The business scope of public relations companies

Scope of Public Relations Practice Section Section Section Section Public Relations Practice Main Scope I. Media Relations Media Relations § An important public relations activity should involve media relations and media communication activities; § Professional public relations consulting company’s main business is helping Customers formulate media communication plans, implement specific communication activities, and customer media relationship management. Second, event management EVENT public relations event: In most cases, we equate a public relations event of an organization with public relations events. Public relations activities are effective dissemination of a public relations theme (ISSUE), planning, step -by -step, and purposeful. An important task for public relations practice. That is to excavate public relations and use public relations activities to convey the customer’s public relations information. 3. Brand Management Brand Marketing Master Philip Cottler made a complete interpretation of the brand: the brand is a name, noun, mark, symbols, or design, or their combination, the purpose is to identify a certain sales The products or labor of a certain group of sellers are different from the products and labor services of competitors. Brand management, that is, organically manage the entire process of brand development, so that brand operations play a good driving role in the entire organization operation, and continuously improve the core value and brand assets of the organization. ★ Brand strategy is one of the most important market strategies after product (service) strategy, price strategy, and channel strategy, because: (1) product (service) emphasizing functions and rationality, providing a series of benefits, but can be subject to it, but it can be subject to it, but it can have Plagiarism; the brand is intangible and emotional, it provides a dependent and consistent commitment, which is unique; (2) product (service) tends to be homogeneous, a strong organizational image brand helps to win users’ loyalty , To maintain the advantages of high prices; (3) Strong organizational image brands can increase the value of shareholders and form important intangible assets. Fourth, public affairs Public Affairs Organization and government departments, legal institutions, communities and other specific institutions are commonly known as “public affairs”; public affairs management is a specialized business of public relations consulting companies, mainly to help customers coordinate with them such as the above such as the above. The relationship between specific objects. Government relations, industry relations, community relations, etc. are the focus of public affairs management. Section 2 Analysis of Public Relations Practice I. ★ SWOT Analysis SWOT is an analysis method. The earliest was proposed by Learned et al. In 1965, it was widely used in the field of strategic management to determine the competitive advantage of the organization itself (Streangth ), Competition disadvantages, opportunities () and threat () and threat, which organically combine the organization’s strategy with internal resources and external environments. Therefore, clearly determining the advantages and defects of the organization, and understanding the opportunities and challenges faced by the organization is of vital to the formulation of the future development strategy of the organization. 2. PEST analysis method POLITICS Politics 2． Economy Economy 3． Society society 4. Technology III. Gantt Chart was developed by Henry Gande in 1910. He showed the inherent relationship between the project, progress, and other systems related to other time. Condition. Among them, the horizontal axis represents time, and vertical axis represents the event (project). The line indicates the completion of the plan and actual activities throughout the period. Gandu can intuitively show when the task plan is carried out and the actual progress is compared with the planned requirements. The manager can easily understand which tasks are left for each task (project) to do it, and the evaluation work can be evaluated whether it is advanced or lagging in advance, or it is carried out normally. In addition, Gambu also has the characteristics of simple, eye -catching and easy preparation