Cosmetics salesman communication skills

Cosmetics salesperson communication skills
Sstarters’ sales must have a certain communication skills. The following is the communication skills of cosmetics clerks I organized. Welcome to read!

1. “As long as people are right, the world is right.”
The sales industry must have a positive attitude, especially for different types of customers every day. For people, do not eat vitamin ABC every day.
2. It is “sweet mouth” -A praise customers, even the most difficult customers. The praise used in the sales skills is not a simple “shooting horse”. There are four principles of praise:
: The tone should be enthusiastic and vivid, and do not be like a document.
: It must be brief, vernacular, fluent and smooth.
third: must be creative, praise others to praise.
: The company and family of the customer.
3. It is “waist must be soft”.
It said that modesty makes people progress. The mature rice ears are bent on the waist.
The technique is not the main second, the key is to depend on how you use it, how to use the most suitable means to handle the worst things.
If segmentation of the professional sales process, you can draw such a picture:
No matter what type of sales, the sales process is always the same, but not all the sales process are all For these steps, some people just don’t want you to show the product, and some people just don’t need to promote it. The process is just a general martial arts routine. If you win the enemy, you may require you to practice the routine several times back and forth, but maybe only one or two tricks. It is important to completely digest the purchase point. This is the basis for sales. Clarify what the characteristics of your products and what you can attract people -this is the so -called product selling point.
The cosmetic sales skills are cooked sales and actions -to do sales, it is like a professional `actor -having a familiar acting skills, a marketing is like a” show “.
Cuel sales skills Sales staff must have a understanding of the heart. The so -called “entering the mountains to see the mountains” is the truth. Sales staff should do the incarnation of the principle of sales- “forget me” and “no self”. Regardless of whether your client wants your product, you have to do what you should do. Rejection is something that every day of the growth process of every sales person is encountered, but we cannot do not do sales because we want to be rejected. Customer response is nothing more than these three types:
) Neuropathy
2) Do not speak
3) It ’s great!
We don’t expect every customer to say “Great!” Similarly, we will not encounter every client that you are “neuropathy”. Every visit to the customers is RMB, and the sales are always a large number of laws, which is directly proportional to the number of customers you visit.
The two words of sales staff are “fear” and “laziness”. The sales are a war of YES and NO, a battle of doing and not doing.
The attack again, a salesperson can only succeed only by constantly challenging himself and perseverance.
The customer is the most valuable property of the salesperson, and it is also the lifeblood where the promotion is continued. So, where is the customer?
Now I will tell you a string of words:
F: family (family)
i: influent (influence center)
: (residential environment)
d: diamingly (Other media)
: Society
The previous words of these English words, together with Finds (looking for).
The customer development has so -called laws, introduction methods, and strange laws. The reason for the reason is their familiar person.
The benefit of the reason is that they are all familiar people, which is easier to approach and easier to succeed, but the disadvantage is that it is more disappointed. In a society like China, selling to acquaintances is still a more face -to -face thing, but the sales staff should be clear that our products bring him benefits and solve the problem for him, not “killing”. When you love your own products and completely digest your product purchase point, this will disappear.
The introduction is to use the influence of others, or to continue the existing customers, establish reputation effects. There is a famous saying in the sales industry, “Behind each customer, there are 49 customers.”
This method will make your market infinite -anyone is your customer. However, strange laws can only be taken with quality. Before being rejected, you will not be an excellent salesman. The real Top Sales comes from this strange visit to be refused and continuously visited! Cosmetic sales skills must master the key steps, understand customers, and guide customers to be critical
1. Understand demand:
A. look at the eyes
B. Company, most personnel will fail)
C. Seeing the type of the skin
D. Careful reading of publicity materials
E. Question
F. Ask price and purchase conditions r r
G. Ask promotion conditions
H. Discuss with companions
i. I feel good in mood
J. Re -fold back to see the company’s products
K. Ask the company’s product technical nature Question,
L. Expressing good feelings for the company’s products
M. Staring at the company’s product thinking
2. Settle demand for specific purchase motivation: Purchase motivation Motivation —- There is special offer, there is a promotion to buy motivation-convenience, saving time for time to buy motivation —- product safety, health guarantee for beauty and purchase motivation — beautiful packaging and name purchase motivation- -The brand hobbies to buy motivation — Metropolitan to buy A. Products one product, explain to customers one-to-one to N B. Interest:
1). Product characteristics Introduction ingredients ———- -Expression of Function — Solve the problem
2). Emphasizing the characteristics of selling point product and price comparison
3. Trial attention method Fangxia characteristics The characteristics characteristics
A. satisfying customer needs
B. Avoid saying not to the skin of the customer. You can introduce what kind of effect our products can achieve. (For the skin skin, not for personal skin)
4. Further emphasize benefits
a . Benefits (again)
B. Promotion form: For example, special purchase increase time period; use tools to assist sales to rise: for example, POP DM price tip and other opportunities for transaction.
C. Gifts: The display characteristics of gifts must be further introduced in the limited time period, and the company’s products are further introduced, and the sales of the company, analyzing the value.
5 sales promotion (transaction skills) two reasons for the purchase of customers to buy; 1. Happy feeling
6. The solution of the problem
A. Get customer purchase information:
B. Assuming consent, joint action: no need to wait for the customer to decide to buy, you should buy the decision completely as the customer.
Tips:
1). Leading customers pay
2). Give you new
7. I bandage you
8. This is the gift for you to relax and refuse to refuse to refuse to refuse Oppose treatment. Welcome Positive attitude, first deal with the customer’s mood, and then deal with the opinions of customers
9. Reading the reason why customers oppose
10. Golden question —- “other?” “Other than that”
. Water falling stone out of the secondary promotion promotion cycle: Get customer purchase information → assume agreed, connecting action → ease the refusal to oppose treatment → the second promotion of the water falling stone → get customer purchase information
B. Confused language and behavior: nod nodding yes It is not easy to see if you understand
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