Eight new consumption models

The eight new consumption models
In consumption is an important part of the social reproduction process, and it is also the final link. It refers to the process of using social products to meet people’s various needs. The following is the eight new consumption model I carefully organized. I hope it will help you!
The online shopping consumption
weather and parking, these can no longer affect Chinese consumers’ shopping plans. For the new generation of consumers, the mouse has become their “mobility tools”, as small as oily and vinegar, as large as hundreds of thousands of luxury goods. Online shopping users have maintained rapid growth in recent years. It is expected that the penetration rate of online shopping users in netizens in 2011 will exceed 32 %. In a survey on consumers in third- and fourth -tier cities, we found that due to the lack of selectivity of its stores and goods, its online shopping ratio is higher than its provincial capital cities (second -tier cities). The maximum driving force.
This consumption
. Although the financial crisis did not greatly affect Chinese consumers, they also realized: “Can’t go down so big!” As a result, “new frugalism” is fierce. It’s not that you don’t spend money, but spend on the blade. Being a “fine calculation” person in this era is even more proud. The “account guests”, “contest”, “buckle clan”, “copied” and “trials”, and the emergence of these various labels indicate that the “frugal family” is growing.
M luxury civilianization
luxury goods are no longer the owners of the king and nobles. Walking on the Chinese street today, people with big -name luxury goods can also see a lot. What is stunning news. Coupled with the advent of the Nations SLR era and the popularity of entry -level products, we can see that people’s acceptance and preference for luxury goods have become increasingly increased, and luxury civilians seem to be nearly now.
IND consumption
It’s popularity in China has made Chinese consumers get more and more personalized, but the golden mean of consistent infiltration makes them unwilling to highlight themselves. As the saying goes, there are still many Chinese people, so “niche” has become a way of pursuing personality. This is a transition period between popularization and personalization: has personality, does not follow the flow, but also hopes to find a fellow person to gain a sense of belonging. This is the only way to gradually personalize the country, and China is walking on this road. The prevalence of vertical websites such as Douban.com is the best example. They will gather groups with common hobbies or characteristics to provide them with places where exchange and sharing, and also help them find the same kind.
In public consumption
In the cultural dimension of Hofstede, the Chinese are more willing to form a group after the Chinese people rank. The general concept of the Chinese is: if everyone is doing, it must be correct. The public consumption is becoming more and more common in the market. One of the examples is the group purchase event held by Mercedes-Benz in September this year. 200 Smart was snapped up in just 3.5 hours. A consumer said: “I didn’t want to buy it, but I saw so many people who bought it, and I didn’t know how to get started.”
rental consumption
People don’t like borrowing, which explains why tens of thousands of Chinese people want to buy a house. However, in the era of rapid material replacement and soaring prices, leasing consumption has become a choice. The “Harbin Rent” strong ambassador, car rental, luxury goods, and even renters have become thinner. Getting a “sense of ownership” at a relatively low price, which has become more and more consumer view of modern people.
low -carbon consumption
low -carbon consumption has become synonymous with environmentally friendly lifestyle. Not only reducing carbon dioxide emissions, but also emphasizing energy saving and protecting the environment. 73 % of consumers are willing to support low -carbon life with practical actions; 82 % of consumers say that even if the price is more expensive, they are also willing to buy environmentally friendly and energy -saving products. Judging from the sales data from January to June 2010, small displacement luxury cars began to increase in large quantities, and people no longer proud of buying a “big” car.
Virtual consumption
The traditional concept believes that Chinese people are a nation that pursue the actual, and feel that it is the most reliable to grab it in their hands. This is why large products are all the rage in China because it represents stability. But all kinds of signs tell us that it is not necessary for the physical material to attract consumers. The emergence of cloud computing has finally been trusted by the Chinese people and began to develop. The concept of people who live in the “cloud” in the future is: what we have in the entity is only a “shell”, and everything can be realized in the virtual world.
Id advertising colors and consumption psychology
color can affect people’s mood. Some colors in advertising works will give people a sense of sweetness, sourness, bitterness, and spicy. Human’s softness causes people’s appetite. Therefore, food packaging and advertising generally use warm colors.
1. Red
The visual stimulus is strong, making people feel active, enthusiastic, and energetic. In people’s ideas, red is often linked to good, good luck, and festives, and it naturally becomes a common color of festivals and celebrations. At the same time, red and easy to associate with blood and artillery, with a sense of life, beating, and dangerous and horrible bloody smell. Fire extinguishers and fire trucks are red colors.
2, yellow
bright and delicate colors, have a strong sense of light, making people feel bright and pure. Young tender plants are often pale yellow, and there are new, simple, and innocent associations. It is also reminiscent of the nutritious egg yolk, cream and other foods. Yellow is also related to the weakness of the disease, and the decline and withering of plants are also related to yellow. Therefore, yellow makes people feel empty, poor and unhealthy.
3. Orange
has the advantages of red and yellow, and the brightness is soft, making people feel warm and bright. Some mature fruits are often orange, and most of the foods (bread, pastry) are also orange. Therefore, orange is also easy to cause nutrition and sweetness, which is easy to be accepted by people. In specific countries and regions, orange is linked to fraud and jealousy.
