1 thought on “How to do a good job in community marketing? Six steps of community marketing”
Leonard
Community is the best marketing method of transformation and fission in the context of the mobile Internet. The community economy will be an important economic model in the future. Economic business, even rapid fission constitutes a huge commercial industry. So how do you do community marketing? Let me share six steps for social marketing.
: The analysis of group members’ portraits
It the core population and find the common characteristics of the group to determine the content of the business and planning community output content. To ensure that the group members have commonality, that is, they are needed or interested in your products. Only in this way can the conversion rate be guaranteed.
: The structural design of the group members
The group members to ensure consistent demand, and the difference can construct community activity. There are common needs or hobbies between members, which are the products operated by this community. The difference between group members can ensure the activity of the community, and can create a different leader who is good at guiding the group members.
three: Laqun
The community needs to gather people with the same user portrait through basic traffic and fission flow. Some products have regional restrictions. For example, there is a certain limitations for the delivery of flowers group purchase. If the distance is too far, it is not convenient. At this time, pay attention to the position of the group members. You can divide group members according to the urban area and pull the group members of the same place into the same group.
four: Community promotion
In the user’s contact, the community is not active, it means that users do not look at the group. It is to make the group members active. Interaction is the basis of socializing. With interaction, it will increase cognition, generate emotions, and generate recognition and dependence. The same is true of the community. Interaction is the basic step of forming community stickiness.
: Community creation
The user emotions, creating emotional purchase scenarios, and preparing for the upcoming community promotion. For example: buying a car is a rational consumption; and buying clothes often requires emotional stimulation.
: Community promotion
long -term operations will cause members to be boring, user attention becomes lower, and dying. Community marketing is very important. Good products and services, and members of the community are strong, so through communication, it is easy to spread and form a huge community energy. Holding some activities appropriately can improve the sense of pleasure of users. A community allows members to have a high sense of pleasure in order to survive for a long time, form viscous, and cause fission. Finally, the business value of the benefit
Community is the best marketing method of transformation and fission in the context of the mobile Internet. The community economy will be an important economic model in the future. Economic business, even rapid fission constitutes a huge commercial industry. So how do you do community marketing? Let me share six steps for social marketing.
: The analysis of group members’ portraits
It the core population and find the common characteristics of the group to determine the content of the business and planning community output content. To ensure that the group members have commonality, that is, they are needed or interested in your products. Only in this way can the conversion rate be guaranteed.
: The structural design of the group members
The group members to ensure consistent demand, and the difference can construct community activity. There are common needs or hobbies between members, which are the products operated by this community. The difference between group members can ensure the activity of the community, and can create a different leader who is good at guiding the group members.
three: Laqun
The community needs to gather people with the same user portrait through basic traffic and fission flow. Some products have regional restrictions. For example, there is a certain limitations for the delivery of flowers group purchase. If the distance is too far, it is not convenient. At this time, pay attention to the position of the group members. You can divide group members according to the urban area and pull the group members of the same place into the same group.
four: Community promotion
In the user’s contact, the community is not active, it means that users do not look at the group. It is to make the group members active. Interaction is the basis of socializing. With interaction, it will increase cognition, generate emotions, and generate recognition and dependence. The same is true of the community. Interaction is the basic step of forming community stickiness.
: Community creation
The user emotions, creating emotional purchase scenarios, and preparing for the upcoming community promotion. For example: buying a car is a rational consumption; and buying clothes often requires emotional stimulation.
: Community promotion
long -term operations will cause members to be boring, user attention becomes lower, and dying. Community marketing is very important. Good products and services, and members of the community are strong, so through communication, it is easy to spread and form a huge community energy. Holding some activities appropriately can improve the sense of pleasure of users. A community allows members to have a high sense of pleasure in order to survive for a long time, form viscous, and cause fission. Finally, the business value of the benefit
The above is the six steps of social marketing.