5 thoughts on “In 2022, what industry and work will become a new outlet?”
Rex
China’s single population exceeds 260 million, more than half of which are women. Single people pay great attention to the quality of life.
1. The pet industry The pet economy continues to rise, pet consumption continues to rise, the average annual increase of 30%per year, pet consumption is close to 400 billion/year.
The growth in the growth of single groups, the existence of “hairy children” has become an important consumption component of single groups. Pet food, supplies, medical care, beauty, fostering and other services are available. The prospect of pet economy in 2022 is considerable
2. The distribution industry.
The distribution industry includes express delivery, takeaway, and city distribution (food, daily necessities), etc., affected by the increase in a certain situation and the increase in single population, the distribution industry has developed better
3. Health and beauty industry.
The single population is more demand for health and beauty due to age, living habits and work habits. Especially women’s pursuit of health, positive and cheerful attitude, and beautiful face has also promoted the development of related industries. Fitness centers, beauty centers, dance, piano and other related service industries have good development prospects.
In 2022, the Internet wind direction may not be a big turn, because the real economy is still sluggish, and people still look on the Internet. The trend of trend in the era, market trends change, and change in front of the general trend. Personal cognition and ability need to be continuously iterated to keep up with the pace of the times. is a kind of wisdom. Enterprises and individuals must study tightly. We companies have studied the current economic situation. Under the control of Internet giants, we are still focusing on developing local customer bases and Internet . At present, everyone knows WeChat Mini Program, a small program that operates well, and the earnings brought by each month are at least five digits. “Blind Box Economy” has become more and more popular in the past two years. The source of the blind box is the Gacha machine on the streets of Japan. The blind box is equipped with anime peripherals. Now more and more designers are designed by the designer separately. Before the user opens the blind box, I don’t know what they will draw. Doll, uncertain stimulus makes the open people full of expectations and excitement. The words belong to the original, and let’s talk about the profit point of the blind box applet? At present, the blind box breaks the boundary and allows online and offline users to transform. Just like the elevator promotion made by the Taote APP before, it was just setting up an advertising position in the elevator to attract users to download and promoted a large number of downloads at once. This method of attracting users’ natural fission is particularly good, which is a successful case of local marketing. we develop a customized version of the blind box program for the merchant. The merchant uses a fixed daily traffic to encourage customers to use the program, complete a lottery, and have the opportunity to get the service 0 yuan. For example, if you are a milk tea shop, you can guide customers to try to pay 1 yuan and draw a cup of free milk tea. Customers are generally willing to try it! It doesn’t matter if you don’t draw it, you can send a deduction coupon. In this way, customers don’t say anything, but they feel particularly interesting. After all, the deduction coupons can be used next time. As for later merchants want to use small programs for value -added services, and then earn profits, that is considerable, profitability depends on their own operations. At that time, multiple stores can cooperate to share the lottery pool to achieve mutual benefit and win -win.
I exchanged with a number of investors and analysts to summarize the new consumer investment trend of nearly half a year. Combined with multiple industry forecast reports, it summarized the eight new consumer tracks that are expected to usher in new opportunities in 2022.
Among them, some track markets are huge, and new consumer companies still have the opportunity to pass micro -innovation to complete brand replacement and upgrade, such as healthy snacks, soft drinks, and functional skin care.
It some tracks are quite popular and fiercely competitive, but the market has not been completely covered, the penetration rate and improvement space, such as offline chain coffee and sugar -free food.
In emerging categories in the early development and not yet running out of the head players, there are still new stories to tell, such as plant base, outdoor sports, and vertical beauty.
The opportunities for these tracks, either the product meets the needs of new consumer groups, or is a structural change in the brand market, or the upgrading of the supply chain technology may bring disruptive changes. Whether it is a new brand that wants to take the wind, or the old brand that wants to fight back, and want to take off in the track full of opportunities, the first step is undoubtedly out of the old dream of the newly consumed Internet.
The new stories of emerging categories Plant bases In the prediction of 2022 global food consumption trends released by many frontier data institutions and well -known consumer companies, plant bases, plant bases, All occupy a place.
2021, two major brands of plant meat and plant milk have received financing. Even in the second half of 2021 in the second half of the new consumption, the enthusiasm of the capital market for plant groups still does not decrease.
On January 11, 2022, a round B round of financing was completed at zero week. The old shareholder Jingwei Venture Capital also invested in another plant meat brand “Plant Professor” in the second half of 2021. New consumer header players like tea. As soon as they entered the game in the second half of 2021, they voted for a plant milk brand “Wild Plant Yepland”.
