(4) A style, which is used to express a certain scheme or creativity, which is shorter and mostly used for publicity. 1. Also “text press”. Copywriting papers. “Beitangshu Banknote” Volume 68 quotes “Han Miscellaneous Things”: “First of all, the government is not regarded as a lot of things, but it takes copywriting.” For the limited time. “Tang Dalun’s” Answer Cui Zaihua “poem:” The copywriting is piled up, and the frowning cannot be opened. ” Text. “The fifth back of” Huayue Mark “:” He Sheng feels that he is applying for him. “2. In the old days, the aides who were in charge of the archives in the gates were higher than that of the general official. The fourth round of “The Journey to the Old Capital”: “Lord like you will come in to come in and talk about it, how big is this face!” Xia Yan’s “Biography of Qiu Jin” prelude: “Bring this Ruan Wealth back to Yamen, you want The copywriting gives him a copy of him. “3. Copywriting generally refers to the occupation of advertising companies or corporate marketing departments and enterprises. Copywriting has a certain relationship with the secret. Literary secrets pointed out that after learning, mastering the basic theory and basic knowledge of public relations and secretary, the principles and methods of being familiar with modern literature, the principles and methods of secretaries, have strong writing skills, can be proficient in document and secretaries. Writing, literary editors and news writing have strong public relations capabilities. 4. Copywriting, as a propaganda concept, was originally used only in the advertising industry, and then expanded to various industries. (TV show, audiovisual products, books and works, etc.). For example, the promotional copy of “Tokyo Love Story” is “In Tokyo, anyone is the protagonist of the love story” [Edit this paragraph] The specific work of the copywriting, writing newspapers, magazine advertisements, posters; ; Write the daily leaflet page, various promotional booklets; write DM direct mail advertisements, including envelope and email text; writing TV advertising scripts, including lens, narration, subtitles; writing TV special scripts; writing a filming list for TV ads; Write broadcast advertisements; Chinese version of advertising copywriting as a Chinese (translation); write advertising lyrics, or Chinese (translation) foreign language lyrics; write various forms of online advertising; naming the website column; writing internal copywriting of the website; writing mobile phone text messages; Write the creative explanation of various types of advertising works; write advertising slogans; write product packaging copywriting, including: brand name, use instructions, product composition, etc.; Naming products or brands, and creative explanations; named road shows or events, and make creativity Explaining; writing activities on the event on -site promotional materials; named various gifts and creative explanations; named it for specialty stores and creative explanations; , Story -style, comment); write planning books, or assist planners to optimize and moisturize schemes; assist in the editors of customers in the enterprise, provide the theme direction, and review the text. Different environments have different refinement and requirements for copywriters. There are many cases of the development of copywriting companies, and copywriting, planning and design are dependent, and even the work of planning and copywriting will be confused. Generally, enterprises have their own full -time copywriting. Only when they need to engage in some large -scale promotion activities, business planning cases, and writing feasibility analysis reports, they need to seek cooperation. In the past, general companies would find companies such as advertising, cultural media. These companies generally have professional copywriting and design teams, and their experiences are relatively rich, but because of large business volume and extensive scope, they will be weak in terms of targetedness. With the continuous development of society and economy, the requirements for professional copywriting are more stringent, and some copywriting planning companies focusing on text services have gradually derived. Like Guangzhou’s Star Fire Business Copy, it is a type of professional business planning and creative copywriting company focusing on pure text services. The company’s three planning consultants and more than a dozen dedicated copywriters are all text services for enterprises in various industries. At present, such enterprises have developed rapidly, and most of them are transformed from the form of studio, and some are independent from cultural communication agencies.
