3 thoughts on “Mobile phone rental business, I don’t know how many people will choose to rent one iPhone”
Harvey
How many giants are competing for layout, but consumers do not buy it — The mobile phone leasing hot spots or new air outlets?
9.9 yuan a day, and you can rent a new Apple phone. Although mobile leasing is not a new business, through the current outlet of the sharing economy, start -up companies and industry giants have broke into this market to launch. The mobile phone leasing that has not been concerned has recently heated up. is not a cost -effective price, and the hidden concern of information leakage. Although the mobile leasing merchant throws a seductive gimmick, there are not many consumers. Is the mobile phone rental, is it the hot spot of sharing the economy, or is it the next genuine air outlet? The giant’s busy entrance to the market must “share” A few days ago, Gome announced that more than 1,600 stores nationwide officially launched the “Gome Rental” mobile leasing business. State claim that consumers can get the right to use the iPhone7 (32G) for one year as long as they pay 330 yuan a month and spend 11 yuan a day. Grame Big Data statistics found that the replacement of mobile phones for general consumers is 17 months. “Consumers have high demand for mobile phones and have a certain pressure in full payment. Leasing can make consumers spend lower costs and use higher -end and updated products.” The relevant person in charge of Gome said Business allows consumers to configure the resources in their hands better.
Themailing to the cake of the mobile phone is far more than Gome. In June this year, JD.com officially launched the mobile phone rental business “Jingdong Lease”. The user selects the category, capacity, color, etc. on the platform, determines the lease period, signed the electronic lease agreement, and then uses a credit card to complete the payment to rent the phone. At the same time, Alipay also quietly launched the credit rental machine business before. At present, the four rental platforms of Machine Honey, Fun First Enjoyment, Exchanges, and Le renting have successively settled in Alipay. These platforms have certain requirements for users’ sesame credit points, some need more than 550 points, and some need more than 600 points to apply. In addition to these giants, the reporter sorted out and found that there are still many big and small startups, such as use, big coffee, rents, honey rent, etc. to enter the battlefield of mobile phones. Among them, honey rent has recently received millions of yuan of seed round financing. In addition, Dixintong, a mobile communications chain company, also announced recently that after the iPhone8 is listed this year, the corresponding leasing services will also be launched. The previously inconspicuous mobile phone rental market is about to attract a war.
The merchants can not buy consumers without buying it The staging payment, reducing the pressure of one -time payment, rented purchasing, and can use new models every year. The rhetoric of the merchant sounds some reason. Lin Chao, Vice President of Gome Electric, calculated a account for reporters. Taking iPhone7 (32G) as an example, the store is now priced at 4988 yuan. If consumers use financial installments, they need to pay mobile phone costs and financial fees, close to 5,400 yuan; and through Gome rents, only 330 yuan per month in the 12th period, with a total fee of 3960 yuan. On the Jingdong Rental Platform, you want to rent a red version of the iPhone7 (128G) for one year. It only costs 9.9 yuan to the daily rent. This account is so cost -effective? The consumers questioned that the cost of renting a year for one year was only about 1,000 yuan cheaper than the full purchase. The reporter inquired on some recycling websites. According to Apple’s mobile phone depreciation recovery price, the mobile phone was used for one year, and the price of the second phone was far more than 1,000 yuan. Obviously, it is obviously not cost -effective to spend nearly 4,000 yuan, but it can only be exchanged for a year’s rental right. “In fact, it is not much different from installing one to install one. In the end, a mobile phone can be placed.” A consumer said that the business of a merchant is too “savvy” and has no sincerity at all. The economic account is just one aspect. Information security is another important reason for users to discourage lease. Compared with other shared items, there are too many personal privacy information, such as photos, videos, chat records, and so on. Rental mobile phones will return to the merchant if they return to the merchant, will it be a problem of concern for users to bury the data leakage. This is a question of many consumers’ concerns. I Mei Mei said that the factory settings will be restored. Jingdong also promised that the professional after -sales meeting before the retirement will guide users to restore the original factory settings and securely erase the private information on the mobile phone. However, many consumers told reporters that the old mobile phones they usually change did not dare to take it out to recycle it easily. Leasing the “fresh” “freshness” of the rental mobile phone. The reporter learned from some Gome store that the mobile leasing business did not attract much attention from consumers. Soon after the business went online, there were not many leasing business. The business volume of some online mobile leasing platforms is also tepid.
The demand for leasing is still in the incubation period In recent years, mobile phones have changed from durable consumer goods to fast -moving consumer goods in the past, and it has changed to a major trend one year. Chen Liteng, an analyst at the China Electronic Commerce Research Center, explained that now users, buying mobile phones is not the purpose, and enjoying the new features brought by new mobile phones is an important reason for users to replace their mobile phones. “Mobile phone leasing can just solve this pain point, allow users to spend less funds, get the products they want, just pay for the use of payment, and not pay for it.” In his opinion, mobile leasing can also be said to be said to be yes. The sharing economy B2C model, and it is a long period of cycle. The industry insiders believe that mobile phone rental demand is very large, but users are targeted. For example, those users who cannot pay for mobile phone prices at one time, and part of the user groups with high replacement rates and want to experience new functions. For them, it is generally cost -effective. “The industry is still in the incubation period and has not fully developed. In the future, mobile leasing becomes a new capital air outlet.” Chen Liteng said that as long as the operation is proper and the relevant system is sound, the mobile phone lease will be in the mobile phone lease will be in The usage rate has been greatly improved, reducing waste of resources. The user’s concerns, personal privacy issues are not handled, not many people are willing to rent mobile phones.