2022 is more than half, the domestic epidemic has generally stabilized, but there is no sign of disappearance in the short term. In such an environment, ordinary people want to overtake the curve. Do not miss the instant delivery of entrepreneurial air outlets. The lazy economy is prevailing. You can just order a mobile phone, buy fruits and fresh, buy flowers cakes, etc. The era when all things can be delivered have arrived. Data show that the order scale of the instant delivery service industry in my country in 2021 reached 27.90 billion orders. It is expected that in 2026, the order scale of the real -time delivery service industry will be close to 100 billion yuan, reaching 95.78 billion orders. The instant delivery of 100 billion market cakes have attracted major players to enter the venue. First of all, the takeaway platform headed by Meituan takeaway and hungry, relying on the platform’s own traffic transformation to more service distribution. Secondly, instant delivery companies, such as Dada, flash delivery, UU running legs, etc. Different from takeaway, they provide pure capacity services. Finally, the courier company represented by SF is mainly based on the leg running service to broaden the city’s entire scene business.
but where is the new opportunity of ordinary people? It entrepreneurs may want to join the giants, but the high franchise fee is prohibitive; some entrepreneurs consider entering the venue by self -built distribution platforms, but it takes a long time to miss the opportunity. At this time, we might as well start with the pain points of the industry and cut into the real -time delivery track at the corner. Apdistically, the disadvantages of traditional distribution models have begun to reveal with the surge in real -time distribution orders: although the delivery platform is full, it still cannot meet market demand, insufficient capacity capacity capacity, high delivery time costs, and not timely delivery issues are many issues. Merchant headache. It to solve the pain point of distribution, better integrate resources, dispatch market capacity, and aggregate distribution. The so -called “aggregate distribution”, that is, connecting the takeaway order platform while connecting the delivery platform, connecting the distribution platform on both sides to achieve the effect of calling and response from one party. The aggregation distribution integrates the existing capacity in the market. As long as the merchant is served, there are many capacity platforms to grab orders, which is Didi taxi. Merchants can also make choices after the price, which saves costs and improves delivery efficiency. Ten years of instant delivery gold is coming, and it is a good time to join the aggregate distribution track. This Go has a hand and a good hand. In my opinion, the same is true of entrepreneurship. What is this hand? It is technology, product, and service, which is important. But the wonderful hand is a god, and the big market is occupied through a small method, and the enemy is falling.
In 2022, the Internet wind direction may not be a big turn, because the real economy is still sluggish, and people still look on the Internet. The trend of trend in the era, market trends change, and change in front of the general trend. Personal cognition and ability need to be continuously iterated to keep up with the pace of the times. is a kind of wisdom. Enterprises and individuals must study tightly. We companies have studied the current economic situation. Under the control of Internet giants, we are still focusing on developing local customer bases and Internet . At present, everyone knows WeChat Mini Program, a small program that operates well, and the earnings brought by each month are at least five digits. “Blind Box Economy” has become more and more popular in the past two years. The source of the blind box is the Gacha machine on the streets of Japan. The blind box is equipped with anime peripherals. Now more and more designers are designed by the designer separately. Before the user opens the blind box, I don’t know what they will draw. Doll, uncertain stimulus makes the open people full of expectations and excitement. The words belong to the original, and let’s talk about the profit point of the blind box applet? At present, the blind box breaks the boundary and allows online and offline users to transform. Just like the elevator promotion made by the Taote APP before, it was just setting up an advertising position in the elevator to attract users to download and promoted a large number of downloads at once. This method of attracting users’ natural fission is particularly good, which is a successful case of local marketing. we develop a customized version of the blind box program for the merchant. The merchant uses a fixed daily traffic to encourage customers to use the program, complete a lottery, and have the opportunity to get the service 0 yuan. For example, if you are a milk tea shop, you can guide customers to try to pay 1 yuan and draw a cup of free milk tea. Customers are generally willing to try it! It doesn’t matter if you don’t draw it, you can send a deduction coupon. In this way, customers don’t say anything, but they feel particularly interesting. After all, the deduction coupons can be used next time. As for later merchants want to use small programs for value -added services, and then earn profits, that is considerable, profitability depends on their own operations. At that time, multiple stores can cooperate to share the lottery pool to achieve mutual benefit and win -win. The most considerable thing is that all local merchants can get linkage, share resource platforms, and use users’ curiosity about unknown and promoting products together. In this way, it has increased user stickiness and achieved the prosperity of the business district.
