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[Hua Cai Consultation] Management Consultation Classic Case -Xiamen Yinlu Group Management Consultation Case
[Project Background]
Xiamen Yinlu Group, which uses food and beverage production as a pillar, involved in fruits and vegetables Fresh preservation, import and export trade, packaging materials manufacturing, agricultural product deep processing scientific research and development, electronic technology, real estate development, industrial investment and other industrial fields. At present, it has ranked among the top 500 private enterprises in China and the top 500 brand value in China.
I Xiamen Yinlu Group is currently under development. The size of the enterprise has continued to expand, the industry involved continues to increase, and the management and management difficulty of management continues to increase. The following aspects:
1. Strategic planning is relatively casual. The lack of clear planning and development collaboration between various industries, lack of scientific decision -making, and no maximum effectiveness in resource allocation.
2. The group company’s management and control methods of subordinate subsidiaries are diverse, either completely managed to die (equivalent to the management of a single company), or completely indulgence (the group company is just a simple investor). Copy group management and control system.
3. The organization setting of the group company is not matched with its development speed and strategic planning. The division of power and responsibilities between the group company and the subsidiaries is very unclear. One of the important obstacles.
4. The performance management of the group company is floating on the surface. It seems scientific. In fact, it is relatively laissez -faire. There is no role in combining performance management comprehensive, short -term performance, and medium and long -term performance.
The comprehensive pre -diagnosis and multiple exchanges, Huacai Consulting Group signed a package of comprehensive management consulting service contracts with Xiamen Yinlu Group Corporation. The contract stipulates that Huacai Consulting Group provides all aspects of management consulting of the four major sectors of the Xiamen Yinlu Group Corporation.

[Project content]
1, Xiamen Yinlu Group strategic planning based on the four -level strategic model of Huacai
2, the design of Xiamen Yinlu Group Group Management and Control System based on strategic planning r
3. Xiamen Yinlu Group’s organizational structure and core process design plan based on strategic goals and group management and control systems
4, new organization model Design

[Project Effect Evaluation]
After the project was started, the Hua Cai Management Consulting Expert Team first conducted a comprehensive research and diagnosis of Xiamen Yinlu Group and its subordinate subsidiaries. Captured the bottlenecks of enterprises in terms of strategy, control, organizational and performance, and the diagnostic report submitted, which obtained unanimous recognition and resonance of customers.
Ip, the team of Huacai Management Consulting expert team carried out four -level strategic design for Xiamen Yinlu Group, clarifying its corporate philosophy, corporate mission and core values, analyzing and formulating the company’s five -year group strategic planning. For its strategic model (which businesses do, except for existing core businesses, whether to intervene in new businesses, related diversification or non -related diversification), value creation model (that is Models or mixed models), business expansion models (that is, the main business segments are mainly expanded through mergers and acquisitions, strategic alliances and other means through internal growth) and competitive models ) Analysis and formulation. On the basis of the five -year strategic planning, we assisted customers to formulate the 2007 annual business plan. At the same time, in the process of formulating the group strategy, the team of Hua Cai Management Consulting experts also established management and control procedures for customers to ensure effective implementation of strategic implementation.
The strategic solution has been announced within the group company after being approved by the board of directors of the group company. Judging from the current implementation, the effect is good. The implementation of the strategic plan has allowed customers to reach a high consensus at all levels of operations and managers at all levels, which has played a strong role in promoting the development of enterprises.
Sub -then, the team of Huacai Management Consulting experts carried out the mother -child management and control system for Xiamen Yinlu Group. Integrate the collaboration between various business units/subsidiaries, clarify the strategic positioning of their respective mothers and subsidiaries, design the management headquarters organizational structure that meets the strategic and control requirements of the group company, strengthen the function of the group headquarters, establish six latitudes of latitude, System -strategic planning, business plan and budget subsystem, business performance and management audit subsystem, functional assignment subsystem, management report subsystem, business conference subsystem, management and control interface system -constructing a strict and effective The implementation system ensures that any strategic measures set by the group company’s headquarters can be transformed into practical actions.
The group management and control system plan has been approved by the group company’s management committee. Judging from the current implementation, the effect is good. In the words of a deputy president of the headquarters of Xiamen Yinlu Group Corporation, “finally mastered the secrets of the group company’s control and no longer worry about the rapid development of the enterprise’s vertical and horizontal directions in the future, at least the pace of development will not stop due to the out of control of management out of control. “”.
again, on the basis of the Group’s strategic planning and group management and control system, Huacai Management Consulting Expert Team has made a moderate optimization and adjustment of the organizational structure of Xiamen Yinlu Group, proposed a new organizational structure, and clarified the group’s group. The power and responsibility interface between the company and the subsidiaries has strengthened the control and service functions of the group’s headquarters, and compiled the corresponding core process.
Plipped the adjustment plan of the organization, and after multiple communication with the group company’s management committee, it determined the implementation plan of the transformation -the implementation plan in two steps. That is, the integration of its subsidiaries will not be implemented for the time being. First, strengthen the functional construction of the headquarters of the group company, the construction of the responsibility and rights interface between the parent and subsidiaries, and the implementation of the core process. At present, the first step is in progress.
Finally, on the basis of the early work of Huacai Management Consulting, the team of Hua Cai Management Consulting established the business performance management system of various business units/subsidiaries for Xiamen Yinlu Group, and was guided by value management. Headquarters and its subsidiaries senior managers and medium- and long -term incentive programs and equity incentive plans. At the same time, under the direct participation and guidance of Hua Cai Management Consulting Experts, the group company and the functional departments of the headquarters, various business units/subsidiaries signed a full range of 2007 operating responsibilities (contracts).
The performance and incentive plan, after approval by the board of directors of the group company, has been announced within the group company. Judging from the current implementation, the work enthusiasm of each business unit/subsidiary has greatly mobilized. In the long run, it will make important contributions to the long -term and healthy development of Xiamen Yinlu Group.

In short, with the joint efforts of Xiamen Yinlu Group and Huacai Consulting Group, the project fully achieved the expected goal and achieved important results.

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