How do young lawyers open up the source of the case?

1. Do young lawyers need to develop their own business by themselvesn”Getting Started by American Lawyers -Student to Lawyers” lists one of the necessary conditions for outstanding lawyers includes: the ability to communicate with customers and the ability to develop customer sources. It can be seen that even in the United States, which is very mature in the legal service market, lawyers need the basic ability to develop customers.nSimilarly, in the country that is not very mature in the legal service market, lawyers need to have the ability to develop business. If young lawyers do not go to the lawyers, or other lawyers who do not go to other lawyers with strong business development capabilities, they will always avoid the problem of independent development of business.nOf course, it is really difficult to develop business independently, and it is even more difficult for young lawyers to. In the autobiographical novel “Ten Years of Marriage”, Su Qing recalled a difficult journey of his husband in the early days of his husband’s opening of a law firm in 1939: from the blind of the initial “entrusting people to the law consultant” to ” The anxiety of arranging fragrance bait, but not waiting for fish hooks “, later disappointed by” thinking of the barrister’s office “… After more than sixty years, the political, economic and social and cultural life has changed a lot, but young lawyers The difficulty and importance of independent development of business have not changed.n2. Several ways of development commonly used by young lawyersnIn terms of horizontal development, it mainly depends on whether lawyers have good social relationships and better social skills. This method is more traditional, and it is also one of the most commonly used ways in business development. Its advantages are: more natural; and because of an acquaintance, it is easy to build trust between lawyers and parties. The disadvantage is that the source of the case obtained is subject to the levels and abilities of relatives and friends. It may be more suitable for lawyers who have a certain period of time and young lawyers with a certain social relationship. For other young lawyers The academic friends are still young and unable to help each other. Therefore, this method cannot be commonly applied.nIn terms of vertical development, it is mainly based on the recommendation of satisfaction customers. There are two prerequisites:nFirst, young lawyers must first find the first customer group;nSecond, young lawyers should pay great attention to their reputation, and they must be satisfied or even satisfied with customers’ legal services. This method is what we usually call snowball or peripheral effects. Many excellent lawyers have brought a steady stream of customers by this way. The advantage of this method is: the cost of no development; the customer has a good impression of preconceived before seeing the lawyer, so the success rate of the contact source of the case is very high. Its disadvantage is that the premise of applying is that young lawyers must have found at least the first customer base. For new lawyers, it is undoubtedly difficult to be difficult.nIn the above two types of methods, there is also a common fatal disadvantage: that is, in the process of obtaining business, lawyers are always in the passive state of guarding rabbits. The first consequence is that the lawyer cannot take the initiative to plan and arrange the future business and development in the future. This is one of the important reasons why lawyers often lament that “the business is good this year, but I do not know how it is next year”; the second consequence is that the lawyer cannot form specialization well, because the source of the case comes from the introduction of relatives and friends, This determines that the case can only be varied; similarly, the same is true for the source of cases recommended by customers. Unless, from the first group of satisfaction customers to the later customers they recommended, the customers are in the same industry, which is almost difficult. Of course, if there are enough business and the lawyer is professional, it can gradually abandon some sources of cases, which is another matter.nthree. Can the lawyer’s business development be used to learn from the marketing concept?nMarketing is a micro -management activity. It is mainly through market research and market analysis to understand the needs of customers. Design services in accordance with the needs and requirements of customers, develop new customers and new businesses, expand the possession of the product or service market Purchase.nMarketing concepts have been used in other industries for many years, bringing huge market possession and wealth for countless companies. In other industries, it is almost difficult to imagine which company will not pay attention to the lifeblood of the development of the company. However, there is indeed a big gap between the lawyer industry and other industries in this regard. Most lawyers are used to passively waiting for customers to come to the door instead of actively seeking a better market space. Lawyers have long emphasized that they are mainly based on business (legal services), ignoring the cultivation of market pioneering consciousness and pioneering ability, so that once many young lawyers cannot receive the source of the case, they have never considered how to learn marketing knowledge to develop the market to develop the market. And only consider studying for a