China’s single population exceeds 260 million, more than half of which are women. Single people pay great attention to the quality of life.
1. The pet industry
The pet economy continues to rise, pet consumption continues to rise, the average annual increase of 30%per year, pet consumption is close to 400 billion/year.
The growth in the growth of single groups, the existence of “hairy children” has become an important consumption component of single groups. Pet food, supplies, medical care, beauty, fostering and other services are available. The prospect of pet economy in 2022 is considerable
2. The distribution industry.
The distribution industry includes express delivery, takeaway, and city distribution (food, daily necessities), etc., affected by the increase in a certain situation and the increase in single population, the distribution industry has developed better
3. Health and beauty industry.
The single population is more demand for health and beauty due to age, living habits and work habits. Especially women’s pursuit of health, positive and cheerful attitude, and beautiful face has also promoted the development of related industries. Fitness centers, beauty centers, dance, piano and other related service industries have good development prospects.
In 2022, the Internet wind direction may not be a big turn, because the real economy is still sluggish, and people still look on the Internet.
The trend of trend in the era, market trends change, and change in front of the general trend. Personal cognition and ability need to be continuously iterated to keep up with the pace of the times.
is a kind of wisdom. Enterprises and individuals must study tightly.
We companies have studied the current economic situation. Under the control of Internet giants, we are still focusing on developing local customer bases and Internet .
At present, everyone knows WeChat Mini Program, a small program that operates well, and the earnings brought by each month are at least five digits.
“Blind Box Economy” has become more and more popular in the past two years. The source of the blind box is the Gacha machine on the streets of Japan. The blind box is equipped with anime peripherals. Now more and more designers are designed by the designer separately. Before the user opens the blind box, I don’t know what they will draw. Doll, uncertain stimulus makes the open people full of expectations and excitement.
The words belong to the original, and let’s talk about the profit point of the blind box applet?
At present, the blind box breaks the boundary and allows online and offline users to transform. Just like the elevator promotion made by the Taote APP before, it was just setting up an advertising position in the elevator to attract users to download and promoted a large number of downloads at once. This method of attracting users’ natural fission is particularly good, which is a successful case of local marketing.
we develop a customized version of the blind box program for the merchant. The merchant uses a fixed daily traffic to encourage customers to use the program, complete a lottery, and have the opportunity to get the service 0 yuan. For example, if you are a milk tea shop, you can guide customers to try to pay 1 yuan and draw a cup of free milk tea. Customers are generally willing to try it! It doesn’t matter if you don’t draw it, you can send a deduction coupon. In this way, customers don’t say anything, but they feel particularly interesting. After all, the deduction coupons can be used next time.
As for later merchants want to use small programs for value -added services, and then earn profits, that is considerable, profitability depends on their own operations. At that time, multiple stores can cooperate to share the lottery pool to achieve mutual benefit and win -win.
I exchanged with a number of investors and analysts to summarize the new consumer investment trend of nearly half a year. Combined with multiple industry forecast reports, it summarized the eight new consumer tracks that are expected to usher in new opportunities in 2022.
Among them, some track markets are huge, and new consumer companies still have the opportunity to pass micro -innovation to complete brand replacement and upgrade, such as healthy snacks, soft drinks, and functional skin care.
It some tracks are quite popular and fiercely competitive, but the market has not been completely covered, the penetration rate and improvement space, such as offline chain coffee and sugar -free food.
In emerging categories in the early development and not yet running out of the head players, there are still new stories to tell, such as plant base, outdoor sports, and vertical beauty.
The opportunities for these tracks, either the product meets the needs of new consumer groups, or is a structural change in the brand market, or the upgrading of the supply chain technology may bring disruptive changes. Whether it is a new brand that wants to take the wind, or the old brand that wants to fight back, and want to take off in the track full of opportunities, the first step is undoubtedly out of the old dream of the newly consumed Internet.
The new stories of emerging categories
Plant bases
In the prediction of 2022 global food consumption trends released by many frontier data institutions and well -known consumer companies, plant bases, plant bases, All occupy a place.
2021, two major brands of plant meat and plant milk have received financing. Even in the second half of 2021 in the second half of the new consumption, the enthusiasm of the capital market for plant groups still does not decrease.
On January 11, 2022, a round B round of financing was completed at zero week. The old shareholder Jingwei Venture Capital also invested in another plant meat brand “Plant Professor” in the second half of 2021. New consumer header players like tea. As soon as they entered the game in the second half of 2021, they voted for a plant milk brand “Wild Plant Yepland”.
