5 thoughts on “A friend does a hardware business. He wants to know how the hardware is promoted in the Internet? Is it effective?”
Vickie
How is hardware promoting in this regard? The promotion of hardware in this regard is definitely feasible in this regard. It is inseparable from its ancestors. When the hardware industry is doing network promotion, it often has a headache, but it is actually in 3 aspects: 1. Network promotion of network promotion What is the purpose? In other words, if you think about your prospective customers, what they look like, what their needs, and what are their preferences? Only by understanding these, the work of the latter can be better carried out, and the effect of less effort can be achieved. 2, how to choose network promotion channels? (1) Classification of network promotion channels Category 1: For the promotion channels for quasi -customer search habits, it is represented by mainstream search channel Baidu, Shenma, 360, Sogou, etc. Including today’s headlines, Weibo, WeChat, Douyin, Taobao, etc. How to promote hardware in the Internet? Category 2: For the promotion channels for user fragmented reading, it is represented by mainstream fragmented reading channels today, Douyin, Weibo, etc., as well as some vertical second -line traffic platforms, including Himalayas and Blog , Zhihu, Post Bar, etc. The category 3: Other channel promotion, mainly industry -related platforms, such as some vertical industry exchange forums, as well as industry sectors of some large portal websites, as well as some tool -type platforms, including maps, Didi,,, Didi,,, Didi,,,,, to Didi,, Mobike and other. (2) Network promotion channel selection The choice of network promotion channels. Based on your positioning of customers, what are your quasi -customer needs, and what will they search? Which of your customers is mostly, what platforms do they prefer to spend time? Do your customers love to learn, do you love to visit the forum, and what forum loves to visit? This to understand the customer, and the promotion channel is naturally screened. (3) Web promotion form Select The network promotion form: The first type is to spend directly spend money on the channel to advertise. Some customers come in, but no customer comes in without spending money. The second type is the content of customer needs on the channel. This promotion form is slower. There are very few customers that can be brought in the early stage, but long -term accumulation will form a surge in traffic. How to promote hardware in the Internet? The hardware companies on the market are small and medium -sized enterprises. These small and medium -sized enterprises have a common feature. Most of them are difficult to get a lot of money and advertise directly on the selected promotion channels. So most of the hardware companies walk on 2 legs. In the early stage, it mainly rely on the first promotion form to bring new customers. In the later period, it mainly brings new customers in the second promotion form. 3, online promoting customers’ secondary use of money spent the salary of employees, and the transformed customers have also been transformed, and the customers attracted are still very useful. What does that mean? I believe you have heard that the cost of maintaining an old customer is much lower than the cost of attracting a new customer. Co the old customers cannot generate secondary demand, don’t forget the “user reputation”. How to let your old customers recommend new customers and let new customers bring new customers, it is a move of four or two. So the customers brought by online promotion must settle to the Internet platform. This platform can be your WeChat signal or WeChat group, Weibo, etc. It depends on your customer group. They like to like it. Which platforms stay. How to promote hardware in the Internet? Then on the platform where the customer precipitate, formulate a gameplay or mechanism to provide some benefits to bring old customers to new customers, such as direct reward cash and so on. How to play with you, there are many gameplay. But one thing is very important. If you want customers to bring customers, the hardware products/services provided by the company must pass the quality. This is the basis for establishing reputation. When you let customers recommend you to new customers, there is no worries. [Note] The essence of network promotion is the same as the nature of looking for customers offline. No matter what traditional industry you are, the essence of marketing promotion is inseparable: people (customers)! Always think centered on people (customers)!
The effect of hardware products in the network is still relatively obvious, mainly reflected in the following three aspects: 1. For those who are just engaged in this industry, customer source channels are relatively extensive 2, hardware products The price is not very transparent 3, the main force of buying hardware products is the post -80s generation
Yes, but it can’t be sent all the way it can only be used as a way, but it is not the only network promotion. In fact, it will not cost much. Some may actually be free.
The brand is still very good. After all, it is mainly based on the Internet. I do n’t know which one of your friends is wholesale or retail? Although hardware is not easy to sell on the Internet, there is still hope for ordering.
