2018 home appliance promotion theme plan

2018 home appliance promotion theme plan

The theme plan of home appliance promotion activity one by one, deadline

from X -year x day x day to x month x day day, period 3 months.
. Target
grasped the climax of the shopping, organized the “Super Market Relay Moving”, promoted the company’s products, assisted dealers out of stocks, and improved the company’s business goals.
three, purpose
(1) Grasp the shopping trend of Christmas, New Year’s Day, and wedding honeymoon periods, attract consumers’ interest in the “Relay Moving” activity, and guide the purchase of X products to achieve the promotion effect.
(2) The “Relay Moving” activity was held in the three places in A, B, and C. This activity was used to import X imported appliances, focusing on the X.
. Objects
(1) Consumers who are preparing to buy home appliances as the object, take the excellent performance of F14 products as the main cause, guide the purchase of company app home appliances, and use the “relay big moving” activity to encourage Stimulate consumers to grasp the timing and buy them immediately.

(2) Key points:
1. Performance appeal:
The real world first!
X home appliances!
2.S.P. Seal:
buy X products, buy now!
The big moving to the year of the year!
5. Advertising performance
(1) In order to cooperate with the company’s “X home appliances” international market development, promote the use of the media for the use of the media , Gradually pay attention to cross -cultural colors, local newspapers, radio media, TV program choices, and also consider the analysis of the viewing class.
(2) Taking the excellent performance of company X’s products as the main cause, the relay of the big move S.P. activities as a means of selling, following this principle, pay attention to the status of the main and guests of newspaper advertising.
(3) TV advertisements. In order to win international consumers, the perspective of promotion and appreciation is plans to provide a 30 -minute real movement, trial and recording on -site show for a long -time moving activity. One, as a TV plug, strive for elegant and vulgar rewards, causing strong needs of consumers.
(4) POP: cloth flag, poster, leaflet, lottery ticket.
6. Hold the “Dealer Briefing Meeting”
It to cooperate with the international market development strategy and increase the promotion effect of this event, intending to cooperate with the company and branch company business units to jointly co -organizes the “End of the Promotional Activities Division Description “The meaning, content, and the actual help of the dealer will be explained in order to obtain full assistance.
7. Advertising activity content
(1) Event Booking progress table
Note: The date of “relay big move” is set before and after Christmas. There are two reasons:
. It is a climax period and should be grasped.
2. Before Christmas is the time when the target market customers are very busy; traffic must be crowded, and traffic problems are not easy to deal with.
(2) Activity area
It, in the three places of countries A, B, and C, each chooses a large department store with a supermarket.
(3) Activity award
1. “Relay Large Moving” Lucky Prize
(1) 200 places, 150 places in B, 150 places in C place, as follows:
Table 5-4 “Relay Large Moving” Lucky Award of the Lucky Award
Different to the other
place B place C place C place
The first draw of 70 70
twice twice 100 80 80
Total 150 150
(2) The households are the same for each household for a limited time, all 10 minutes.
(3) 10 minutes per household in a relay manner.
2. “Guessing” Activity Awards
(1) Full guessing one person, the same amount of the same amount as the person who moved, at the same time, the guess is divided.
(2) Five prizes, closest to the highest moving amount, each presented X brand home theater, the super lottery decision.
(4) Explanation of activity content
1. During the receiving period: From x -year x month x day to x -year x month x day, trial movement in A, B, and C In addition to the propaganda company, it is widely used for the shooting system. The program is broadcast at 8 o’clock on the X Month and X. In order to promote the audience to understand the connotation of the activity. , Wide for publicity, stimulate sales, increase the number of recycling parts.

This Electricity Promotion Activities Theme Program Two Activities:
1. Welcome to the five. Conditions
. Do a good job of customer relationship (I am transferred to the market in April)
The event theme: Welcome May Day, Rongsheng Refrigerator Big discount n Activity Time: 200x.xx
Work:
1. Communicate the specific operation details with the leaders of the mall, mainly the support of prices, venues, personnel, and materials.
The publicity in the Qinzhou Market on the 20th: Poster posters and packaging tricycles, and posted posters in front of the mall on the 23rd.
3 and 22 Check inventory and on -site materials
4. Refining the unified activity: Kelong manufacturers “five. One” do promotion activities in advance, special sale and gifts for exquisite gifts. On -site operation:
1, one arch, two tents, two product gas models, one “UN Energy -saving Gold Award” Yilao, two poster signs. 2, 8 prototypes output: 1 special machine 163G, 2 outlet machine 108A, 138A, 2 new products 171D, 186SM, 1 computer performance 162AY, event main sales model 209s (UN Energy Saving Gold Award), 1 image of 1 image Machine 226ay3
The activity costs: packaging tricycle (5) 200 yuan, transportation cost 50 yuan, temporary promotion 30 yuan/day × 2 = 60 yuan, a total of 310 yuan (the venue has a shopping mall application).
Summary of activity:
1. A total of 26 units were sold during the period, accounting for 41.2%of the 63 units in the month. The main competitors have sold 47 units in the month.
2. A full publicity was made for the “Five. One” season, and the seven -day sales of “five. One” were 79 units
3. The customer’s pick -up of 97 units in the month was the highest record in history. However, because it is estimated that I do not know and other factors, the sales of the best -selling model (290s, 163G, etc.) on May 3 have begun to affect the sales volume of May 1st (the region does not have an agent, and it is radiated by Nanning agents).
4. The sales of the refrigerator in Qinzhou market have a clearer theme: energy saving and 209s of Rongsheng. (Unexpected harvest)
5. Get the trust of customers.
Mh many peers may not find what they want when they browse here. Of course, all the things are written on the general and general things. I believe that the main thing of this activity is:
1. The time of the activity is appropriate, the weekend of the week before May 1st.
2. Customer support, 163G adds tens of yuan to sales on the basis of the entry price. In addition, support in venues, personnel and other aspects. This is a work in communication and needs to be done well, but do not think that the purpose of the customer is not to make money. I have guaranteed the profits of all models in other models.
3. The refining of uniform rhetoric. Many customers who purchased during the event were planned to wait until May 1st, but we promoted that this was the promotion of May 1st of Kelong. Special offers and gifts. Highlighting the position of manufacturer activities in the event, manufacturers do promotional activities in order to do publicity. There is no reason than usual discounts. God likes “promotional consumption”. What we have to do at this time is: professional clothing Mandarin business card = manufacturer manager.
4. The festive output of the prototype, standing, POP, special labels, gifts, fish tanks, etc. dressed the prototype “beautiful and touching”.