3 thoughts on “What should we pay attention to if the customer segmentation needs to be paid attention to?”
Dolores
Customer segmentation needs precautions: 1. Each customer can only be classified as a category. Otherwise, customers may fall into a variety of contradictory product information and be confused. 2, do not have channel differences. The product information obtained from different channels should be the same. Each employee who is directly exposed to customers can know the product recommendation information and pass it to the customer at any time. 3. Provide employees who are directly exposed to customers to be targeted and executable. Don’t provide them with information that still need to be explained. Tell them accurately which products are the most suitable for customers. 4. At the beginning of the customer segmentation, the best list should be provided to the sales staff to ensure a high success rate. Continue to seize the opportunity to expand the consumer list, and give each consumer’s “purchase possibility” score to help sales staff understand the degree of acceptance of the customer’s possible acceptance. 5. Each sub -category is responsible for a profit and loss balance by a senior manager. The purpose of this is to ensure the maximum benefits of the segment strategy. Extension information: C customer subdivision: 1. From the perspective of customer needs, different types of customer needs are different. As for enterprises to provide targeted products and services that meet customer needs, in order to meet this diverse heterogeneous needs, customer groups need to subdivide customer segmentation in accordance with different standards. 2. From the perspective of customer value, different customers can provide different values to the enterprise. If you want to know which are the most valuable customers of the enterprise, which are loyal customers of the enterprise, which are the enterprise’s of the enterprise Potential customers, which customers have the best growth, and which customers are most likely to lose, companies must subdivide their customers. 3. From the perspective of enterprise resources and capabilities, how to optimize the optimization of different customers for limited resources must be considered by each enterprise, so it is necessary to statistics on customers when managing customers. Analysis and subdivision. Only in this way can enterprises make targeted marketing based on the different characteristics of customers, win, expand and maintain high -value customer base, and attract and cultivate customer bases with greater potential. Customer segmentation can make the high -value customer resources that the enterprise owns, and can quantify the impact of the corresponding customer relationship on the impact of the future profit of the company, and provide a basis for corporate decisions. Reference information Source: Baidu Encyclopedia-Customer Subtulation
What is customer segmentation? Customer segmentation-Baidu Encyclopedia (CUSTOMER), which was proposed by American scholar Windel Smith in the mid-1950s, also known as customer classification, or divided by customer groups, refers Divide customers into multiple categories. It is an important theoretical component of the Customer CRM and its important management tools. The customer segmentation requires precautions: 1. Each customer can only be included in one category. Otherwise, customers may fall into a variety of contradictory product information and be confused. 2, do not have channel differences. The product information obtained from different channels should be the same. Each employee who is directly contacted by customers can always know the product recommendation information and pass it to the customer for marketing automation. 3. Provide employees who are directly exposed to customers to be targeted and executable. Don’t provide them with information that still need to be explained. Tell them accurately which products are the most suitable for customers. 4. At the beginning of the customer segmentation, the best list should be provided to the sales staff to ensure a high success rate. Continue to seize the opportunity to expand the consumer list, and give each consumer’s “purchase possibility” score to help sales staff understand the degree of acceptance of the customer’s possible acceptance. 5. Each sub -category is responsible for a profit and loss balance by a senior manager. The purpose of this is to ensure the greatest benefit of the segment strategy. 6. Customer segmentation tools that are good at using Shuo Shuo Technology. Enterprises want to do a good job of customer segmentation, and more importantly, the use of professional system customer subdivision tools to assist. The method dimension of customer subdivision 1. According to customer attributes or company industry division Such as customer product ownership, organizational belonging -enterprise users, individual users, government users, etc. Usually, this layer is the simplest and intuitive, and the data is easy to get. But this classification is relatively extensive. We still don’t know who is “good” customer and who is “bad” customer at that customer level. What we can know is only a certain type of customers (such as large corporate customers) more consumed than another type of customers. 2. Divide the customer’s own attributes The attributes determined by the customer’s own factors, such as regions, gender, age, belief, hobbies, income, number of family members, credit, personality, value orientation, etc. 3. According to the customer’s life cycle The company can subdivide customers according to the different life cycle stages of the customer. At different stages of the customer’s life cycle, the work content of the business team of the enterprise will be different. Through this classification method, enterprises can allocate suitable teams to customers at the same stage and provide efficient and accurate services and guidance.
1. Each customer can only be included in one category. Otherwise, customers may fall into a variety of contradictory product information and be confused.
2. Do not have channel differences. The product information obtained from different channels should be the same. Each employee who is directly exposed to customers can know the product recommendation information and pass it to the customer at any time. 3. Provide employees who directly contact customers are targeted and executable. Don’t provide them with information that still need to be explained. Tell them accurately which products are the most suitable for customers. 4. At the beginning of customer segmentation, the best list should be provided to sales staff to ensure a high success rate. Continue to seize the opportunity to expand the consumer list, and give each consumer’s “purchase possibility” score to help sales staff understand the degree of acceptance of the customer’s possible acceptance.
5. Each sub -category is responsible for a profit and loss balance by a senior manager. The purpose of this is to ensure the maximum benefits of the segment strategy.
6. Senior management personnel are responsible for promoting customers’ subdivision. If the company is implemented only in one product line, the company may ignore the feelings of some customers; if the head office rather than a certain department is responsible, the customer segment may not be subject to budget constraints.
7. Started from childhood, and continuously expanded. Start divide customers into several categories, and then gradually divide them more detailed and accurate. But don’t wait until everything is perfect, and then do the first step.