00:00 / 00: 5570% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increase volume 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds studio Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
Pay content for time limit to check for freenAnswer a littlenFirst of all, let’s refer to some classic airport advertising copywriting to learn the experience of others: 1. Shanghai Airport, think about what you think. 2. The style of the two Hong Kong exhibitions, the two wings are escorted. 3, Liuhefang Hongqiao, people and Guming Pudong. 4. Create reconciliation and pursue outstanding; East China Sea Airport, heart connecting the world. 5. Shanghai Airport, open every day. 6, the port of empty, the rhyme of the sea, smiled, warmly. 7. Avenue, traveling to the world; bond, penetrating Wuzhou. 8. Nostalgia after taking off, warmth when landing. 9, the heart is fresh, flying a journey. 10. Shenzhen Airport, “Different airports, different wonderful”!n2. Positioning of Airport Advertising Copywriting 1. High -end brands: From the collective point of view of the airport audience, 86%of passengers at the revenue and expenditure airport are skilled experts, company executives, and government staff. Such collective perception talents are high. It costs stronger and has high requirements for the brand. 2. High advertising revenue: Chasing high profits is one of the very high goals of the company, and airport advertising companies are not exception. Airport advertisements must be selected as high -end brands, and they must improve the value of airport advertising resources. Under the criteria for fairness and fair exposure, when similar brand companies are competing for advertising, the top priority is to think about the content. 3. Regional characteristics advertisements: Each city has its own characteristics. For example, Shanghai is the blend of my country in China, Beijing is my country’s political base, Shenzhen is an open window to the outside world, and each has its own significant characteristics. As a city window and hand thorns, the airport has deep urban traces, and the characteristics and characteristics of the city should be displayed.nQuestion.nWhat is the work of airport copywritingnAnswer the clerk responsible for the handling of daily office affairs, assist in the supervisors of various departments to coordinate daily work, employee work appliances and clothing distribution, and handle daily data classification and meeting. 1. Copywriting planning responsible for brand promotion and promotion; 2. According to the requirements of the airport and the company’s requirements, the relevant reports and other documents are required to have relevant text work experience and text foundation; 3. Participate in various meetings and activities of the airport, organize and report to the company in a timely manner; 4. Writing the planning plan of the event independently.nQuestions rely on me to paynAnswer this answer can it help younKissn[Copywriting of the Ministry of Administration of Hongqiao Airport] 1. The copywriting of brand promotion and promotion; 2. According to the requirements of the airport and the company’s requirements, writing relevant reports and other documents, require relevant text work experience and text foundation; Organize and report to the company in a timely manner; 4. Writing the planning plan of the event independently. 2. The nature of employment: contract -making education degree: college and degree or above (journalism, communication, Chinese, advertising -related majors) computer operations are proficient in computer operations.nMore 8nBleak
(4) A style, which is used to express a certain scheme or creativity, which is shorter and mostly used for publicity. 1. Also “text press”. Copywriting papers. “Beitangshu Banknote” Volume 68 quotes “Han Miscellaneous Things”: “First of all, the government is not regarded as a lot of things, but it takes copywriting.” For the limited time. “Tang Dalun’s” Answer Cui Zaihua “poem:” The copywriting is piled up, and the frowning cannot be opened. ” Text. “The fifth back of” Huayue Mark “:” He Sheng feels that he is applying for him. “2. In the old days, the aides who were in charge of the archives in the gates were higher than that of the general official. The fourth round of “The Journey to the Old Capital”: “Lord like you will come in to come in and talk about it, how big is this face!” Xia Yan’s “Biography of Qiu Jin” prelude: “Bring this Ruan Wealth back to Yamen, you want The copywriting gives him a copy of him. “3. Copywriting generally refers to the occupation of advertising companies or corporate marketing departments and enterprises. Copywriting has a certain relationship with the secret. Literary secrets pointed out that after learning, mastering the basic theory and basic knowledge of public relations and secretary, the principles and methods of being familiar with modern literature, the principles and methods of secretaries, have strong writing skills, can be proficient in document and secretaries. Writing, literary editors and news writing have strong public relations capabilities. 