4. Blue
The cold color of extreme end has the characteristics of quietness and rationality, which corresponds to red. Blue easily produces clear, detached, and far away from the world. The dark blue will breed the feeling of low, depression, and denseness, and it will also produce a sense of strangeness and loneliness.
5. Green
has the quietness and yellowness of the blue, and it is consistent with the clear life. Therefore, it has the role of balanced human mood and is easy to be accepted. The green color is consistent with the color of some unburned fruits, which can cause acid and bitter taste. Deep green is easy to produce low and negative and indifferent sense.
6, purple
has a beautiful and elegant, graceful and luxurious atmosphere. The red personality and the characteristics of blue. Dark purple can cause low, boring, and mysterious feeling.
The publicity slogan of rational consumption
1. Rawnal consumption, forever in my heart.
2. Sales are honest and buy the most rational.
3. The blessing of consumption in the hinterland of the city.
4. New cities of civilization, consumption truth.
5. Integrity city, harmonious home.
6. Integrity, consumption should be rational.
7. Showing honesty and charm, casting a harmonious home.
8. Harmony consumption, everyone is responsible.
9. Reasonable consumption and sharing together.
10. Understand consumption, rational consumption.
11. Although the advertisement is seductive, consumption should be calm.
12. Integrity to win the world, consumption is the most rational.
13. Consumers who can think about are smart consumers.
14. The operator continues to improve service quality, and consumers strengthen their awareness of self -prevention.
15. You and me and rational consumption are synchronized, and the city dances with harmony and safety.
16. Everyone is honest, consumer rational.
17. It is cheap and good, good goods are not cheap.
18. Harmony consumption, love you is love yourself.
19. Integrity city, consumer paradise.
20, love you and me, serve tens of millions.
1. Different hearts are traded.
2, rational mutual trust, harmonious consumption.
3. Business integrity, customer rationality.
24. Advertising is charming, consumption should be rational.
25. Support for credentials, it is easy to defend rights.
6. Required evidence in time and defending rights as soon as possible.
7. Consumption is more rational and warm.
8. You are honest, and I consume rationality.
9. For the request for the request, the right to defend the rights.
30, rational consumption, rational first.
31. Life must be saved, consumption must be scientific.
32. Come rational consumption and enjoy a warm city.
33, rational consumption, warm city.
34, rational consumption, creating integrity operations.
35, rational consumption, harmonious interaction.
36. The small profit is valuable, and the profit price is higher.
37. The advertisement is not true, and the consumption should be calm.
38, beautiful city scene, rational consumer city.
39. Wealth expenditure, rational consumption.
40, Xinlian city, rational consumption.
41. Strive to build the highest state of the market -rational consumption.
42. Excessive exaggerated advertisement, beware of it may be a fallacy.
43. Integrity “Camp” the world, rational enters thousands of family.
44. Maintain market order and ensure consumption safety.
45. Build a harmonious city and feel rational consumption.
46. Disclosure of selling things and irrational consumption.
47. Everyone talks about integrity, and the city is warmer.
48. The city is a day for consumers.
49. There is a proof of holding, and the right to protect rights.
50. Management of fake goods and digging the grave.
51. If it is honest, both can be put aside.
52, honest and trustworthy, rational consumption.
53. Advertising is charming, consumption should be calm.
54, rational consumption and society, integrity business creation and harmony.
55. Integrity operations are reputable, and rational consumption is warm.
56, rational consumption, sharing warmth.
57. Charm city scene, rational consumer city.
58, consumer invoices, equity can be guaranteed.
59. Creating a honest society, enjoying reasonable consumption, and building a beautiful city.
60. Everyone loves the civilized city, and rational consumption is more exciting.
61. Consumption is safe, and everyone exaggerates rationally.
62. Consumption rationality is warmer, and I am warm for consumption rationality.
63. With the evidence, the rights protection will not lose.
64. Customers are God and the quality is reputation.
65, rational consumption is the choice of smart people.
66. Consumption vouchers, rights protection guarantee.
67. Consumer bills, rights protection basis.
68. There is no small section in the faith market, and rational consumption is great.
69. Integrity business winning the market, rational consumption warming people’s hearts.
70. Integrity camp world, rationality enters thousands of houses.
71, although the invoice is small, rights protection is treasure.
72. Integrity market spreads the reputation of the city, and rational consumption has won reputation.
73. Create an integrity city and build a rational consumer city.
74, rational consumption, integrity operation, harmonious life.
75. Integrity operations are gathered in virtue, and rational consumption will stay.
76. Integrity operates hands in hand, and consumes rationally.
77. Integrity operates a win -win place and consumes a rational consumer city.
78. Operation pays attention to integrity, consumer choice rationality.
79. Guide consumption and consume rationally.
80, massive products, rationality is peace.
81. Integrity is responsible for business, everyone benefits everyone rationally.
82. Promote the construction of integrity and build rational consumption together.
83. Integrity operations have no deception and fraud, and rational consumption is tasteful.
84, warm reminder, rational consumption.
85, rational consumption makes me feel excited.
86, rational consumption, warm life.
87, honest city, rational consumer city.
88. Integrity business, rational consumer city.
89. People -oriented, technological leading, quality first, integrity operation.
90, operator friends, consumers are loved ones.
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