How to do a good job of promoting WeChat public account

Whether it is a personal account or a corporate account, whether it is a subscription number or a service number whether it is a personal account or a corporate account, the purpose is to serve users and stick to users. Through these users, they create a certain value for individuals or enterprises! So how do you do a good job of WeChat public account? The first and most important thing is the content. Without good content, it is impossible to attract users, stick to users, and make users spread themselves. If you do n’t do it well, unless your public account is a red envelope distribution center and send red envelopes every day, it will not attract a large wave of users. 1. What kind of content is what users like and are willing to share? 1. The theme of the article is positive. After reading it, the reader feels excited 2. An article that makes users very angry and panic 3. Let the readers feel that their news is clear, knowledgeable and practical and easy to remember. Story 6. Especially creative funny comics and pictures are summarized: high. Let you see that after reading these articles, you can take it out to install B with others. Second, the use of the content of the content of the mobile phone is fragmented and the screen is long, so the number of published every day should not be too much. If too much will not only let the user have a resistance, but also work hard. The push articles are divided into three to four columns. The headlines are dry goods. The following are information, miscellaneous talks, and activities. 1. The positioning of dry goods provides practical and guiding graphics, so that users can use it to copy it. 2. The positioning of information, the latest and most explosive, at the forefront of the industry. 3. The positioning of miscellaneous talks is the interesting thing in life, happy things, positive energy, sharing of your own emotions, and humane reading to read the article. 4. The positioning of the activity, the activity is based on the actual situation of the individual or the enterprise. The feeling of obtaining it. Third, the editor of content is very important in the mobile Internet era! The opening speed of graphic information affects the user reading rate. The reason is simple, but it is always ignored. If there is no special needs, the text 800-1000 is best, and it is more appropriate within 4 pictures (except the original funny or attractive comics). The smaller the picture, the better, but the video should not be more than 5 minutes. 1. The title of the title of the title must be characterized by the so -called title party. There are too many public accounts subscribed to the public now, fierce competition, no matter how good articles, readers do not click in to see it, so the title is very important. 2. Summary should not write a large paragraph of text, you should write only one or two words. These two sentences must guide the reader’s desire to read. 3. Earn the content of the content to avoid large -scale text. If there is, it should be split into a small paragraph, which will be more comfortable to read. If the entire mobile phone is a text, the eyes are prone to fatigue. 4. Guide to follow the new account should remind readers to pay attention at the beginning of each article. At the end of the article, it should be attached to the public account or two micro -code information. The content of WeChat may be shared to various places. Bringing its own public account information, an increase in powder increases. 5. Push time Depending on the user’s habits, the user’s time to look at the announcement number is on the way to work in the morning, dinner time at noon, after afternoon, dinner time, and packing before bedtime before going to bed. Because there are many public accounts, the content will be ignored and folded a little, so when the specific time is based on the operator’s own time and observation. Fourth, the promotion channel and method of WeChat public account 1. On the promotion of Weibo, social networking sites (NSN) introduce WeChat on Weibo information or social networking website introduction. Put a QR code on Weibo decoration to facilitate fans to scan one Follow, private message to your Weibo fans or find other large helpers. 2. The QQ group promotion finds the user group related to the enterprise. We can interact one -on -one or interact in the group (interact in the group, do it in the group, be careful, be careful of T). 3. The WeChat group promotion method WeChat threshold is relatively low. Anyone can register. You can use this to register multiple trumpets, and then set the avatar (popular avatar) each trumpet to add more ones to add more ones Friends, push the public account information to the user through the trumpet. 4. WeChat red envelopes establish multiple WeChat groups through WeChat personal accounts, and distribute red envelopes for users to forward articles, share articles, and follow the public account. 5. WeChat mutual push is not too casual because the public account publishing content can be implemented by a small number. Raise powder. 6. Shake and shake through “shaking” to let users see our signatures (can be wild roads, such as vulgar signatures, etc.) or add us as a friend. This interactive effect is surprisingly good. 7. Drifting bottle out of a few bright topics every day (the same practice can be replicated by account), pick a few drift bottles to reply, let people pay attention to you. Some funny video public accounts will throw some “brother, little girl waiting for you here, follow XX, little girl gives you good -looking” and so on.