2022 is more than half, the domestic epidemic has generally stabilized, but there is no sign of disappearance in the short term. In such an environment, ordinary people want to overtake the curve. Do not miss the instant delivery of entrepreneurial air outlets.
The lazy economy is prevailing. You can just order a mobile phone, buy fruits and fresh, buy flowers cakes, etc. The era when all things can be delivered have arrived. Data show that the order scale of the instant delivery service industry in my country in 2021 reached 27.90 billion orders. It is expected that in 2026, the order scale of the real -time delivery service industry will be close to 100 billion yuan, reaching 95.78 billion orders.
The instant delivery of 100 billion market cakes have attracted major players to enter the venue. First of all, the takeaway platform headed by Meituan takeaway and hungry, relying on the platform’s own traffic transformation to more service distribution. Secondly, instant delivery companies, such as Dada, flash delivery, UU running legs, etc. Different from takeaway, they provide pure capacity services. Finally, the courier company represented by SF is mainly based on the leg running service to broaden the city’s entire scene business.
but where is the new opportunity of ordinary people?
It entrepreneurs may want to join the giants, but the high franchise fee is prohibitive; some entrepreneurs consider entering the venue by self -built distribution platforms, but it takes a long time to miss the opportunity. At this time, we might as well start with the pain points of the industry and cut into the real -time delivery track at the corner.
Apdistically, the disadvantages of traditional distribution models have begun to reveal with the surge in real -time distribution orders: although the delivery platform is full, it still cannot meet market demand, insufficient capacity capacity capacity, high delivery time costs, and not timely delivery issues are many issues. Merchant headache.
It to solve the pain point of distribution, better integrate resources, dispatch market capacity, and aggregate distribution.
The so -called “aggregate distribution”, that is, connecting the takeaway order platform while connecting the delivery platform, connecting the distribution platform on both sides to achieve the effect of calling and response from one party.
The aggregation distribution integrates the existing capacity in the market. As long as the merchant is served, there are many capacity platforms to grab orders, which is Didi taxi. Merchants can also make choices after the price, which saves costs and improves delivery efficiency. Ten years of instant delivery gold is coming, and it is a good time to join the aggregate distribution track.
This Go has a hand and a good hand. In my opinion, the same is true of entrepreneurship. What is this hand? It is technology, product, and service, which is important. But the wonderful hand is a god, and the big market is occupied through a small method, and the enemy is falling.
In 2022, the Internet wind direction may not be a big turn, because the real economy is still sluggish, and people still look on the Internet.
The trend of trend in the era, market trends change, and change in front of the general trend. Personal cognition and ability need to be continuously iterated to keep up with the pace of the times.
is a kind of wisdom. Enterprises and individuals must study tightly.
We companies have studied the current economic situation. Under the control of Internet giants, we are still focusing on developing local customer bases and Internet .
At present, everyone knows WeChat Mini Program, a small program that operates well, and the earnings brought by each month are at least five digits.
“Blind Box Economy” has become more and more popular in the past two years. The source of the blind box is the Gacha machine on the streets of Japan. The blind box is equipped with anime peripherals. Now more and more designers are designed by the designer separately. Before the user opens the blind box, I don’t know what they will draw. Doll, uncertain stimulus makes the open people full of expectations and excitement.
The words belong to the original, and let’s talk about the profit point of the blind box applet?
At present, the blind box breaks the boundary and allows online and offline users to transform. Just like the elevator promotion made by the Taote APP before, it was just setting up an advertising position in the elevator to attract users to download and promoted a large number of downloads at once. This method of attracting users’ natural fission is particularly good, which is a successful case of local marketing.
we develop a customized version of the blind box program for the merchant. The merchant uses a fixed daily traffic to encourage customers to use the program, complete a lottery, and have the opportunity to get the service 0 yuan. For example, if you are a milk tea shop, you can guide customers to try to pay 1 yuan and draw a cup of free milk tea. Customers are generally willing to try it! It doesn’t matter if you don’t draw it, you can send a deduction coupon. In this way, customers don’t say anything, but they feel particularly interesting. After all, the deduction coupons can be used next time.
As for later merchants want to use small programs for value -added services, and then earn profits, that is considerable, profitability depends on their own operations. At that time, multiple stores can cooperate to share the lottery pool to achieve mutual benefit and win -win.
The most considerable thing is that all local merchants can get linkage, share resource platforms, and use users’ curiosity about unknown and promoting products together. In this way, it has increased user stickiness and achieved the prosperity of the business district.