2 thoughts on “What is customer segmentation? How can companies be better subdivided by customers?”
Woodrow
Customer segmentation was proposed by American scholar Wendel Smith in the mid -1950s. Its theoretical basis is that the heterogeneity and enterprises that the customer needs and enterprises need to conduct effective market competition on the basis of limited resources. The goal is to better understand customers and meet customer needs to improve the company’s profitability and promote income growth. In terms of promoting income growth, the impact of customer segmentation is the most significant because it can help increase the number of customers, increase the sales of each customer, and increase the value of the customer’s life cycle. In addition, it also helps reasonable allocation of resources, so as to provide services to segmented customer groups more economically.
What is customer segmentation? Customer subdivision (CUSTOMER) was proposed by American scholar Windel Smith in the mid -1950s, also known as customer classification, or division For multiple categories. It is an important theoretical component of the Customer CRM and its important management tools. The customer is the core of any commercial enterprise. When the number of corporate customers reaches a certain scale, if these customers are put together unified management together, the business process of the enterprise will become chaotic. In order to better serve customers, enterprises can divide customers into different customer sets according to their needs, behaviors and characteristics, and carry out effective customer assessment, reasonably allocate service resources, and then implement successful customer strategies to fully obtain the enterprise to fully acquire the enterprise. Customer value provides optimization of theoretical and method guidance. On how to make better customer segmentation? The customer segmentation is very important for helping the market, sales, customer service and other teams that help companies. Take our team as an example. User portrait. By subdivision of existing users, companies can understand the proportion and distribution of different attributes, characteristics they have. With this information, combined with the payment renewal of customers, companies can understand the portraits of suitable users and potential users, thereby assisting the marketing departments for precise marketing; This more reasonable distribution of resources. Customer segmentation can help companies identify high -value and low -value users. Enterprises can spend more resources to serve high -value customers to optimize the overall input -output ratio (ROI); to improve service efficiency and quality. After customer segmentation, companies can allocate more suitable teams to better serve customers. For example, in the East China Customer Sales Team in Shanghai, it is more efficient to distribute customers in the Yangtze River Delta region. For another example, a high -tech industry customer, if a CSM (customer success manager) familiar with the industry is responsible, the customer will get a solution to the actual business scenario.
Customer segmentation was proposed by American scholar Wendel Smith in the mid -1950s. Its theoretical basis is that the heterogeneity and enterprises that the customer needs and enterprises need to conduct effective market competition on the basis of limited resources. The goal is to better understand customers and meet customer needs to improve the company’s profitability and promote income growth. In terms of promoting income growth, the impact of customer segmentation is the most significant because it can help increase the number of customers, increase the sales of each customer, and increase the value of the customer’s life cycle. In addition, it also helps reasonable allocation of resources, so as to provide services to segmented customer groups more economically.
What is customer segmentation? Customer subdivision (CUSTOMER) was proposed by American scholar Windel Smith in the mid -1950s, also known as customer classification, or division For multiple categories. It is an important theoretical component of the Customer CRM and its important management tools.
The customer is the core of any commercial enterprise. When the number of corporate customers reaches a certain scale, if these customers are put together unified management together, the business process of the enterprise will become chaotic. In order to better serve customers, enterprises can divide customers into different customer sets according to their needs, behaviors and characteristics, and carry out effective customer assessment, reasonably allocate service resources, and then implement successful customer strategies to fully obtain the enterprise to fully acquire the enterprise. Customer value provides optimization of theoretical and method guidance.
On how to make better customer segmentation?
The customer segmentation is very important for helping the market, sales, customer service and other teams that help companies. Take our team as an example. User portrait. By subdivision of existing users, companies can understand the proportion and distribution of different attributes, characteristics they have. With this information, combined with the payment renewal of customers, companies can understand the portraits of suitable users and potential users, thereby assisting the marketing departments for precise marketing;
This more reasonable distribution of resources. Customer segmentation can help companies identify high -value and low -value users. Enterprises can spend more resources to serve high -value customers to optimize the overall input -output ratio (ROI);
to improve service efficiency and quality. After customer segmentation, companies can allocate more suitable teams to better serve customers. For example, in the East China Customer Sales Team in Shanghai, it is more efficient to distribute customers in the Yangtze River Delta region. For another example, a high -tech industry customer, if a CSM (customer success manager) familiar with the industry is responsible, the customer will get a solution to the actual business scenario.