4. Copywriting, as a propaganda concept, was originally used only in the advertising industry, and then expanded to various industries. (TV show, audiovisual products, books and works, etc.). For example, the promotional copy of “Tokyo Love Story” is “In Tokyo, anyone is the protagonist of the love story” [Edit this paragraph] The specific work of the copywriting, writing newspapers, magazine advertisements, posters; ; Write the daily leaflet page, various promotional booklets; write DM direct mail advertisements, including envelope and email text; writing TV advertising scripts, including lens, narration, subtitles; writing TV special scripts; writing a filming list for TV ads; Write broadcast advertisements; Chinese version of advertising copywriting as a Chinese (translation); write advertising lyrics, or Chinese (translation) foreign language lyrics; write various forms of online advertising; naming the website column; writing internal copywriting of the website; writing mobile phone text messages; Write the creative explanation of various types of advertising works; write advertising slogans; write product packaging copywriting, including: brand name, use instructions, product composition, etc.; Naming products or brands, and creative explanations; named road shows or events, and make creativity Explaining; writing activities on the event on -site promotional materials; named various gifts and creative explanations; named it for specialty stores and creative explanations; , Story -style, comment); write planning books, or assist planners to optimize and moisturize schemes; assist in the editors of customers in the enterprise, provide the theme direction, and review the text. Different environments have different refinement and requirements for copywriters. There are many cases of the development of copywriting companies, and copywriting, planning and design are dependent, and even the work of planning and copywriting will be confused. Generally, enterprises have their own full -time copywriting. Only when they need to engage in some large -scale promotion activities, business planning cases, and writing feasibility analysis reports, they need to seek cooperation. In the past, general companies would find companies such as advertising, cultural media. These companies generally have professional copywriting and design teams, and their experiences are relatively rich, but because of large business volume and extensive scope, they will be weak in terms of targetedness. With the continuous development of society and economy, the requirements for professional copywriting are more stringent, and some copywriting planning companies focusing on text services have gradually derived. Like Guangzhou’s Star Fire Business Copy, it is a type of professional business planning and creative copywriting company focusing on pure text services. The company’s three planning consultants and more than a dozen dedicated copywriters are all text services for enterprises in various industries. At present, such enterprises have developed rapidly, and most of them are transformed from the form of studio, and some are independent from cultural communication agencies.
00:00 / 00: 5570% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increase volume 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds studio Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
Pay content for time limit to check for freenAnswer a littlenFirst of all, let’s refer to some classic airport advertising copywriting to learn the experience of others: 1. Shanghai Airport, think about what you think. 2. The style of the two Hong Kong exhibitions, the two wings are escorted. 3, Liuhefang Hongqiao, people and Guming Pudong. 4. Create reconciliation and pursue outstanding; East China Sea Airport, heart connecting the world. 5. Shanghai Airport, open every day. 6, the port of empty, the rhyme of the sea, smiled, warmly. 7. Avenue, traveling to the world; bond, penetrating Wuzhou. 8. Nostalgia after taking off, warmth when landing. 9, the heart is fresh, flying a journey. 10. Shenzhen Airport, “Different airports, different wonderful”!n2. Positioning of Airport Advertising Copywriting 1. High -end brands: From the collective point of view of the airport audience, 86%of passengers at the revenue and expenditure airport are skilled experts, company executives, and government staff. Such collective perception talents are high. It costs stronger and has high requirements for the brand. 2. High advertising revenue: Chasing high profits is one of the very high goals of the company, and airport advertising companies are not exception. Airport advertisements must be selected as high -end brands, and they must improve the value of airport advertising resources. Under the criteria for fairness and fair exposure, when similar brand companies are competing for advertising, the top priority is to think about the content. 3. Regional characteristics advertisements: Each city has its own characteristics. For example, Shanghai is the blend of my country in China, Beijing is my country’s political base, Shenzhen is an open window to the outside world, and each has its own significant characteristics. As a city window and hand thorns, the airport has deep urban traces, and the characteristics and characteristics of the city should be displayed.nQuestion.nWhat is the work of airport copywritingnAnswer the clerk responsible for the handling of daily office affairs, assist in the supervisors of various departments to coordinate daily work, employee work appliances and clothing distribution, and handle daily data classification and meeting. 1. Copywriting planning responsible for brand promotion and promotion; 2. According to the requirements of the airport and the company’s requirements, the relevant reports and other documents are required to have relevant text work experience and text foundation; 3. Participate in various meetings and activities of the airport, organize and report to the company in a timely manner; 4. Writing the planning plan of the event independently.nQuestions rely on me to paynAnswer this answer can it help younKissn[Copywriting of the Ministry of Administration of Hongqiao Airport] 1. The copywriting of brand promotion and promotion; 2. According to the requirements of the airport and the company’s requirements, writing relevant reports and other documents, require relevant text work experience and text foundation; Organize and report to the company in a timely manner; 4. Writing the planning plan of the event independently. 2. The nature of employment: contract -making education degree: college and degree or above (journalism, communication, Chinese, advertising -related majors) computer operations are proficient in computer operations.nMore 8nBleak