeply together, so it will not be easily replaced. For Chinese pastry substitutes, it has better defense.
The local time -honored pressure is heavy
Maipan pastry companies have many old -fashioned samples that make consumers familiar with, such as Beijing’s Daoshan Village, Jilinlin in Tianjin, Jiuzhizhai in Hangzhou, etc. The entry of Hong Kong -funded enterprises, although the old brands still have a stable market share, the severe challenges of the market have to be alert to local companies.
The industry insiders pointed out that products cannot attract customers if they cannot innovate. Food companies must pay attention to the needs of the terminal market, continuously develop new varieties that adapt to the market, open up a broader market, form a comprehensive aspect of advanced technology and scientific and technological capabilities Enterprises can always be invincible in competition. Some old -fashioned names are urgent
The want to make the product enter the supermarket, but they can’t even bear even the counter fees.
potential entryrs
The potential entry in the pastry industry. Now the pastry technician training is extremely hot, and the supply of pastries has increased. The entry threshold of the pastry industry is low, and it is easy to open a store. The pastry master is easy to find. Therefore, the cake industry is weak in price barriers to potential entrants. There are a lot of potential entry, and eating is the sky. Many people value this Feng Shui treasure, so they have a huge potential group.
, but due to the characteristics of the market in the pastry industry, the taste requirements are high, so the obstacle of the potential entry is the pastry artist, not funds, prices.
Cura competition
Them material flour required for the pastry industry: color lotus milk bubbles, egg butter
sugar, etc., are some common food raw materials, and there will be many manufacturers who provide these raw materials. Although the pastry industry has higher requirements for raw materials, there are still huge supply groups. The equipment required by the pastry industry is also an easy -to -get. Therefore, the supplier’s price negotiation ability is high.
In summary, the competitive analysis of the pastry industry shows that the pastry industry is currently a field that is easy to defend. As more and more people enter this field and move towards second- and third -tier cities, the fierce competition will intensify in the future.
Related information: Foresight Industry Research Institute “2016-2021 China Bakery Industry Brand Merit Competition and Consumption Demand Investment Forecast Analysis Report”