How many giants are competing for layout, but consumers do not buy it —
The mobile phone leasing hot spots or new air outlets?
9.9 yuan a day, and you can rent a new Apple phone. Although mobile leasing is not a new business, through the current outlet of the sharing economy, start -up companies and industry giants have broke into this market to launch. The mobile phone leasing that has not been concerned has recently heated up.
is not a cost -effective price, and the hidden concern of information leakage. Although the mobile leasing merchant throws a seductive gimmick, there are not many consumers. Is the mobile phone rental, is it the hot spot of sharing the economy, or is it the next genuine air outlet?
The giant’s busy entrance to the market must “share”
A few days ago, Gome announced that more than 1,600 stores nationwide officially launched the “Gome Rental” mobile leasing business. State claim that consumers can get the right to use the iPhone7 (32G) for one year as long as they pay 330 yuan a month and spend 11 yuan a day.
Grame Big Data statistics found that the replacement of mobile phones for general consumers is 17 months. “Consumers have high demand for mobile phones and have a certain pressure in full payment. Leasing can make consumers spend lower costs and use higher -end and updated products.” The relevant person in charge of Gome said Business allows consumers to configure the resources in their hands better.
Themailing to the cake of the mobile phone is far more than Gome.
In June this year, JD.com officially launched the mobile phone rental business “Jingdong Lease”. The user selects the category, capacity, color, etc. on the platform, determines the lease period, signed the electronic lease agreement, and then uses a credit card to complete the payment to rent the phone.
At the same time, Alipay also quietly launched the credit rental machine business before. At present, the four rental platforms of Machine Honey, Fun First Enjoyment, Exchanges, and Le renting have successively settled in Alipay. These platforms have certain requirements for users’ sesame credit points, some need more than 550 points, and some need more than 600 points to apply.
In addition to these giants, the reporter sorted out and found that there are still many big and small startups, such as use, big coffee, rents, honey rent, etc. to enter the battlefield of mobile phones. Among them, honey rent has recently received millions of yuan of seed round financing. In addition, Dixintong, a mobile communications chain company, also announced recently that after the iPhone8 is listed this year, the corresponding leasing services will also be launched. The previously inconspicuous mobile phone rental market is about to attract a war.
The merchants can not buy consumers without buying it
The staging payment, reducing the pressure of one -time payment, rented purchasing, and can use new models every year. The rhetoric of the merchant sounds some reason.
Lin Chao, Vice President of Gome Electric, calculated a account for reporters. Taking iPhone7 (32G) as an example, the store is now priced at 4988 yuan. If consumers use financial installments, they need to pay mobile phone costs and financial fees, close to 5,400 yuan; and through Gome rents, only 330 yuan per month in the 12th period, with a total fee of 3960 yuan. On the Jingdong Rental Platform, you want to rent a red version of the iPhone7 (128G) for one year. It only costs 9.9 yuan to the daily rent.
This account is so cost -effective?
The consumers questioned that the cost of renting a year for one year was only about 1,000 yuan cheaper than the full purchase. The reporter inquired on some recycling websites. According to Apple’s mobile phone depreciation recovery price, the mobile phone was used for one year, and the price of the second phone was far more than 1,000 yuan. Obviously, it is obviously not cost -effective to spend nearly 4,000 yuan, but it can only be exchanged for a year’s rental right. “In fact, it is not much different from installing one to install one. In the end, a mobile phone can be placed.” A consumer said that the business of a merchant is too “savvy” and has no sincerity at all.
The economic account is just one aspect. Information security is another important reason for users to discourage lease. Compared with other shared items, there are too many personal privacy information, such as photos, videos, chat records, and so on. Rental mobile phones will return to the merchant if they return to the merchant, will it be a problem of concern for users to bury the data leakage. This is a question of many consumers’ concerns.
I Mei Mei said that the factory settings will be restored. Jingdong also promised that the professional after -sales meeting before the retirement will guide users to restore the original factory settings and securely erase the private information on the mobile phone. However, many consumers told reporters that the old mobile phones they usually change did not dare to take it out to recycle it easily. Leasing the “fresh” “freshness” of the rental mobile phone.
The reporter learned from some Gome store that the mobile leasing business did not attract much attention from consumers. Soon after the business went online, there were not many leasing business. The business volume of some online mobile leasing platforms is also tepid.
The demand for leasing is still in the incubation period
In recent years, mobile phones have changed from durable consumer goods to fast -moving consumer goods in the past, and it has changed to a major trend one year. Chen Liteng, an analyst at the China Electronic Commerce Research Center, explained that now users, buying mobile phones is not the purpose, and enjoying the new features brought by new mobile phones is an important reason for users to replace their mobile phones.
“Mobile phone leasing can just solve this pain point, allow users to spend less funds, get the products they want, just pay for the use of payment, and not pay for it.” In his opinion, mobile leasing can also be said to be said to be yes. The sharing economy B2C model, and it is a long period of cycle.
The industry insiders believe that mobile phone rental demand is very large, but users are targeted. For example, those users who cannot pay for mobile phone prices at one time, and part of the user groups with high replacement rates and want to experience new functions. For them, it is generally cost -effective.
“The industry is still in the incubation period and has not fully developed. In the future, mobile leasing becomes a new capital air outlet.” Chen Liteng said that as long as the operation is proper and the relevant system is sound, the mobile phone lease will be in the mobile phone lease will be in The usage rate has been greatly improved, reducing waste of resources.
The user’s concerns, personal privacy issues are not handled, not many people are willing to rent mobile phones.
[Lele-PHONE Japanese mobile phone rental lease borrowing]
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