master’s degree in law or studying abroad, but after reading it, he still cannot receive sufficient sources of cases. The lawyer business is a practical business, and the premise of development is to be able to be needed and accepted by the market.nMany people think that lawyers are noble occupations, and lawyers are required to “quilt” the market to sell themselves difficult to accept; lawyers are legal divisions and experts and scholars, so there are many differences from other industries. Therefore, the lawyers should not apply marketing idea.nTo this end, we might as well compare the lawyer industry with other industries to see what they have in common: First of all, other industries also provide various paid products or services to the society, and the lawyer industry also provides compensation to society with compensation to society. Legal services -there is no essential difference between other services; secondly, other industries and law firms are self -made profit and loss and restricted by the laws of the market economy. Before the product or service brand is founded, the product or service quality is not only required, but also the quality and quality of the service are good. It is necessary to publicize and sell, otherwise, the backlog of inventory and no one patronize the service, and finally causes the business to close; in the end, for other industries and law firms, they have the only standard for inspection quality in common and the market This is one of the major differences between the theoretical research as one of the major differences in the inspection standard.nCan young lawyers open up, can they learn from some marketing concepts that have been used in the enterprise for many years? The answer I think is yes, otherwise, the “pioneering” that people can pull in the previous example will definitely repeat it.n4. Several suggestions on young lawyers drawing on marketing concepts to develop businessnFirst, in terms of ideas and concepts, we must reverse the concept of legal services. We must recognize the importance of marketing concepts and the necessity of learning training, and establish a customer -led marketing plan. Close connection to correctly meet, discover and meet the needs of customers in a timely manner.nSecond, adopt a variety of suitable marketing methods, willing to invest more time, energy, and costs, and continuously develop new customers. This is an important guarantee for lawyers’ business updates, living water constant business stability, and mastering the initiative. Young lawyers can first collect relevant customer information according to their own development direction, learn to establish customer files, and regularly classify customer classifications based on telephone communication or visits. Therefore, this requires that lawyers must learn the techniques of calling for phone communication, the techniques of visiting visit with customers, long -term skills, the skills of signing negotiations, and the technical techniques of closely customer relationships.nThird, according to market demand, political, economic, social culture, and new problems that occur in, continue to plan business planning, and adjust their business development and strategic tactics at any time. As a young lawyer, you must have a keen sense of smell in business development. Once you smell the “Tianci good opportunity” in the market, you must boldly judge and make a positive response. When others have time to react in the future,, when others have time to react in the future,, when others have time to react in the future,, when others have time to react in the future,, when others have time to react in the future,, when others have time to react in the future,, when others have time to react in the future,, when others have time to react in the future,, when others have time to react in the future,, when others have time to react in the future, they have time to respond in the future. I have already seized the opportunity to occupy this new market.nFourth, make full use of various suitable methods such as online media to show your argument, agile response and deep legal skills. Speech and books, these can be exhibited. Of course, in the early stages of business, if you are not confident, you must dare to cooperate with the strong.nFifth, in the future pre -post training, can you increase training on the development of the lawyer’s business?nAlthough business development varies from place to place due to people, and the aura and enlightenment required by the development itself, it is often possible for the formation of it or long -term cultivation of the day after tomorrow. However, it can be learned overnight; As far as marketing is concerned, it is also a very practical science, and it has its own unique rules. If it is not trained, it is difficult to master the essentials in the short term.nThe Legal Association and the training class of the lawyer’s lawyer’s training class, such as the education reform and training of lawyers, have been exploring the teaching model that suits the development of Chinese lawyers. Therefore, the author may wish to boldly give my suggestions and ideas: in the pre -post training of the Lawyer Association in the future, whether it can increase the training of lawyers’ business development.nThe above thinking is purely my own opinion, and it is quite shallow.

Establish a good image of personal, and establish a wide range of social connections. Worshiping experienced industry predecessors is a teacher.

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