How is hardware promoting in this regard? The promotion of hardware in this regard is definitely feasible in this regard. It is inseparable from its ancestors. When the hardware industry is doing network promotion, it often has a headache, but it is actually in 3 aspects:
1. Network promotion of network promotion What is the purpose? In other words, if you think about your prospective customers, what they look like, what their needs, and what are their preferences? Only by understanding these, the work of the latter can be better carried out, and the effect of less effort can be achieved.
2, how to choose network promotion channels? (1) Classification of network promotion channels
Category 1: For the promotion channels for quasi -customer search habits, it is represented by mainstream search channel Baidu, Shenma, 360, Sogou, etc. Including today’s headlines, Weibo, WeChat, Douyin, Taobao, etc.
How to promote hardware in the Internet?
Category 2: For the promotion channels for user fragmented reading, it is represented by mainstream fragmented reading channels today, Douyin, Weibo, etc., as well as some vertical second -line traffic platforms, including Himalayas and Blog , Zhihu, Post Bar, etc.
The category 3: Other channel promotion, mainly industry -related platforms, such as some vertical industry exchange forums, as well as industry sectors of some large portal websites, as well as some tool -type platforms, including maps, Didi,,, Didi,,, Didi,,,,, to Didi,, Mobike and other.
(2) Network promotion channel selection
The choice of network promotion channels. Based on your positioning of customers, what are your quasi -customer needs, and what will they search? Which of your customers is mostly, what platforms do they prefer to spend time? Do your customers love to learn, do you love to visit the forum, and what forum loves to visit?
This to understand the customer, and the promotion channel is naturally screened.
(3) Web promotion form Select
The network promotion form:
The first type is to spend directly spend money on the channel to advertise. Some customers come in, but no customer comes in without spending money.
The second type is the content of customer needs on the channel. This promotion form is slower. There are very few customers that can be brought in the early stage, but long -term accumulation will form a surge in traffic.
How to promote hardware in the Internet?
The hardware companies on the market are small and medium -sized enterprises. These small and medium -sized enterprises have a common feature. Most of them are difficult to get a lot of money and advertise directly on the selected promotion channels.
So most of the hardware companies walk on 2 legs. In the early stage, it mainly rely on the first promotion form to bring new customers. In the later period, it mainly brings new customers in the second promotion form.
3, online promoting customers’ secondary use of money spent the salary of employees, and the transformed customers have also been transformed, and the customers attracted are still very useful. What does that mean? I believe you have heard that the cost of maintaining an old customer is much lower than the cost of attracting a new customer.
Co the old customers cannot generate secondary demand, don’t forget the “user reputation”. How to let your old customers recommend new customers and let new customers bring new customers, it is a move of four or two.
So the customers brought by online promotion must settle to the Internet platform. This platform can be your WeChat signal or WeChat group, Weibo, etc. It depends on your customer group. They like to like it. Which platforms stay.
How to promote hardware in the Internet?
Then on the platform where the customer precipitate, formulate a gameplay or mechanism to provide some benefits to bring old customers to new customers, such as direct reward cash and so on.
How to play with you, there are many gameplay. But one thing is very important. If you want customers to bring customers, the hardware products/services provided by the company must pass the quality. This is the basis for establishing reputation. When you let customers recommend you to new customers, there is no worries.
[Note] The essence of network promotion is the same as the nature of looking for customers offline. No matter what traditional industry you are, the essence of marketing promotion is inseparable: people (customers)! Always think centered on people (customers)!
The effect of hardware products in the network is still relatively obvious, mainly reflected in the following three aspects:
1. For those who are just engaged in this industry, customer source channels are relatively extensive
2, hardware products The price is not very transparent
3, the main force of buying hardware products is the post -80s generation
Yes, but it can’t be sent all the way it can only be used as a way, but it is not the only network promotion. In fact, it will not cost much. Some may actually be free.
The brand is still very good. After all, it is mainly based on the Internet. I do n’t know which one of your friends is wholesale or retail? Although hardware is not easy to sell on the Internet, there is still hope for ordering.
Some are pretty good, but if you are a store, it is still okay if the manufacturer is okay