Customer segmentation needs precautions:
1. Each customer can only be classified as a category. Otherwise, customers may fall into a variety of contradictory product information and be confused.
2, do not have channel differences. The product information obtained from different channels should be the same. Each employee who is directly exposed to customers can know the product recommendation information and pass it to the customer at any time.
3. Provide employees who are directly exposed to customers to be targeted and executable. Don’t provide them with information that still need to be explained. Tell them accurately which products are the most suitable for customers.
4. At the beginning of the customer segmentation, the best list should be provided to the sales staff to ensure a high success rate. Continue to seize the opportunity to expand the consumer list, and give each consumer’s “purchase possibility” score to help sales staff understand the degree of acceptance of the customer’s possible acceptance.
5. Each sub -category is responsible for a profit and loss balance by a senior manager. The purpose of this is to ensure the maximum benefits of the segment strategy.
Extension information:
C customer subdivision:
1. From the perspective of customer needs, different types of customer needs are different. As for enterprises to provide targeted products and services that meet customer needs, in order to meet this diverse heterogeneous needs, customer groups need to subdivide customer segmentation in accordance with different standards.
2. From the perspective of customer value, different customers can provide different values to the enterprise. If you want to know which are the most valuable customers of the enterprise, which are loyal customers of the enterprise, which are the enterprise’s of the enterprise Potential customers, which customers have the best growth, and which customers are most likely to lose, companies must subdivide their customers.
3. From the perspective of enterprise resources and capabilities, how to optimize the optimization of different customers for limited resources must be considered by each enterprise, so it is necessary to statistics on customers when managing customers. Analysis and subdivision.
Only in this way can enterprises make targeted marketing based on the different characteristics of customers, win, expand and maintain high -value customer base, and attract and cultivate customer bases with greater potential. Customer segmentation can make the high -value customer resources that the enterprise owns, and can quantify the impact of the corresponding customer relationship on the impact of the future profit of the company, and provide a basis for corporate decisions.
Reference information Source: Baidu Encyclopedia-Customer Subtulation
What is customer segmentation? Customer segmentation-Baidu Encyclopedia (CUSTOMER), which was proposed by American scholar Windel Smith in the mid-1950s, also known as customer classification, or divided by customer groups, refers Divide customers into multiple categories. It is an important theoretical component of the Customer CRM and its important management tools.
The customer segmentation requires precautions: 1. Each customer can only be included in one category. Otherwise, customers may fall into a variety of contradictory product information and be confused.
2, do not have channel differences. The product information obtained from different channels should be the same. Each employee who is directly contacted by customers can always know the product recommendation information and pass it to the customer for marketing automation.
3. Provide employees who are directly exposed to customers to be targeted and executable. Don’t provide them with information that still need to be explained. Tell them accurately which products are the most suitable for customers.
4. At the beginning of the customer segmentation, the best list should be provided to the sales staff to ensure a high success rate. Continue to seize the opportunity to expand the consumer list, and give each consumer’s “purchase possibility” score to help sales staff understand the degree of acceptance of the customer’s possible acceptance.
5. Each sub -category is responsible for a profit and loss balance by a senior manager. The purpose of this is to ensure the greatest benefit of the segment strategy.
6. Customer segmentation tools that are good at using Shuo Shuo Technology. Enterprises want to do a good job of customer segmentation, and more importantly, the use of professional system customer subdivision tools to assist.
The method dimension of customer subdivision 1. According to customer attributes or company industry division
Such as customer product ownership, organizational belonging -enterprise users, individual users, government users, etc. Usually, this layer is the simplest and intuitive, and the data is easy to get. But this classification is relatively extensive. We still don’t know who is “good” customer and who is “bad” customer at that customer level. What we can know is only a certain type of customers (such as large corporate customers) more consumed than another type of customers.
2. Divide the customer’s own attributes
The attributes determined by the customer’s own factors, such as regions, gender, age, belief, hobbies, income, number of family members, credit, personality, value orientation, etc.
3. According to the customer’s life cycle
The company can subdivide customers according to the different life cycle stages of the customer. At different stages of the customer’s life cycle, the work content of the business team of the enterprise will be different. Through this classification method, enterprises can allocate suitable teams to customers at the same stage and provide efficient and accurate services and guidance.
1. Each customer can only be included in one category. Otherwise, customers may fall into a variety of contradictory product information and be confused.
2. Do not have channel differences. The product information obtained from different channels should be the same. Each employee who is directly exposed to customers can know the product recommendation information and pass it to the customer at any time.
3. Provide employees who directly contact customers are targeted and executable. Don’t provide them with information that still need to be explained. Tell them accurately which products are the most suitable for customers.
4. At the beginning of customer segmentation, the best list should be provided to sales staff to ensure a high success rate. Continue to seize the opportunity to expand the consumer list, and give each consumer’s “purchase possibility” score to help sales staff understand the degree of acceptance of the customer’s possible acceptance.
5. Each sub -category is responsible for a profit and loss balance by a senior manager. The purpose of this is to ensure the maximum benefits of the segment strategy.
6. Senior management personnel are responsible for promoting customers’ subdivision. If the company is implemented only in one product line, the company may ignore the feelings of some customers; if the head office rather than a certain department is responsible, the customer segment may not be subject to budget constraints.
7. Started from childhood, and continuously expanded. Start divide customers into several categories, and then gradually divide them more detailed and accurate. But don’t wait until everything is perfect, and then do the first step.